Category Archives: Business

14 Best Strategies Of Using Social Media In Fashion Business

Fashion is a Business of creativity,ideas and innovations in Lifecare either as refined design- concepts and innovative design-concepts or in the form of things acceptable to human being and their lifestyle. The Business of Fashion is one of the successful Business Models on Social Media Marketing. Social Media Platforms can be leveraged to every aspect of Fashion and Lifestyle businesses. The usages comprise Fashion Crowdsourcing to Client-Servicing in different corners of Fashion and Lifestyle.

  1. Social Media Platforms As Fashion Crowdsourcing Platforms:

    Fashion is a creativity-centric business model and it requires in-depth analysis of interests, people, places and ideas in bringing-up of great services and products of Fashion. These considerations help you to conceptualize, design, produce, promote and sell ideas,services and products on Social Media. To gather the ideas and concepts of designing an innovative fashion concepts, you leverage Social Media as one of the trusted sources of necessary knowledge. You can document these strategies and steps of gathering different ideas,knowledge and concepts of things of Fashion as The Best Practices of your Fashion Business and it is called Knowledge Crowdsourcing.

    There are many Social Network Platforms and Websites dedicated to generic Knowledge Crowdsourcing but popular and common Social Network Platforms are always effective to Fashion Knowledge Crowdsourcing. You utilize the services of Facebook, Twitter, Pinterest and Google Plus as Knowledge Crowdsourcing Platforms of your Fashion Business. The Social Surveys and Social Media Campaigns are two most successful mechanisms of Fashion Knowledge Crowdsourcing.

  2. Use Social Media To Promote Fashion Businesses :

    You always leverage different services of Social Media Marketing to promote and market all sorts of Fashion creativity, ideas, services and products. Marketing of anything using Videos on Social Media is termed as Viral Marketing and it is one of the most successful marketing-channels that you can place into action to market different concepts of Fashion Businesses.

    You utilize services of every category of Social Media Networks including Social Visual Platforms like Pinterest, Flickr, Facebook, Tumblr and Google Plus to promote your Fashion Business. You also use YouTube, Instagram,Vine,Google Plus, Tumblr, Facebook and MixBit to promote Fashion creativity, services, ideas and products.

  3. Blogs As Social Media Marketing Channel:

    Writing up and curation of blogs of creativity, ideas, services and products on Fashion is the latest trend of Social Media Marketing. You can either own your own blogging sites by leveraging the services of blogging-platforms from WordPress, Blogger, Tumblr or others or by registering the suitable blogging-addresses to post great blogs through, and Blog for Social Media Marketing blog is the latest and most successful trend of Social Media Marketing.

    The most popular platforms capable of catering good services to Fashion Blogging are WordPress, Blogger, Tumblr, Weebly and Joomla. As Tumblr has the highest number of younger viewers and readers, it is always great idea to maintain blogs on Tumblr if the creativity, ideas,services and products are X and Y generations centric.

  4. Content Curation As Social Marketing Tool:

    Social Content Curation serves as an effective and the trusted source of content of your Fashion Blogs. You share your curated content either directly from Social Curation Platforms and you refer these content to write own blogs of Fashion creativity,ideas, services and products. There are many Social Content Curation Platforms and some of them are really good for curating the content for your Fashion creativity, ideas, services and products. In my analysis, Flipboard,, Storify, and are The Top 5 Social Curation Platforms.

    Sharing of Social Content directly from Social Content Platforms including, and Flipboard to all common and popular Social Network Sites like Facebook, Twitter, Google Plus, Pheed and Tumblr is an effective way of promoting your Fashion Business. This practice gives progressive chart of number of viewers and readers in an easiest way.

  5. Kick-Start Social Commerce Business Of Fashion:

    The use of Social Commerce is another best practice of leveraging Social Media Platforms to Fashion and Lifestyle Businesses. There are many Social Network Platforms that allows to have e-commerce sites of your Fashion creativity, ideas, services and products. The Social Commerce Platforms are succeeding heavily in the global market. The practice of commissioning services of Social Commerce Platforms in Fashion Businesses is really futuristic and most effective tool to generate a good ROI.

    Some of the best Social Network Platforms to your Social Commerce Business are LimeRoad and eBay. Almost every Social Commerce Platform allows to promote, market and sell different ideas, services and products in an easiest way using Social Media Marketing.

