Category Archives: Social Media Analytics

16 Essential Steps Of Best Social Media Marketing Strategies

To surface gigantic achievements out of Social Media Marketing, you leverage the strategies and steps analyzed below:

  1. Know Your Product Or Service Well:

    The complete details of Things that you sell is an important attribute of Social Media Marketing and it yields really great result by considering it into your Social Media Strategies. Even in 6Ps Rules Of Marketing, product always takes the highest position followed by people. You plan of running a Marketing Campaign and utilizing the available inputs from all associated heads to get complete idea of products to be engaged in future. The selling trends, key selling features, target customer segments and geographical regions, socio-economic positions of customer, customer behaviors in the zones, average societal-strata of customers, Market Exit Reasons of other competitors, comparative view of products from other competitors in present and future, availability and types of logistics, government rules and policies are key attributes of today’s Social Media Marketing.
    You can leverage Competitive Intelligence and Customer Intelligence to know the information in more detail. Besides, they are valid for selling the services too, including engineering, construction, human resources, private security and police services, transportation, railway, healthcare and aviations through Social Media Marketing.
    Also Read: 10 Essentials Steps Of Requirement Analysis Of Social Media Reports

  2. Business Analysis Of Expectations:

    Just like product knowledge, knowing the expectations of your Social Media Marketing from all aspects is a vital step in gaining a greater success from Social Media Marketing. Prepare a list of all expectations and outcomes as a document and include the target sales figures, projected sales figures, actual sales figures in the last selling periods(WOW,FOF, MOM, QOQ and YOY) and targets sales figures of other marketing channels like brand-shops, retailing and franchised shops. These information are important due to differences in sales figures of same product or services or other things from different sales channels.

  3. Analysis of Business Issues:

    To formulate world class Social Media Strategies, it is very important to know all possible hurdles, problems and issues that may occur inside Social Media Marketing and Sales. You prepare a list of all possible hurdles, issues and problems as a document including important information like seasonal selling patterns, socio-political stability and reasons of reduction of customers like floods and shifting of residential colonies.
    If the strategies are meant for selling of premium electronic devices of category of Head Mounted Display like Telepathy One or Google Glass, the availability of better devices in comparatively lower prices from other competitors is the biggest threat in achieving the bigger sales through Social Media Marketing. You can create the counter-strategies against these problems. Offering the same product bundled with another relevant service or product like 4G Connectivity or Baby Earphone or subscriptions of Digital Publication from leading publishers including Times Of India, NYT, The Washingtonpost, Time Magazine, The Guardian, Teen Vogue and The Forbes.

  4. Consider All Latest Trends:

    To design the best, updated and next generation quality of Social Media Strategies, you can consider all the latest and futuristic trends of the product, industry and Social Media Marketing into your Social Media Strategies. To capture the present trends of the product, conduct a knowledge crowdsourcing, consider all vital points of Case Studies from leading Market Research Firms like Gartner and KPMG and independent Business Analysts like Amrit Chhetri and Carol Stephen and leverage outcome of Competitive Intelligence and Customer Intelligence, if they are available in your organization.
    Also Read: Social Commerce Is The Future Of E-Commerce

  5. Outline The Social Media Strategies::

    Now, it is time to outline strategies for your Social Media Marketing. Amalgamate all inputs from Business Plan, Product Knowledge, hurdle and other inputs relevant to Social Media Marketing. Divide overall strategies into two parts-core Social Media Marketing Strategies and Execution Strategies. The importance of Social Media Marketing in Digital Marketing is really important point of your strategies and include outcome of different Social Media Marketing campaigns can be part your strategies. In executing these strategies, you can include plan and details from different types of documented needed. Detailed Analysis of Social Media Marketing Platforms, content types, categories and the names of different campaigns, analysis of different marketing activities. Keep options open for leveraging all sales channels utilizing Social Commerce, F/T Commerce, Mobile Commerce and Blog Commerce to market your product or service.

  6. Prepare An Army Of Social Media Professionals:

    Through Social Media Marketing looks essay from outside, it is not that simple to get best selling success of any service or product. You evaluate skills-sets of all available social Media Professionals and plan for Corporate Training to train them to its best within a limited period of time. If you have hired new resources, consult your Social Media Strategist and Solution Architect or Software Architect or System Architect to know right-set of requirements to hire new resources to run and analyze the Social Media marketing.If size of the team is greater than five, it is great idea to have a specialized Social Media Consultant or Social Media Analyst who can provide techno-functional inputs including insights of Business in future.

