- Prepare Plan Of Requirement Analysis:
Create a simple but great Project Plan dedicated to Requirement Analysis of your Social Media Reports and Social Media Dashboard in details. Include a complete schedule of constant communications with CXO( CMO, CTO, CSO,CFO and CEO), Solution Architect or System Architect, Social Media Analysts,Business Analysts,Power Users and End-Users through all possible communication channels. It is great idea to prepare a detailed plan of writing up of all necessary documents in the Project Plan. In most of the organizations and enterprises, this task is performed by a designated Project Manager.
- Outline Whole Requirements:
At the beginning of Requirement Analysis, prepare an outline of requirements of Social Media Reports and Social Media Dashboard through short interaction with your System Architect or Solution Architect or Software architect, Business Analysts or Social Media Analyst, CTO or CIO, CEO and Functional Heads using all possible communication channels- Audio and Video Conferences, Enterprise Social Media, Emails, Phone And VOIP Calls and Voice Commands of HMD like Google Glass. The outcome of this analysis can be used as inputs to write report-design documents- FDS(Functional Design Specifications),DDS(Detailed Design Specifications), SRS( Software Requirement Specifications) and Test Cases. You outline the requirements of Technical Business Analysts, Business Analysts,Business Users and Functional Heads. In 2014 and beyond that, all Business Executives associated with Social Media Marketing will leverage Social Media Analytics and Social Media Dashboard in executing and formulation of Social Media Marketing Strategies. In technical side also, collect the necessary information in all aspects including an accessibility of the Reports and Dashboard on Smartphones and Mobiles.
- Create Use-Case Of The Requirements:
To start the process of documentation of requirements, you create Use Cases of requirements considering all inputs finalized from the initial interactions and meetings with all associated executive including CEO. In creating the standard documents, you can use Software Design Architect Software like Visio and IBM Rational Architect. It is a great idea to have Activity Diagrams, Interactions Diagrams and Deployment Diagrams in your SRS and DDS. At end of this process, create SRS(Software Requirement Specifications) to capture the technical
details including software architecture of your Social Media Solution.
- Interact With Business Users-Granulate Requirement Analysis:
In this phase of Requirement Analysis, plan and schedule meetings and interactions with the groups of Business Users and End Users from different functional areas to gather the requirements in detail. As your requirements goes on more granularity, constantly keep on updating FDS,DDS, SRS and other relevant documents. You can leverage enterprise Email-Facilities, Phone and VOIP Calls, Enterprise Social Media Networks, Social Networks, Audio and Video Conferences and physical meetings to interact with all associated business users.
- Interactions With Functional Heads -Granulate Requirement Analysis:
To conclude Requirement Analysis process, initiate interactions using enterprise Email-Facilities, Phone and VOIP Calls, Enterprise Social Media Networks, Social Networks, Audio and Video Conferences and physical meetings with the functional heads from different business departments including Finance. As your requirements goes on granularity, keep on updating DDS based on the suggestions and inputs from the functional heads. Approval of all documents by the responsible functional and technical heads and CEO can be considered as one of The Best Practices Of Designing Social Media Reports but it is not a mandatory step. Now, plan and schedule time and allocate necessary resources to design Prototype of the solution.
- Create Prototype Of The Solution:
Presenting the Prototype of your solution to CXO( CMO, CTO, CSO,CFO and CEO),Solution Architect or System Architect or Software Architect, Social Media Analysts,Business Analysts,Power Users and End-Users makes the solution less error-prone.As part of this practice, utilize all points gathered inside FDS, DDS and SRS to design either HTML-based Prototype or actually working Prototype deciding based up on the suggestions from Solution Architect or System Architect or Software or yourself if you are heading the team of solution design. In designing an actually working Prototype, leverage the power and features the platform that will be deployed in the production environment.