  6. Serving Fashion Updates On Social Media:

    Social Media Networks have already been leveraged to publish and inject regular updates and information of Fashion to the users. One of the common Fashion Blog Trends is maintaining general category of Blogs,Reviews,Viral Videos and intuitive-presentations of generic Fashion Shows, Wearable Fashion Shows, Bikini Shows and other types of Fashion events and seminars. The regular updates and flash-backs of great Fashion Week Events like Mumbai Fashion Week,New York Fashion Week, Milan Fashion Week and similar events in Fashion-Savvy hill stations like Darjeeling, Kalimpong, Kathmandu and Shimla are most impressive way of using Social Media in an ecosystem of Fashion.

    You can commission all common and popular Social Networks Platforms like Facebook, Twitter, Google Plus, Pheed and Tumblr to push updates,comments and reviews of different categories of Fashion Products. FashionTV’s Pages on Facebook, Google Plus, Instagram, Pheed and Tumblr are great examples of Social Network Pages. Those pages give the latest Fashion updates instantly and regularly. The real-time live-streaming of Fashion Shows through Video Streaming Platforms like YouTube, Google Hangout, Vimeo and Ustream is an effective strategy and it yields really good ROI at lower TCO. All Wearable Devices including Microsoft’s newly conceptualized sensor-fitted Woman-Bras will create a booming effects on Social Media Marketing in selling High-Tech Fashion concepts and products.

  7. Cocktails And Food Recipes On Social Media:

    Cocktails and Cocktail Recipes are most trendy recipes of today’s Lifestyle and Fashion. You can count heavily on Social Media Networks to brand, promote and sell great formulae, recipes, services and products of Cocktails, Cocktail Recipes, Mocktails and Mocktails Recipes and other Drink Recipes. Use of Mobile Apps in Cocktail Industry is trending as one of The Top Trends of Mobile Apps since 2013 and will grow further in 2014. It gives an easy and accurate information of Cocktails and Cocktail Recipes. Cocktail Mixology, Cocktail Flow and Bar Tender are top three Mobile Apps for Cocktails lovers.

    In 2012, The US President Mr. Barak Obama contributed few premium Cocktail Recipes categorically through one of his tweets. Those recipes became popular instantly at the global scale and created a sensationalized popularity on Social Media Community. Besides, all great Bar Schools and Cocktail Sommeliers have leveraged Social Video Platforms like YouTube, Instagram and Vine to promote and sell their ideas and services on Social Media.

  8. Fashion Healthcare Services On Social Media:

    Fashion is no more an exclusive and hefty expensive Lifestyle Business. It is expanding as one of the best practices of maintaining good health, globally. It is a great idea to maintain blogs and Social Network Pages dedicated to Fashion Healthcare. There are many Social Networks and websites specialized on Healthcare Services with great potential of giving all valuable and unbeatable medical guidelines and services to mass. Now, it is a part of Social Media Healthcare and which is growing sharply.

    OneHealth and WebMD leverage two great web and mobile applications to Healthcare and lifestyle.You leverage their services in two distinct ways. Firstly, as a source of Social Content Curation and secondly to share posts, reviews and updates related to Healthcare Services. Social Media Platforms has tremendous potential of becoming powerful tools to ChildCare and other MedCare Services in the ecosystem of Healthcare. There are many Social Media Platforms and Mobile Apps which cater the latest and high-tech MedCare Services. BabyCare and WebMD are great Social Platforms in serving everything to healthy growth of your babies under the international standards and guidelines from WHO.

  9. Beauty-Care Services:

    Like in Fashion Healthcare Services, you leverage Social Media Platforms to reach your followers, readers and viewers with blogs, updates and reviews of ideas, services and products of beauty-care. Almost all great national and international beautycare brands have already started leveraging Social Media Platforms in their Beautycare Businesses.

    There are numerous Web and Mobile platforms serving to Beautycare Services, Beauty Tips and Beauty products. The great Social Beautycare Platforms are Pompadour, Pheed and Pinterest. You use Pinterest to improve social presence of your business of Beautycare services. Beautycare is a process-centric service that uses visuals with suitable textual narration to bring great business-impact to viewers and readers. In same way, Social Video Platforms capable of leveraging video-services to beautycare are Instagram,Vine and Google Plus.

  10. Social Media Platforms As Launching Pad:

    The launch of Fashion ideas, services and products on Social Media is an innovative and most successful trends of Fashion. Henceforth, you use all standard Social Network Platforms like Facebook, Twitter, Google Plus, Pheed and Tumblr to announce launches of Fashion ideas, services and products to mass.

    You leverage the services of blogging platforms like WordPress, Blogger and Tumblr to announce and launch new stuffs of Fashion Business to which you have used Social Media Platform as an additional Marketing Tool. FashionTV, Lakeme and Wills LifeStyle are top brands who have utilized Social Media Marketing to the fullest. The use of Social Video Networks as launching-pads for all marketable ideas, services and products of Fashion is the innovative strategy in Social Media and it’ll grow sharply in future.