  7. Write Core Content Of Social Media Marketing:

    Analyze and outline the scope of the marketing content, resource allocation, copyright, ways of content curation and scope of granulating the content further into platform specific style. Your outlines must be very generic in nature with all important headings and sub-headings of the content in summarized manner.
    Also Read: 11 Essential Steps Of Blog Marketing

  8. Engage With The Process Of Social Content Curation:

    Social Content Curation is The Hottest and Latest Trend of Social Media Marketing and Social Republication. There are many great Social Content Curation Platforms that curate and generate an appropriate content ideal for your service or product in the most economical and the best possible way.

  9. Automate Social Content Curation With BigData:

    You can automate the process and steps of curating great and precise social content by levering BigData Predictive Analytics. BigData Predictive Analytics with necessary customization can produce suitable Social Content related to your Social Media Campaigns and Strategies. The content generated by this procedure can be utilize to generate and distribute Social Newsletter, News Publication and Audio News automatically.

  10. Prepare Channel Specific Content:

    Initiate the interaction with in-house or outsourced Sales, Marketing and Advertisement Team to get a ready-to-use and highly individualized content for Social Media Marketing. If you strategize to market using Video Broadcasting channels like YouTube, Vine, Instagram and MixBit, use videos created by other units and teams. Otherwise, create a short and institutive video with sensationalized marketing-effect on Social Media. To get a maximum outcome on Visual Platforms like Pinterest, Flickr and Facebook,prepare content that looks like a slide of powerpoint presentation with content in bold letters.

  11. Leverage Suitable Social Media Marketing Platforms:

    There are many Social Media Platforms in BI ecosystem and their top categories are Video Social Marketing Platforms, Audio Social Marketing Platforms, Short Video Platforms, Presentation Platforms, News Publication Platforms( Paper.li, Fllpboard and News360 ) and Blogging Platform( Twitter, Tumblr and WordPress). Leverage best one from each category is the latest trend of Social Media Marketing.

  12. Document Steps And Social Media Strategies:

    Create a well-detailed document of strategies and steps related to selling of things through Social Media Marketing. It must include the names of product-wise campaigns, targeted Social Media Platforms, beginning and ending dates, expected outcome and all other related details. In same fashion, either use Social Media compatible CRM to control your Social Media Campaigns or create separate spreadsheet with all necessary details. If those platforms are viable under company’s policy, create a well-structured spreadsheet using MS Excel or OpenOffice Calc or spreadsheet editor of iWork.

  13. Run Your Content Under Social Media Strategies:

    Once all documents on executing the marketing strategies,steps and methods and CRM Platforms or spreadsheet get ready, you initiate process of Social Media Marketing campaigns. You can assign this responsibility of running campaigns to an army of Business Executives, if it is really larger in scale. Otherwise, give it to the executive who is taking care of other Social Media responsibilities.

  14. Deploy Social Media Analytics:

    What platforms you’ll leverage for Social Media Analysis depend upon types of Social Media Platforms you leveraged to market the product or service on Social Media using all content curated. Know one best one from different sets of Social Media Analytics. SumAll, Google Analytics and HootSuite are three best Social Media Platforms.
    You can leverage other type of Social Media Analytics Platforms to get auxiliary inputs like perfect time of running campaigns, tentative numbers of potential customers and reach of each hash-tag to make Social Media Analytics more effective and meaningful.

  15. Reshape Your Strategies With Social Media Analytics:

    Without analyzing different categories of activities of Social Media Marketing, it almost impossible to gain expected results from the Social Media Marketing. Utilize the insights of Social Media Analytics to re-shape the strategies by removing all critical mistakes of your strategies and execution steps.

  16. Re-Execute Your Campaigns And Strategies:

    Once you run all strategies and campaigns using Social Media Networks, you can utilize the insights and outcome of Social Media Analytics to re-shape campaigns executed earlier to generate greater social reach and outcome without wasting time, efforts and resources.

    Analyzed By And Author:Amrit Chhetri
    Place: Bara Mangwa, P.O: Takling, Darjeeling-734312

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11 Essentials Steps Of Designing Great Social Media Reports

  1. Create A Detailed Project Plan:

    Create a simple but great Project Plan of your Social Media Analytics Solution with granulation at report level. You try to include details of Finance, Resources, Tentative and  Actual Time-Line, Disaster Management Measure, Availability and Hiring of Resources, Development Plan, Testing Plan, UWT(User Walk Through), Interactive User Manuals and Production-Move inside the Project Plan. It is really good idea to write a detailed Testing Plan at he beginning itself for better utilization of resources and time. In most of the organizations and enterprises, this task is performed by a designated Project Manager considering inputs from a Software Architect or System Architect or Solution Architect.
    Also Read: 10 Essentials Steps Of Requirement Analysis Of Social Media Reports