- Present Your Prototype To Business Users:
Plan and schedule an event or UWT with Coffee and Cookies Moment to present the Prototype along with all relevant documents of your Social Media Solution. It is the latest trend to present all of the requirements as an interactive Video illustrated with voice message wherever needed. During the event, collect all suggestions and Change Requests from executives of all capacities and responsibilities associated with the solution. You can schedule the ending of the event or UWT with distribution of an interactive and intuitive User Manual to CXO( CMO, CTO, CSO,CFO and CEO), Solution Architect or System Architect or Software Architect, Social Media Analysts, Business Analysts,Power Users and End-Users. Request all of them to provide feedback and suggestion for the User Manual through all possible communication channels.
- Update Prototype And Documents:
Now it is time to update FDS, DDS, SRS and prototype of your solution. To executive this task, finalize all updates and suggestions collected on UWT which are necessary go inside design documents. At beginning of DDS, put the requirements summarized from FDS, update DDS and SRS with the screen-shots taken from Solution Prototype and other relevant sources, associate the additional documents and URLs inside the main documents for further references in reading the DDS during report development.
- Handover Prototype And Docs To Development Team:
Take the necessary approvals before sending the documents for final approval by Business Heads and further by CTO and CEO, if it is suits in your organization hierarchy. Once approved by all necessary business and functional heads, given them to the development team in an event. Hurray!Requirement Analysis of your Social Media Reports is over!
- Update Documents As Changes Come-Up:
Responsible Project Manager along with designated AMs(Assistant Managers) and Team Leaders can initiate the process of designing of reports and KPIs utilizing the inputs from Project Plan and all other necessary documents including SRS. It is always evident for noticing some of mirror updates and changes during the development phase and you constantly update them to respective documents in detail.
Analyzed By And Author: Amrit Chhetri, Twitter: http://twitter.com/AmritChhetriB
Evernote is a multi-purpose Digital Note Organizer and its latest update allows to digitize the regular notes as pictures. It can be used in varieties of needs including organization of old books to create a digitized Library, creation of Video Libraries of your favorite DVD, CD and BluRays and arrangement of your favorite recipes and places. You can also sync blogs, articles, pictures and videos you loved across different Social Platforms like Instagram, Vine, Pocket,Digg Reader and Feedly as your Social Content Curation. The GenX students can utilize it to organize their reading materials,routines and other resources in one place. In the same way, academicians and educationists can use it as the Digital Record Book of their teaching materials, schedules and records of progress and their achievements of students.
Twitter is the most common, easiest and popular micro-blogging site. It’s users range from students to academician, developers to CEO, politicians to national presidents, artist to architects, bloggers, business-man and almost all. It allows to express your ideas within 140 characters including URL of photo or picture attached. The latest update gives you the notifications of the activities by your followers and friends on Twitter as DM.
Facebook is the simplest and most common Social Network site with the highest number of users and it allows to interact with friends, beloved ones and family members in the easiest way. Facebook has been adopted by Business Brands to use it as the Social Marketing Tool. It also allows you to have two distinctly personalized sites -User-Profiles and Pages for persons, brands, products and institutions. You can beautify your User Profiles by synchronizing your photo updates from Flickr, Music you loved on 8Tracks, Soundcloud and CloudMix, the place you visited and loved on TripAdvisor. You can also sync blogs on blogging platforms like Tumblr, Typepad, WordPress and Blogger.
Instagram is the most easiest and simple photos and short-videos sharing application and now it is owned by Facebook. It also allows to share your great moments as photos and short videos. You can sync it with almost all Social Networks including Facebook. According to the latest studies, young group of Gen Xers are preferably using Tumblr, Vine and Instagram over other Social Networks including Facebook and Twitter.
Vine is the latest photo and six seconds video sharing platform and it is the largest competitor of Instagram and upcoming Keep and Mixbit. It allows to share Photos and short videos across different Social Networks and can be manage it from Social Management Tools like HootSuite, ViralHeat, UberSocial, IFTTT and the paid version of Buffer.
Google Plus is the newest and the fast growing Social Networking site for personal and brand .It also facilitates you to create Profile Page as well as Community Page for various interest and communities. It’s Google Hangout leverages a great service to live-stream the video conferences or video calls.