  11. Fashion Boutiques On Social Media Platforms:

    Bringing a great success to any Fashion Business and Fashion Boutiques is not an easy task, it requires a balanced-execution of all designing, branding and marketing strategies. You always leverage the services of Social Media Platforms to market all stuffs of Fashion like ideas, services and products.

    I personally suggest all Fashion Boutique owner to own his presence in Social Media Networks like Facebook, Twitter, Google Plus, Pheed and Tumblr to boost-up the Fashion Businesses. You think of owing two different Fashion Boutiques with Social Media Platforms – one in Social Commerce Platforms and another one in physical space.

  12. Agri-Fashion On Social Media:

    All agricultural ideas, innovations, services and products are slowly trending as a part of daily Fashion and LifeStyle. Social Media is one of the best Marketing Channels to brand,promote and sell agricultural products like crossed-hybrid cucumber in innovative ways.

    There are limited numbers of personal brands, retailers and companies who are selling green and fresh agricultural products as branded items through Social Media Marketing. So, it is a great idea to have textual and video blogs to sell agricultural innovations, ideas and products of Fashion. All fauna and flowers are great essences of today’s Lifestyle and Fashion. It is a great concept to have social pages and blogs for brands,shops and boutiques who are selling agri-product based Fashion items.

  13. Social Media Platforms For Home Automation:

    Home Automaton is one of The Top 10 Lifestyle Trends of Realty and Interior Designs. It’ll grow and expand across all spheres of residential, official, super and mega malls, public and other types of living-constructions. There are many amazing and great Mobile Apps in an ecosystem of Mobile Apps who allow to control almost every electronic gadgets of home automation and of other areas of LifeStyles. Foursquare, Path and Google Plus are applicable Mobile Apps those have substantial potentials of bringing up great applicability to Home Automation

  14. Special Fashion Services:

    The services of Social Media Platforms have already been leveraged into all aspects of Fashion and LifeStyle Businesses. The Street Fashion Shows and Street Fashion Wears are most common and successful business concepts trending not only in India but also in UK, USA ,China, Russia, Italy and Ukraine. Henceforth, Social Media Marketing has a great potential of leveraging reliable services in branding, marketing and selling things through Street Fashion and it’ll grow globally. There are many markets who are popular in Street Fashion. Sarojini Nagar, Lajpat Nagar and Janpath are top Street Fashion hubs in National Capital City regions of India.

Blogger And Analyst:Amrit Chhetri ,Place:Siliguri,Darjeeling

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10 Essential Steps Of Products Reviews

10 Essential Steps Of Products Reviews:

  1. Know The Products To Review:

    You select the products or brands or services or platforms that you know at best and which are trending in market. Consider the products which have similar functionality and features and it is practically good idea to consider the categories of things which are trending in that product ecosystem and projected to become the top selling things in future. It is always a great idea to consider top ten to fifteen things from similar category as contenders of your review and analysis. Also Read: 10 Essentials Steps Of Requirement Analysis Of Social Media Reports

  2. Create A Feature-Sheet Of Products:

    Create a well-formatted spreadsheet, preferably on Cloud System, to capture all important attributes and features of the products. You consider all important features as the mandatory attributes. It should include device type, manufacturers, brands, products, applicability and compatibility, operating system, memories and communication protocols. Other important parameters for accessories are cameras, speakers, microphones and vital statistics like screen size, display technology, colors, prices and new contenders in same category.

  3. Feel Real Products/Products:

    Without a real presence of products or installations of all platforms finalized as contenders of your process, it is really impractical to draw any conclusion. Henceforth, get the physical products from authorized marketing companies or manufactures, if category of the contenders is electronics goods and have the installations of latest versions, if the contenders are software platforms. The same rule is applicable for other categories too. Once the things made available, start using and reviewing all features and attributes collected at the beginning of the review-process.

  4. Scan Company’s Social Content :

    To gather a detailed information about the things, you go through the updates by an official tweeter-handler and the official blogs of the companies or brands. Social Network Pages of manufacturers and brands on Linkedin, Facebook and Google Plus and Social Reputation Platforms like Xeeme, Kred, Klout and Naymz are other reliable sources of products information. Most of the companies have started levering their own official blog-sites to announce the launch of new products, features updates and to push their products information to mass. Also Read: Social Commerce Is The Future of E-Commerce

  5. Study Pictures Of Products:

    The photos or pictures and infographics are also great source of information about any product under review. You can collect all vital details like look-and-feel, colors, memory, screen sizes and controls layout propositions from these content. Any official or professionally taken picture of things can give really meaning information. Henceforth, study and analysis of these images yield useful details for product review.