  2. Know Your Requirements Well:

    Better the understanding of requirements, greater the outcome of Social Media Analytics Solution. You gather the requirements in detail as much as possible. To accomplish this task, you interact with executives, analysts and users of all responsibilities who are associated with the Social Media Solution and Social Media Reports. In 2014 and beyond that, all Social Media Analysts and Business Users will leverage Social Media Dashboard extensively in Social Media Marketing and formulation of marketing strategies. Henceforth, in technical side also, collect the necessary information in all aspects including an accessibility of the Reports and Dashboard on Smartphones and Mobiles.
    Also Read: 8 Essential Strategies Of Social Media Analytics

  3. Write The Requirements Analysis Well:

    Use an appropriate set of documents to write different types of information. Write all of the requirements delivered verbally, other means and Use Cases inside FDS in details. Prepare SRS( Software Requirement Specifications)  documents to put all technical-major details including Software Design Architecture and Software Platforms. The details of designing of  reports at report level can go inside individual DDS(Detailed Design Specification).Testing Plan can be a part of SRS. Prepare User Manuals in an interactive and intuitive fashion and give them to all users,executives and analysts at end of an event or UWT scheduled for LIVE or production-move.

  4. Use Best Analytics Platforms/Tools:

    You leverage best Social Analytics Platforms that can cater solution of your requirements in a best possible way. Depending upon the allocated budget, you can make a wiser decision of using either Free, Open Source Or Proprietary Platforms/Tool to support your conceptualization of Social Media Solution. If you have created ETL process to gather the data from all of your Social Media Activities, you can leverage new or existing and standard BI/Analytics Platforms in the way other enterprise reports are catered. This is suitable only is the requirements are of enterprise type.
    Also Read: 7 Essentials Categories Of Social Media Tools

  5. Divide Requirements At Report-Level:

    Sometimes, the Analytics solution covering entire-set of requirements can’t be leveraged through the default-reports available even in the best Social Analytics Platforms like SumAll, Google Analytics, ViralHeat and TweentyFeet. In this scenario, the whole requirements can be segregated at report level making them suitable for customized reports and individualized Dashboard KPIs. Prepare individualized FDSs and DDSs as a part of Best Practices to get the best utilization of requirement understanding, resources and time and to get the best report.

  6. Use Customizable Social Analytics Platforms/Tools:

    If default reports are not enough to cater a solution of your requirements, to support customized reports, use the platforms which is standard, extensible, supportable to API and best in ROI generation. Mobile BI, Social Analytics Dashboard, Scheduling, Social Integration, Web 2.0 Integration and Exports are key deciding features for every great Social Media Analytics Platform. Google Analytics, SumAll and HootSuite are best in this category.

  7. Create Prototype Of The Solution:

    Presenting the Prototype of your solution to CXO( CMO, CTO, CSO,CFO and CEO), Solution Architect or System Architect or Software Architect, Social Media Analysts,Business Analysts,Power Users and End-Users makes the solution less error-prone. As part of this practice, utilize all points gathered inside FDS, DDS and SRS to design either HTML-based Prototype or actually working Prototype deciding based up on the suggestions from Solution Architect or System Architect or Software or yourself if you are heading the team of solution design. In designing an actually working Prototype, leverage the power and features the platform that will be deployed in the production environment.
    Also Read: 10 Best Practices Of BI Implementation

  8. Test Reports On Stage/Test Environment Or With Test Users:

    Before taking your reports or Social Analytics Solution to users, analysts and functional heads for real-time usage, schedule activities to test all reports in Test/Staging environment ,if it is on-premise installation or Cloud-PASS installation. Otherwise, use your test users to test all reports and Dashboard. Incorporate all suggestions and Change Requests gathered during the initial testing and plan for next UWT.

  9. Schedule A Post-Testing UWT:

    Every good BI Solution is the outcome of an iterative Testings and same is always true for Social Media Analytics too. Henceforth, plan for an event or UWT with Coffee to present the solution to all users, Business Analytics, Social Media Analytics and Social Media Strategist and collect all relevant suggestions and Change Requests during that event. You can make this event more interesting by presenting the solution as Video or PPT. Review and finalize all suggestions and changes that mandatory necessary for the production-move.

  10. Conduct Mega Take-LIVE Event:

    Higher the user-awareness and user-adoption bigger the overall ROI of Social Media Analytics Solution. Once all of the Change Requests are incorporated, conduct an event or UWT to take the Analytics Solution LIVE to all users including Business Analysts, Social Media Analysts and other functional and technical heads. You update the Video or PPT prepared on Post-Tetsing UWT covering all of the navigational information starting from the logins to steps necessary for an analysis of reports and present them to users before Coffee Or Cocktail Moment! End the event with an official distribution of the interactive and intuitive User Manuals.