Google Earth is the geo-search services from Google and allows to search places, public establishments, roads, rivers, mountains in a very intuitive way. It gives two views- Terrain and Geographical and allows to map the place and things of your interest. It has been used as educational tool, platform to monitor mass criminal-activities, to get information about new places and things and studying geographical demographics.
YouTube is a great video sharing platform in the world. It can be used for education, infotainment, digital marketing, crowdsourcing and crowd-funding, healthcare, innovations ,research and almost to everywhere. Its maximum users are Music lovers,artists, authors ,marketers, internet entrepreneurs, internet promoters and students. Its trend-dashboard , https://www.youtube.com/trendsdashboard, organizes everything one place .YouTube also leverages Analytics service for analyzing the social-reach and impacts of videos you created or interacted on YouTube.
This is a great Music App for listening tracks and mixes from your favorite artists. It allows you to organize the tracks you loved into different categories like Nu Jazz, Jazz, Fusion,Heavy Metal, Fusion Rock and Country and allows to share the same to friends, family-members and beloved ones from Social Networks like Facebook,Pheed,Hi5, Twitter and Tumblr. It caters a platform for Social Audio News Services from world’s leading media houses like CCN, BBC, Bloomberg and WSJ. This is a truly great app for music lovers and music enthusiasts.
PicsArt is a free and full-featured Photo Editor.It is complete in Social Integration and has more features than in many paid Mobile Apps. It enables users to apply various effects on the new picture or an existing picture from the different sources. It leverages the functionality to edit your photos in every possible way including frames, borders, stickers, text effects, clipart graphics, callouts, crop, rotate, color adjust masks and collages.
Contacts+ is an intuitive Contacts Management App with a phone-dialer. It brings all contacts from different sources in one place. With Contacts+ you can send free and regular text messages without switching apps and it auto-syncs pictures from your contacts of different Social Networks including Facebook. It also reminds you for every birthday of the contacts from all connected Social Networks.
- What is Blog Monetizing?
An incremental growth of number of visitors and readers of your blogs and engaging them in all possible means of earning are the core strategies of Blog Marketing. Marketing and selling something through your blogs involve complex Social Media Marketing Strategies and execution steps. I have complied all important strategies below:
- Essential Steps Of Monetizing Your Blogs:
14 essential steps of monetizing your blogs :
- Curate Great Content:
A great content is a driving force to promote brands, improve social-influence and earn money from your blogs. You always focus on creating the rich, well-informed and highly precise content of the products, services, brands and person to generate a great ROI.
Also Read:9 Steps To Boost Your Social Content http://bit.ly/18uJfOi
Leverage Contextual Advertisement:
You leverage the services of Contextual Advertisement Platforms to increase the earning from your content and blogs. Google AdSense is one of the such platforms. To be more successful, you curate good content and create best practices to leverage Contextual Advertisement in engaging the readers to your blogs. There are lots of platforms that offer Contextual Advertisement Services and best of them are:
Use Commission-Share Platforms:
There are special type of Social Platforms that allows you to earn certain percentage from the sales of products advertised on your blogs. ShareASales is one of such platforms. There are lots of platforms that offer Commission Sharing services and best of them are:
- Use Affiliate Programs/Marketing:
You can leverage Affiliate Marketing Platforms to improve the earning from your blogs. You can associate million of products to advertise on your blogs and they’ll give you up to 10% of sales of the products and services advertised on your blogs. Amazon Associate is one of the such platforms. There are lots of platforms that offer Affiliate Marketing Services and best of them are:
- Use Affiliate Aggregator Service:
You can deploy multiple Affiliate Marketing Platforms like Amazon Associate and eBay Associate to increase earning sources from Affiliate Marketing of your blogs. In this context, you can leverage Affiliate Aggregator Service to bring every things of Affiliate Marketing inside one window. VigLink is one the such platforms. There are lots of platforms that offer Affiliate Aggregator Service and best of them are:
- Use Display Advertisement:
You can generate additional earning opportunity by marketing the products of interested brands, person, start-ups and companies through your own marketing. Be wide-open to display the advertisements in any type like Videos, Audio, Text and Viral Videos. You should create the best Advertisement Strategies to attract more and more advertisements.