  11. Analyze Outcome Of The Reports On Regular Basis:

    Prepare a detailed document with all steps and strategies towards how you and associated Social Media Analysts will analyze and use the outcome of the reports, KPIs and Social Media Dashboard. Prepare the Analysis Plan flexible enough to cope all growth and changes in future and incorporate all of the strategic steps and measures necessary to handle the business critical situations.
    Analyzed By And Author: Amrit Chhetri, Twitter: http://twitter.com/AmritChhetriB
    Place: Bara Mangwa, P.O: Takling, Darjeeling-734312

10 Essentials Steps Of Requirement Analysis Of Social Media Reports

  1. Prepare Plan Of Requirement Analysis:
    Create a simple but great Project Plan dedicated to Requirement Analysis of your Social Media Reports and Social Media Dashboard in details. Include a complete schedule of constant communications with CXO( CMO, CTO, CSO,CFO and CEO), Solution Architect or System Architect, Social Media Analysts,Business Analysts,Power Users and End-Users through all possible communication channels. It is great idea to prepare a detailed plan of writing up of all necessary documents in the Project Plan. In most of the organizations and enterprises, this task is performed by a designated Project Manager.
  2. Outline Whole Requirements:
    At the beginning of Requirement Analysis, prepare an outline of requirements of Social Media Reports and Social Media Dashboard through short interaction with your System Architect or Solution Architect or Software architect, Business Analysts or Social Media Analyst, CTO or CIO, CEO and Functional Heads using all possible communication channels- Audio and Video Conferences, Enterprise Social Media, Emails, Phone And VOIP Calls and Voice Commands of HMD like Google Glass. The outcome of this analysis can be used as inputs to write report-design documents- FDS(Functional Design Specifications),DDS(Detailed Design Specifications), SRS( Software Requirement Specifications) and Test Cases. You outline the requirements of Technical Business Analysts, Business Analysts,Business Users and Functional Heads. In 2014 and beyond that, all Business Executives associated with Social Media Marketing will leverage Social Media Analytics and Social Media Dashboard in executing and formulation of Social Media Marketing Strategies. In technical side also, collect the necessary information in all aspects including an accessibility of the Reports and Dashboard on Smartphones and Mobiles.
  3. Create Use-Case Of The Requirements:
    To start the process of documentation of requirements, you create Use Cases of requirements considering all inputs finalized from the initial interactions and meetings with all associated executive including CEO. In creating the standard documents, you can use Software Design Architect Software like Visio and IBM Rational Architect. It is a great idea to have Activity Diagrams, Interactions Diagrams and Deployment Diagrams in your SRS and DDS. At end of this process, create SRS(Software Requirement Specifications) to capture the technical
    details including software architecture of your Social Media Solution.
  4. Interact With Business Users-Granulate Requirement Analysis:
    In this phase of Requirement Analysis, plan and schedule meetings and interactions with the groups of Business Users and End Users from different functional areas to gather the requirements in detail. As your requirements goes on more granularity, constantly keep on updating FDS,DDS, SRS and other relevant documents. You can leverage enterprise Email-Facilities, Phone and VOIP Calls, Enterprise Social Media Networks, Social Networks, Audio and Video Conferences and physical meetings to interact with all associated business users.
  5. Interactions With Functional Heads -Granulate Requirement Analysis:
    To conclude Requirement Analysis process, initiate interactions using enterprise Email-Facilities, Phone and VOIP Calls, Enterprise Social Media Networks, Social Networks, Audio and Video Conferences and physical meetings with the functional heads from different business departments including Finance. As your requirements goes on granularity, keep on updating DDS based on the suggestions and inputs from the functional heads. Approval of all documents by the responsible functional and technical heads and CEO can be considered as one of The Best Practices Of Designing Social Media Reports but it is not a mandatory step. Now, plan and schedule time and allocate necessary resources to design Prototype of the solution.
  6. Create Prototype Of The Solution:
    Presenting the Prototype of your solution to CXO( CMO, CTO, CSO,CFO and CEO),Solution Architect or System Architect or Software Architect, Social Media Analysts,Business Analysts,Power Users and End-Users makes the solution less error-prone.As part of this practice, utilize all points gathered inside FDS, DDS and SRS to design either HTML-based Prototype or actually working Prototype deciding based up on the suggestions from Solution Architect or System Architect or Software or yourself if you are heading the team of solution design. In designing an actually working Prototype, leverage the power and features the platform that will be deployed in the production environment.
  7. Present Your Prototype To Business Users:
    Plan and schedule an event or UWT with Coffee and Cookies Moment to present the Prototype along with all relevant documents of your Social Media Solution. It is the latest trend to present all of the requirements as an interactive Video illustrated with voice message wherever needed. During the event, collect all suggestions and Change Requests from executives of all capacities and responsibilities associated with the solution. You can schedule the ending of the event or UWT with distribution of an interactive and intuitive User Manual to CXO( CMO, CTO, CSO,CFO and CEO), Solution Architect or System Architect or Software Architect, Social Media Analysts, Business Analysts,Power Users and End-Users. Request all of them to provide feedback and suggestion for the User Manual through all possible communication channels.
  8. Update Prototype And Documents:
    Now it is time to update FDS, DDS, SRS and prototype of your solution. To executive this task, finalize all updates and suggestions collected on UWT which are necessary go inside design documents. At beginning of DDS, put the requirements summarized from FDS, update DDS and SRS with the screen-shots taken from Solution Prototype and other relevant sources, associate the additional documents and URLs inside the main documents for further references in reading the DDS during report development.
  9. Handover Prototype And Docs To Development Team:
    Take the necessary approvals before sending the documents for final approval by Business Heads and further by CTO and CEO, if it is suits in your organization hierarchy. Once approved by all necessary business and functional heads, given them to the development team in an event. Hurray!Requirement Analysis of your Social Media Reports is over!
  10. Update Documents As Changes Come-Up:
    Responsible Project Manager along with designated AMs(Assistant Managers) and Team Leaders can initiate the process of designing of reports and KPIs utilizing the inputs from Project Plan and all other necessary documents including SRS. It is always evident for noticing some of mirror updates and changes during the development phase and you constantly update them to respective documents in detail.

    Analyzed By And Author: Amrit Chhetri, Twitter: http://twitter.com/AmritChhetriB
    Place: Darjeeling-734312

Popular Mobile Apps For All

  1. Evernote :
    Evernote is a multi-purpose Digital Note Organizer and its latest update allows to digitize the regular notes as pictures. It can be used in varieties of needs including organization of old books to create a digitized Library, creation of Video Libraries of your favorite DVD, CD and BluRays and arrangement of your favorite recipes and places. You can also sync blogs, articles, pictures and videos you loved across different Social Platforms like Instagram, Vine, Pocket,Digg Reader and Feedly as your Social Content Curation. The GenX students can utilize it to organize their reading materials,routines and other resources in one place. In the same way, academicians and educationists can use it as the Digital Record Book of their teaching materials, schedules and records of progress and their achievements of students.

  2. Twitter :
    Twitter is the most common, easiest and popular micro-blogging site. It’s users range from students to academician, developers to CEO, politicians to national presidents, artist to architects, bloggers, business-man and almost all. It allows to express your ideas within 140 characters including URL of photo or picture attached. The latest update gives you the notifications of the activities by your followers and friends on Twitter as DM.

  3. Facebook:
    Facebook is the simplest and most common Social Network site with the highest number of users and it allows to interact with friends, beloved ones and family members in the easiest way. Facebook has been adopted by Business Brands to use it as the Social Marketing Tool. It also allows you to have two distinctly personalized sites -User-Profiles and Pages for persons, brands, products and institutions. You can beautify your User Profiles by synchronizing your photo updates from Flickr, Music you loved on 8Tracks, Soundcloud and CloudMix, the place you visited and loved on TripAdvisor. You can also sync blogs on blogging platforms like Tumblr, Typepad, WordPress and Blogger.

  4. Instagram :
    Instagram is the most easiest and simple photos and short-videos sharing application and now it is owned by Facebook. It also allows to share your great moments as photos and short videos. You can sync it with almost all Social Networks including Facebook. According to the latest studies, young group of Gen Xers are preferably using Tumblr, Vine and Instagram over other Social Networks including Facebook and Twitter.

  5. Vine : 
    Vine is the latest photo and six seconds video sharing platform and it is the largest competitor of Instagram and upcoming Keep and Mixbit. It allows to share Photos and short videos across different Social Networks and can be manage it from Social Management Tools like HootSuite, ViralHeat, UberSocial, IFTTT and the paid version of Buffer.

  6. Google Plus:
    Google Plus is the newest and the fast growing Social Networking site for personal and brand .It also facilitates you to create Profile Page as well as Community Page for various interest and communities. It’s Google Hangout leverages a great service to live-stream the video conferences or video calls.