- Use Third-Party Merchandise:
There is another way of earning money from your blog. You can associate your blogs with Third-Party Merchandisers to advertise the products and services. CafePress is one of such platforms that offers Third-Party Merchandising. There are lots of platforms that offer Third-Party Merchandise Service and best of them are:
- Create Subscription Service:
You can leverage subscription services to your blogs to improve viewership and readers. Initially, you can give it free of cost to generate revenue opportunity of future. You can generate the Newsletters from your blogs’ content and send them to your readers in an appropriate frequency. There are lots of platforms that offer Email Newsletter Services and best of them are:
- Offer Online Services:
You dedicate one of the page or section of your blog to offer online services like ‘Hire Me’ ‘Social Media Training’ and ‘NGO Services’. If you leverage ‘Hire Me’ service, list profiles of the candidates who are seeking job opportunities. Other services for which you can facilitate Online Services are::
- Training Details of Social Media, Business Intelligence and Exams
- National and International Services
- Services of Local Medical Shops and Groceries
- Use Blog-Commerce :
You leverage your blogs to market and sell your own products like eBooks, eTutorials, Music compositions and other articles which make true sense in today’s e-Commerce business. If you are a Social Media Analysts or Business Consultant or Business Consultant, you can market and sell your own products and services to earn an additional money from your blogs.
- Curate Great Content:
- Review Of Products:
You can give a special section of your blog to reviews of different products. You engage your readers with the reviews and analysis of the products which you have understood the best. You can increase the earning by engaging the readers with those reviews and analysis attached to your blogs and you must formulate the best Marketing Strategies to attract more and more products or vendors. In today’s ecosystem of Social Media, the potential categories of products which can generate big business opportunity to your blogs are Electronic Goods, Mobile Apps, Software Platforms, eBooks, FMCG, Fashion and Beauty and Lifestyles.
- Use Social Promotions To Attract Visitors:
Conducting Social Promotional Campaigns like AMA(Ask Me Anything) on Reddit, Tweetup on Twitter and Social Group Chatting on Social Communication Tools like WebChat, WhatsApp, Line, Nimbuzz, ooVoo, Skype and Google Hangout gives an enough room to increase readers and promote your blogs. Besides, you can contribute your articles and contents to the international Online Dailies like The Huffington Post, NYTimes; regional national dailies like The Telegraph, The Statement, The Hindustan Times and Times Of India as Guest Posts or regular contributor to earn the best credits. Also, contribute to other blogger-brands like Tech Crunch, SocialTimes and Mashable to increase visitors, the reach and values of your blogs.
You can strategies of using Content Discovery Platforms like Outbrain(http://www.outbrain.com) to increase the exposure and number of visitors of readers of your blogs.
Also Read:11 Essential Steps Of Blog Marketing http://bit.ly/1coltrq
Great Content can attract big number of visitors and which in turn can generate good money through donations from creamy-readers who always respect great works by contributing small or sometime really big amounts to your blogs. You can ask your readers/viewers to donate some amount in any all possible ways. In the same context, you attach one donation form with integrated Social Payment Service like PayPal to receive the donations or funds from your readers.
- Leverage Social Commerce Platforms:
You can leverage Social Commerce Platforms to market everything in your blogs and to earn money in the best way. The Social Commerce Platforms like SellMojo gives an option to attach your blogs into F-Commerce Stores created on top of them. You can leverage the similar services of Exprestore to market and sell the products advertised inside the blogs.
Analysis & Author By: Amrit Chhetri, Copyright(C): Amrit, 2013
The Best Social Commerce Sites Of India
- Social Commerce In India:
Fast growing Social Media has facilitated the success and growth of Social Commerce in Indian market. The Indian Banking, Healthcare ,LifeStyle, Fashion and Online Shopping experience are trending towards Social Experience driven exponential growth of Smartphones users.