  7. Google Earth:
    Google Earth is the geo-search services from Google and allows to search places, public establishments, roads, rivers, mountains in a very intuitive way. It gives two views- Terrain and Geographical and allows to map the place and things of your interest. It has been used as educational tool, platform to monitor mass criminal-activities, to get information about new places and things and studying geographical demographics.

  8. YouTube:
    YouTube is a great video sharing platform in the world. It can be used for education, infotainment, digital marketing, crowdsourcing and crowd-funding, healthcare, innovations ,research and almost to everywhere. Its maximum users are Music lovers,artists, authors ,marketers, internet entrepreneurs, internet promoters and students. Its trend-dashboard , https://www.youtube.com/trendsdashboard, organizes everything one place .YouTube also leverages Analytics service for analyzing the social-reach and impacts of videos you created or interacted on YouTube.

  9. SoundCloud:
    This is a great Music App for listening tracks and mixes from your favorite artists. It allows you to organize the tracks you loved into different categories like Nu Jazz, Jazz, Fusion,Heavy Metal, Fusion Rock and Country and allows to share the same to friends, family-members and beloved ones from Social Networks like Facebook,Pheed,Hi5, Twitter and Tumblr. It caters a platform for Social Audio News Services from world’s leading media houses like CCN, BBC, Bloomberg and WSJ. This is a truly great app for music lovers and music enthusiasts.

  10. PicsArt:
    PicsArt is a free and full-featured Photo Editor.It is complete in Social Integration and has more features than in many paid Mobile Apps. It enables users to apply various effects on the new picture or an existing picture from the different sources. It leverages the functionality to edit your photos in every possible way including frames, borders, stickers, text effects, clipart graphics, callouts, crop, rotate, color adjust masks and collages.

  11. Contacts +:
    Contacts+ is an intuitive Contacts Management App with a phone-dialer. It brings all contacts from different sources in one place. With Contacts+ you can send free and regular text messages without switching apps and it auto-syncs pictures from your contacts of different Social Networks including Facebook. It also reminds you for every birthday of the contacts from all connected Social Networks.

         Analysis & Author By: Amrit Chhetri, Copyright(C): Amrit, 2013

The Best Social Commerce Sites Of India

The Best Social Commerce Sites Of India

  1. Social Commerce In India:
    Fast growing Social Media has facilitated the success and growth of Social Commerce in Indian market. The Indian Banking, Healthcare ,LifeStyle, Fashion and Online Shopping experience are trending towards Social Experience driven exponential growth of Smartphones users.
    E-Commerce in Indian has grown from a ground-zero to big business in a very short span of time and it has given the enough economical boost to Indian electronic, Digital Publications, Healthcare and Fashion markets. Apart from the E-commerce, the S-commerce which is nothing but the e-commerce supported by and initiated via different services of Social Media Networks, have added a new shopping experience to Indian customer, Electronic, E-Books, Digital Publications and Healthcare have given the enough support towards the growth of Social Commerce in the Eco-System of commerce. After going through few contenders of Social Commerce Players, I valued the following as the true Social Commerce Sites in Indian Market:
  2. The Best Social Commerce Sites Of India :
    1. Groupon:
      Groupon
      is great e-Commerce Site of India and it offers city-wise deals in all major Indian cities. It is an easy way to answer the question ‘What are you going to do today?’ on online shopping .Its daily deals consist of the best restaurants, spas, products, travel, healthcare,beauty and books. You can experience its Social Shopping Orientation at its blog and a unique services over Facebook and Twitter.
      Facebook: https://www.facebook.com/GrouponIN
      Twitter: https://twitter.com/grouponin
      Blog: http://blog.groupon.co.in

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    2. SellMojo:
      SellMojo
      is a unique Facebook Commerce Platform, offering persons and brands the opportunity to sell the products giving great Social Shopping experience. It combines the best features of an Online Store Platform with a Social Shopping Experience and helps persons and brands to set up a Facebook Store.You can start your own F-Commerce Site by leveraging the services of SellMojo. It also allows the Social Merchandiser to anchor their blogs aiming to promote products and blog itself.
      Site:http://sellmojo.com
      Facebook: https://www.facebook.com/Sellmojo
      Twitter: https://twitter.com/Sellmojo
       
    3. LimeRoad:
      LimeRoad
      is India’s one of the most extensive Lifestyle and Social-Commerce Portal for Woman. You can create scrapbooks, share your product-experiences ,discover social shopping and enjoy great Social Shopping Experience. This is a great Online Store for males too to shop something for his girl friends, wife, mothers, sisters and other woman in relations. It also gives special offer during Indian Festival likes Diwali.
      Site: http://www.limeroad.com
      Facebook: https://www.facebook.com/Limeroadcom
      Twitter:http://twitter.com/limeroadcom 

      Analysis & Author By: Amrit Chhetri, Copyright(C): Amrit, 2013

       

9 Steps To Boost Your Social Content

What Is Content Curation?
Social Content Curation is a process to create, share and distribute, promote the content and measure its reach and success in the ecosystem of Social Media. The content can be curated from own blogs, social posts, articles ,others’ blogs, online editions of prominent news-papers and online magazines.

Content Curation Steps and Strategies:
The 9 steps to curate the great Social Contents:

  1. Know The Goals:
    Conceptualization of goals and aims of Social Content is the first and foremost step of the overall process. Before starting the Social Curation, strengthen all strategies and plans towards your Social Content. To serve this purpose, execute lots of preliminary research by applying your experiences, other relevant resources and relevant case-studies. It is always a great idea to be very specific about the subjects or topics and more open but particular towards target Social Platforms.
  2. Strategize Your Target Platforms:
    Think thought the target platforms for your Social Contents. Select the Social Platforms where you place and promote your content. Content are always different across different platforms. For example, content on Pinterest is different than the same on Tumblr or Blogger or Medium or WordPress . The powerpoint presentation platforms like SlideShare and AuthorStream are different from the generic Curation Platforms like List.ly ,Storify and PearlTrees. The content of News-Curation Platforms like Paper.li, News360, NewsMix ,TweetedTimes and Trap.it are of always of type news and editorials.

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  3. Know Your Audience:
    You analyze and understand the target audience well and create the best-possible strategies to communicate and reach them in most effective ways. It is important to understand the audience’s need and behavior in all respects including interests towards the current trends, reviews and analytical-views over the topics of your curation.
  4. Use Crowd-Sourced Content:
    Other than your own content,you can curate some of the great content from other blogs, online-magazine s and popular news-papers and RSS feeds. You need to plan for money, time, subject and tools when you want to curate your own contents. Be a Subject Matter Expert of your own to create and filtered out the great content from the web.
  5. Curate Simple But Great Content:
    Make sure that your content is easy and great. Writing well is the second most important skill every great curator need to have and cultivate along with experience. Keep your content updated in terms of information and the types of content. Inforgraphics are more impressive than plain pictures or text and videos containing infographics, quotes, graphs and charts have started dominating the other types of contents. You consider these trends and observations as a part of the best-practices.
  6. Communicate Your Content Well:
    It is very important to strategize well to maximum the viewership of your content. Make your strategy error-proof to reach the right-sets of audience within a stipulated time. Allocate a right amount of time and budget in order to create an exciting buzz and impact out of your content.
  7. Give Extra-Ordinary Opening:
    Schedule your opening for the right date and time. Begin the opening in a bang- it may be interesting #Tweetup on Twitter or a Open #GroupChat on Facebook or WeChat, Line or WhatsApp and #LaunchParty on Google+. You take helps of the influential-reach of your friends and frands to get the maximum but effective reach.
  8. Select Right Set Of Tools:
    Social Platforms for your content are the vehicles to reach and communicate well with audiences. Each tool has its own specialty. Scoop.it and Storify are two of the great platforms and Scoop.it automates the process of finding the contents using its support for filters whereas Storify is really good if you want to curate multiple types of content across the diversified subjects or topics.
  9. Measurement Of Reach:
    You should execute the strategies and plans of your social content in an incremental manner. To strategize the future-steps from an initial point of success,tentatively you can measure it at first fortnight of the launch. Henceforth, You measure the reach and viewership either in daily or in weekly basis. Almost each Platform that allows to curate the content, gives a built-in Analytics to measure the reach and impact of your content. Besides, you can use third-party Analytics Platforms like Google Analytics, Sumall and IBM Content Analytics to know the audience and reach in more details. Scoop.it’s built-in Analytics allows to measure total viewership at topics level and user level in both daily as well as as-on date basis. Paper.li, a Newsstand and Curation Platform, gives simple but very useful statistics over the topics you curated. You analyze these statistics to re-strategize your plans and goals as often as possible.
    Author: Amrit Chhetri,http://about.me/achhertrib

10 Best Strategies Of Social Media Analytics

What Is Social Media Analytics ?
Social Media Analytics is a Software Platform that allows to measure the reach and impacts of Social Content you created, curated and distributed to an ecosystem of Social Media.