E-Commerce in Indian has grown from a ground-zero to big business in a very short span of time and it has given the enough economical boost to Indian electronic, Digital Publications, Healthcare and Fashion markets. Apart from the E-commerce, the S-commerce which is nothing but the e-commerce supported by and initiated via different services of Social Media Networks, have added a new shopping experience to Indian customer, Electronic, E-Books, Digital Publications and Healthcare have given the enough support towards the growth of Social Commerce in the Eco-System of commerce. After going through few contenders of Social Commerce Players, I valued the following as the true Social Commerce Sites in Indian Market:
- The Best Social Commerce Sites Of India :
Groupon is great e-Commerce Site of India and it offers city-wise deals in all major Indian cities. It is an easy way to answer the question ‘What are you going to do today?’ on online shopping .Its daily deals consist of the best restaurants, spas, products, travel, healthcare,beauty and books. You can experience its Social Shopping Orientation at its blog and a unique services over Facebook and Twitter.
SellMojo is a unique Facebook Commerce Platform, offering persons and brands the opportunity to sell the products giving great Social Shopping experience. It combines the best features of an Online Store Platform with a Social Shopping Experience and helps persons and brands to set up a Facebook Store.You can start your own F-Commerce Site by leveraging the services of SellMojo. It also allows the Social Merchandiser to anchor their blogs aiming to promote products and blog itself.
LimeRoad is India’s one of the most extensive Lifestyle and Social-Commerce Portal for Woman. You can create scrapbooks, share your product-experiences ,discover social shopping and enjoy great Social Shopping Experience. This is a great Online Store for males too to shop something for his girl friends, wife, mothers, sisters and other woman in relations. It also gives special offer during Indian Festival likes Diwali.
Twitter:http://twitter.com/limeroadcomAnalysis & Author By: Amrit Chhetri, Copyright(C): Amrit, 2013
What Is Content Curation?
Social Content Curation is a process to create, share and distribute, promote the content and measure its reach and success in the ecosystem of Social Media. The content can be curated from own blogs, social posts, articles ,others’ blogs, online editions of prominent news-papers and online magazines.
Content Curation Steps and Strategies:
The 9 steps to curate the great Social Contents:
- Know The Goals:
Conceptualization of goals and aims of Social Content is the first and foremost step of the overall process. Before starting the Social Curation, strengthen all strategies and plans towards your Social Content. To serve this purpose, execute lots of preliminary research by applying your experiences, other relevant resources and relevant case-studies. It is always a great idea to be very specific about the subjects or topics and more open but particular towards target Social Platforms.
- Strategize Your Target Platforms:
Think thought the target platforms for your Social Contents. Select the Social Platforms where you place and promote your content. Content are always different across different platforms. For example, content on Pinterest is different than the same on Tumblr or Blogger or Medium or WordPress . The powerpoint presentation platforms like SlideShare and AuthorStream are different from the generic Curation Platforms like List.ly ,Storify and PearlTrees. The content of News-Curation Platforms like Paper.li, News360, NewsMix ,TweetedTimes and Trap.it are of always of type news and editorials.
- Know Your Audience:
You analyze and understand the target audience well and create the best-possible strategies to communicate and reach them in most effective ways. It is important to understand the audience’s need and behavior in all respects including interests towards the current trends, reviews and analytical-views over the topics of your curation.
- Use Crowd-Sourced Content:
Other than your own content,you can curate some of the great content from other blogs, online-magazine s and popular news-papers and RSS feeds. You need to plan for money, time, subject and tools when you want to curate your own contents. Be a Subject Matter Expert of your own to create and filtered out the great content from the web.
- Curate Simple But Great Content:
Make sure that your content is easy and great. Writing well is the second most important skill every great curator need to have and cultivate along with experience. Keep your content updated in terms of information and the types of content. Inforgraphics are more impressive than plain pictures or text and videos containing infographics, quotes, graphs and charts have started dominating the other types of contents. You consider these trends and observations as a part of the best-practices.
- Communicate Your Content Well:
It is very important to strategize well to maximum the viewership of your content. Make your strategy error-proof to reach the right-sets of audience within a stipulated time. Allocate a right amount of time and budget in order to create an exciting buzz and impact out of your content.
- Give Extra-Ordinary Opening:
Schedule your opening for the right date and time. Begin the opening in a bang- it may be interesting #Tweetup on Twitter or a Open #GroupChat on Facebook or WeChat, Line or WhatsApp and #LaunchParty on Google+. You take helps of the influential-reach of your friends and frands to get the maximum but effective reach.
- Select Right Set Of Tools:
Social Platforms for your content are the vehicles to reach and communicate well with audiences. Each tool has its own specialty. Scoop.it and Storify are two of the great platforms and Scoop.it automates the process of finding the contents using its support for filters whereas Storify is really good if you want to curate multiple types of content across the diversified subjects or topics.
- Measurement Of Reach:
You should execute the strategies and plans of your social content in an incremental manner. To strategize the future-steps from an initial point of success,tentatively you can measure it at first fortnight of the launch. Henceforth, You measure the reach and viewership either in daily or in weekly basis. Almost each Platform that allows to curate the content, gives a built-in Analytics to measure the reach and impact of your content. Besides, you can use third-party Analytics Platforms like Google Analytics, Sumall and IBM Content Analytics to know the audience and reach in more details. Scoop.it’s built-in Analytics allows to measure total viewership at topics level and user level in both daily as well as as-on date basis. Paper.li, a Newsstand and Curation Platform, gives simple but very useful statistics over the topics you curated. You analyze these statistics to re-strategize your plans and goals as often as possible.
Author: Amrit Chhetri,http://about.me/achhertrib
- What is Blog Marketing?
Marketing and selling of your content in any form are the most vital strategies of Social Content Curation. Marketing of Content including blog-posts is an art of selling ideas, creativity, personal innovations and writing-skills on Social Media and there are lots of Social Platforms and the best-practices for achieving a really great ROI.
- Essential Steps Of Marketing Your Blogs:
11 essential steps of Blog Marketing or Content Marketing :
- Curate Great Content:
A great content is a driving force to promote the brand values, create great social-influence and sell anything on Social Media. You need to focus on creating the best, well-informed and highly precise content of your product, services, brand and person to generate a great ROI. You read my blog ‘9 Steps To Boost Your Social Content’ to know all essential steps of creating and curating mind-blowing content.
- Use Great Blogging-Platforms:
You can leverage the best Blogging Platforms to promote and broadcast your content in the best way and you can increase ROI by utilizing their services. Thenceforth, you can choose one out of two categories of Blogging Platforms- free and default Blogging-Platforms like Blogger, WordPress, Tumblr, Weebly, Medium and Quora or custom-Blogging Platforms with or without a support for CMS(Content Management System) like Joomla, Etimote, Drupal and WordPress.
- Curate Great Content:
- Leverage Common Social Networking Sites:
A simple rule of promotion of any of Social Content or Blog is to increase the Social Influence Statistics and a well-strategized use of common Social Platforms like Facebook, Pinterest and Google+ yields the best ROI with the lowest TCO. You can use Vine, Instagram and Mixbit to market your content through small video-advertisement of your blogs.
- Use Inputs Of Social Media Analytics :
To take any important decision and the futuristic actions towards your blogs use the inputs from Social Media Analytics. It helps you in writing and curating the best blogs or content as they trend in the market. You can read my blog ’10 Best Strategies Of Social Media Analytics’ to know all of the essential steps in using Social Media Analytics. You can organize all of your blogs using Bookmarking Sites like bitly and delicious to generate an interesting metrics of readership and readability.
- Create Social Content Profiles:
You can create a Professional Summary of your blogs, write-ups and articles in one place. You can leverage Content.ly and About.me to create a beautiful looking Social Profile of your works. It gives one -point access to your works and it allows to promote your content, increase Social Reach among readers from Social Media and Corporate domains.
- Leverage Social Reputation Platforms:
Writing of blogs and Guest Posts is primarily a creative work and maintaining the Social Reputation Profiles on Social Reputation Platforms like Klout, Xeeme, TrustCloud, Naymz and Kred helps to increase the readerships. You can leverage Social Reputation Platforms for two reasons – firstly to create a Professional Profile and secondly to know the matrices of your blog post.