Best Strategies Of Social Media Analytics:
The 8 steps to leverage great Social Media Analytics:
1. Know Your Brand And Business :
You execute an extensive research of your Business and related areas including relevant strategies from other competing brands, governmental guidelines and policies ,future strategies and demographics of potential audience. You consider all vital points from the latest trends and the business-growth projected by Business Analysts and other relevant insights available as Business Case-Studies. You watch all relevant videos on YouTube,Vimeo and business plans and strategies available from other sources and mediums. You curate quality content- your own blogs,articles,posting,videos, presentation and the content crowdsourced into New/Social Curation platforms like Storify, Paper.li, List.ly, Pearltrees, Trap.it and Tweetedtimes.

2. Prepare Well-Documented Strategies:
The success of Social Media Analytics for your Social Media Campaigns and Promotions needs well documented strategies and execution plans. You can use any sort of Project Plan Tools as simplest as MS Excel and as good as Project Manager to create an execution plan of Social Media Analytics. You create the Project and Strategies as detailed as possible. Inside your documents, you include the profiles and responsibilities all member or executive of your campaigns. This is very effective from single member team to a large team as big as of 100 members.

3. Know Your Content :
You create the content on top of your Business Ideas and Business Strategies. At first prototype a generic content as a draft-copy of content for all target Social Platforms of your Social Media Marketing, campaigns or branding. You consider all of the latest trends and latest platforms to strengthen your Social Media Analytics strategies. Pod-casting and broadcasting the short-videos including infographics through Video Platforms like Keek, MixBit, Instagram and Vine is the latest and the most successful trend of Social Media. Create a highly specialized content for Visual Platforms like Pinterest, Flickr, Pheed to reach the premium segments of audience.

4. Leverage The Best Social Media Platforms:
Knowing the right set of Social Platforms is a vital step in gaining an impressive insights of your campaigns or content. You execute a Trial-Run of Social Media Analytics to generate the relevant matrices. It is always a best idea to choose the popular Social Networks like Tumblr,Facebook, Twitter and Google + to yield the best outcomes and ROI. You can find lots of Social Analytics Platforms for these networks to measure the reach, ROI and Social Influence. Follow the basic Thumb Rules! Twitter, Facebook and Google + are for best hybrid-content;Wordpress, Blogger, Quora and Custom blogs sites are good for text-content; Vine, Instagram, MixBit, Pheed and Keek are really good for video content ; Pinterest, Flickr, Google+ and CyPop are best for Visuals or pictures or infographics and SoundCloud and MixCloud are the best platforms for Audio-Content.

5. Leverage The Best Social Media Analytics Platforms:
You can utilize the basic matrices of in-built Analytics Platforms available inside the target Social Platforms. But, to know the depth of insights of your campaign or content published over the target platform, consider the use of third-party Social Analytics Platforms like Small and Google Analytics. Use of Reach.ly for Pinterest, Statigr.am for Instagram, IBM Contents Analytics and Small for crowd-sourced content are good match.Facebook’s New Page Insights gives an interesting information about the people that visit the pages. It gives segmented statistics of PTAT(People Talking About This) as Page Likes, Visits, People Engaged, Pages Tags, Mentions, Page Check-ins and other interactions. But,Google Analytics and Sumall give an unified reports from all connected Social Platforms.

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                                      (SumAll Analytics)
6. Collaborate With Enterprise Social Platforms:
Almost 50 % SME and enterprise have started leveraging Enterprise Social Media in all sphere of Business including Human Resource and R&D. Therefore, you can consider to utilize data and other relevant inputs from Enterprise Social Platforms like Social-Cast and Yammer to get the effective and accurate insights from the Social Analytics Platforms . Most of the platforms allow you to integrate directly into Enterprise Social Platforms whereas in some case you can get the data of Enterprise Social Platforms and Social Analytics Platforms into excel or other DB system to generate the highly customized Reports and Dashboard using standard BI platforms like Pentaho, JasperReport,BIRT and Actuate. Some of BI companies like Actuate and SAP deliver unified Platforms for Social Media Platforms and Enterprise Social Platforms. You consider this kind of Social Media Analytics only if the campaign is really big in terms of money and execution.

7. Keep The Analytics Platforms Updated:
Every new Social Platform and updates to the exiting Social Platforms come with the most vital and critical feature. You can save lots of time and money simply by updating or migrating to the latest platforms. You keep a special provision inside your Social Media Analytics strategy to update platforms as need.

8. Automate Insights Discovery:
You can be more productive and effective by automatizing the generation and delivery mechanism of different statistics of your Social Platforms. Automate the insight generation process as much as possible. Statigr.am, an Analytics for Instagram allows you to automate the generation and delivery of reports for your instagram account. It gives you the insights of you Instgram account as an email-attachment in a regular basis. You leverage the similar feature of other common and best Analytics Platforms like Commun.it and SumAll.

Author: Amrit Chhetri, http://about.me/achhertrib