- Conduct Weekly Social Drills :
Conducting Social Promotion Activities like AMA(Ask Me Anything) on Reddit, Tweetup on Twitter and Social Group Chatting on Social Communication Tools like WebChat, WhatsApp, Line, Nimbuzz, ooVoo, Skype and Google Hangout gives an enough room to promote your writing-works. Besides, you contribute your articles and blogs to the international onlines like The Huffington Post, NYTimes; regional national dailies like The Telegraph, The Statement, The Hindustan Times and Times Of India as Guest Posts or regular contributor. Also, contributing to other blogger-brands like Tech Crunch, SocialTimes and Mashable to increase the reach and values of your content.
- Use Social Promotion Platforms:
You can leverage special category of Social Platforms like Outbrain, Sulia, Empire Avenue, Facebook Group and Linkedin Groups to promote and market your content. You utilize the services of Newsletter Platforms like MadMimi and FlashIssue to create promotional Newsletter for your blogs. You also can curate your blogs into Curation Platforms like Scoop.it, List.ly, Pearltress and Storify and leverage MadMimi to generate the Newsletter directly from the curated content.You can strategize the use of Blogging Community to promote and sell your blog-content and Blokube is one of the best in this category.
In my reviews,The Top 10 Blogging Community are:
- Use The Latest And Contextual Examples:
The Context is one of The 6’Cs of Social Commerce and the same is true for Content Marketing too. Always be strategic in citing examples in your blogs and it must be very interesting, lively and truly contextual ones. If your blog is on Social Commerce, inclusion of the latest and innovative marketing strategy -‘Buying Coffee from StarBucks using Twitter’ improves the read of your blog-readers.
- Include Great Social Content:
You can increase the quality of your blogs by embedding some of the great Tweets from Industry Experts ,Analysts and Subject Matter Experts and by including the relevant videos from Social Video Sites like YouTube,Vimeo, Vine, Instagram and MixBit. Also, you can cream-up the richness of the blogs by inserting the latest updates from the companies or brands included in your blogs. It helps to increase the Social-Reach of your blogs by improving the readerships. If possible you can add the financial indicators and business forecasts by Business Research firms like KPMG and Gartner. You can also include great Visuals and Infographics from free Social Visual Platforms like Visual.ly.
- Leverage Features Of Blogging Platforms:
A great content is a driving force of your blogs and use of all great features of blogging-platforms improves the quality of your blogs. Leverage of the latest and unique features allows to improve the quality and richness of your blogs. It depends upon the type of blogging platforms you have chosen. If you are using WordPress on its own domain-server or on third-party domain, inclusion of ‘Slideshare’ of the relevant pictures, videos from YouTube, relevant Tweets, excerpts from an official blogs, article from national dailies and magazines improves the blogs in all aspects.Analyzed And Author By: Amrit Chhetri, http://about.me/achhertrib
What Is Social Media Analytics ?
Social Media Analytics is a Software Platform that allows to measure the reach and impacts of Social Content you created, curated and distributed to an ecosystem of Social Media.
Best Strategies Of Social Media Analytics:
The 8 steps to leverage great Social Media Analytics:
1. Know Your Brand And Business :
You execute an extensive research of your Business and related areas including relevant strategies from other competing brands, governmental guidelines and policies ,future strategies and demographics of potential audience. You consider all vital points from the latest trends and the business-growth projected by Business Analysts and other relevant insights available as Business Case-Studies. You watch all relevant videos on YouTube,Vimeo and business plans and strategies available from other sources and mediums. You curate quality content- your own blogs,articles,posting,videos, presentation and the content crowdsourced into New/Social Curation platforms like Storify, Paper.li, List.ly, Pearltrees, Trap.it and Tweetedtimes.
2. Prepare Well-Documented Strategies:
The success of Social Media Analytics for your Social Media Campaigns and Promotions needs well documented strategies and execution plans. You can use any sort of Project Plan Tools as simplest as MS Excel and as good as Project Manager to create an execution plan of Social Media Analytics. You create the Project and Strategies as detailed as possible. Inside your documents, you include the profiles and responsibilities all member or executive of your campaigns. This is very effective from single member team to a large team as big as of 100 members.
3. Know Your Content :
You create the content on top of your Business Ideas and Business Strategies. At first prototype a generic content as a draft-copy of content for all target Social Platforms of your Social Media Marketing, campaigns or branding. You consider all of the latest trends and latest platforms to strengthen your Social Media Analytics strategies. Pod-casting and broadcasting the short-videos including infographics through Video Platforms like Keek, MixBit, Instagram and Vine is the latest and the most successful trend of Social Media. Create a highly specialized content for Visual Platforms like Pinterest, Flickr, Pheed to reach the premium segments of audience.
4. Leverage The Best Social Media Platforms:
Knowing the right set of Social Platforms is a vital step in gaining an impressive insights of your campaigns or content. You execute a Trial-Run of Social Media Analytics to generate the relevant matrices. It is always a best idea to choose the popular Social Networks like Tumblr,Facebook, Twitter and Google + to yield the best outcomes and ROI. You can find lots of Social Analytics Platforms for these networks to measure the reach, ROI and Social Influence. Follow the basic Thumb Rules! Twitter, Facebook and Google + are for best hybrid-content;Wordpress, Blogger, Quora and Custom blogs sites are good for text-content; Vine, Instagram, MixBit, Pheed and Keek are really good for video content ; Pinterest, Flickr, Google+ and CyPop are best for Visuals or pictures or infographics and SoundCloud and MixCloud are the best platforms for Audio-Content.
5. Leverage The Best Social Media Analytics Platforms:
You can utilize the basic matrices of in-built Analytics Platforms available inside the target Social Platforms. But, to know the depth of insights of your campaign or content published over the target platform, consider the use of third-party Social Analytics Platforms like Small and Google Analytics. Use of Reach.ly for Pinterest, Statigr.am for Instagram, IBM Contents Analytics and Small for crowd-sourced content are good match.Facebook’s New Page Insights gives an interesting information about the people that visit the pages. It gives segmented statistics of PTAT(People Talking About This) as Page Likes, Visits, People Engaged, Pages Tags, Mentions, Page Check-ins and other interactions. But,Google Analytics and Sumall give an unified reports from all connected Social Platforms.
6. Collaborate With Enterprise Social Platforms:
Almost 50 % SME and enterprise have started leveraging Enterprise Social Media in all sphere of Business including Human Resource and R&D. Therefore, you can consider to utilize data and other relevant inputs from Enterprise Social Platforms like Social-Cast and Yammer to get the effective and accurate insights from the Social Analytics Platforms . Most of the platforms allow you to integrate directly into Enterprise Social Platforms whereas in some case you can get the data of Enterprise Social Platforms and Social Analytics Platforms into excel or other DB system to generate the highly customized Reports and Dashboard using standard BI platforms like Pentaho, JasperReport,BIRT and Actuate. Some of BI companies like Actuate and SAP deliver unified Platforms for Social Media Platforms and Enterprise Social Platforms. You consider this kind of Social Media Analytics only if the campaign is really big in terms of money and execution.
7. Keep The Analytics Platforms Updated:
Every new Social Platform and updates to the exiting Social Platforms come with the most vital and critical feature. You can save lots of time and money simply by updating or migrating to the latest platforms. You keep a special provision inside your Social Media Analytics strategy to update platforms as need.
8. Automate Insights Discovery:
You can be more productive and effective by automatizing the generation and delivery mechanism of different statistics of your Social Platforms. Automate the insight generation process as much as possible. Statigr.am, an Analytics for Instagram allows you to automate the generation and delivery of reports for your instagram account. It gives you the insights of you Instgram account as an email-attachment in a regular basis. You leverage the similar feature of other common and best Analytics Platforms like Commun.it and SumAll.
Author: Amrit Chhetri, http://about.me/achhertrib