  6. Watch & Study Product Videos :

    The Product Video is another reliable and trusted source of product information. It gives you the complete details in few seconds and this information is always in good quality. Most of the electronics brands have official accounts on YouTube to deliver content-rich videos of products,launches ceremonies and other product information. Other Video Platforms you can scan for product details are Instagram,Vine, Google Plus, MixBit and Vimeo. One of the good things about product video is complete coverage of all features and comparative statistics.

  7. Attend All Events:

    You remain updated about all seminars and events related to launch and promotions of products considered. Some great brand like LG, Samsung, Micromax, Microsoft, Oracle and FashionTV have started leveraging Social Media Networks including Facebook, Twitter, WeChat, WhatsApp, Google Plus, Instagram,Vine,Path and YouTube to launch their products. In same context,you can gather really great pieces of information by attending products Seminars and Webinars including national and international events like SXWX, Electronics Consumer Conclave, Wills LifeStyle Week and Milan Fashion Week.

  8. Finalize Top Features To Review:

    Finalize the features which have critical impacts on selling and buying of the product. Price, functionality, post-sales services and brand values are top four attributes that need to be consider in reviewing any category of products. From thousands of features, prepare the list of all important ones including prices,brands, post-sales services, CPU and memories (internal and external) to conclude review process of products you considered. You need to have different feature-list matching the category of the products under review-process.

  9. Prepare Wining Contenders:

    Now, it is time to segregate top three to five products from the contenders that you have considered at initial phase of review process. Using an analytical statistics, finalize top three or five things depending upon the number of contenders. If any update or changes come up, add them to your features list of Winning Contenders. It is good time to write a draft-copy of content of your reviews.

  10. Create Review Content:

    Greater the quality of review-process and content, bigger will be the success, viewerships and impacts of the review. Writing up of content of any review in a comparative way is the latest trend of every product-review. Besides, the comparative statistics, inclusion of other related information like Stock Value,Business Trends, latest Sales Trend and the projected market trends including how other contenders are lined-up to boom in that market segment can decor your content at the best. Also Read: 11 Essential Steps Of Blog Marketing

Analyzed By And Author:Amrit Chhetri ,Place: Bara Mangwa, P.O: Takling, Darjeeling-734312

7 Essential Steps Of Great News Curation

7 Essential Steps Of Great News Curation:

  1. Know Your Requirements:

    In Social News Curation, every good Requirement Analysis is the backbone in acquiring a huge number of visitors. Henceforth, capture the requirements detailed in all aspects. You focus in capturing two sets of requirements and they are Functional Requirements and Technical Requirements. Gather all necessary parameters of requirements of your Social News Curation and document them well in an industry standard formats. It should include detailed specifications of targets Platforms including support for scheduler and customization, social integrations, support for customizations and availability of Apps on Mobile Platforms like Android, Apple iOS, Windows Mobile OS, Tizen and Mozilla Firefox.
    Also Read: 10 Essentials Steps Of Requirement Analysis Of Social Media Reports

  2. Prepare A Draft-Version Of Requirements:

    The News Category and level of details of News are two important attributes of Requirement Analysis of Social News Curation. You select all relevant News categories from list of top categories like Science, Sports, Finance, Business, Stock, Politics, Healthcare, E-Commerce, Education, Logistics, Shipping, Infotainment, Fashion, LifeStyle, Beauty-care, Aeronautics, Global News, Politics, International Relation,Robotics and Journalism. Also,prepare micro-level details of categories, topics and trusted sources of news.

  3. Leverage Best Social News Curation Platforms:

    Every Social News Curation Platform is always best on its own features and most of them leverage a common set of features including the support for integrated sources under a legal business terms and conditions for social sharing, brand promotions. Besides, all great platforms support external sources simply by mentioning their names as Source-Courtesy. The Social News Curation Platforms that you’ll select depend upon the nature and type of, News360 and TweetedTimes are few of The Best News Curation Platforms.

  4. Map News-Content Sources:

    Most of Social News Curation Platforms have business partnerships with all leading News Publications like New York Times, The Guardian, The Forbes, The Time Magazine, The Washingtonpost and The London Times and you can use their News directly on your News Curation. If you have finalized as one of the Platforms to curate your Social News Content, you can curate and curate news directly from all great publishers under the legality of their partnership with To publish auto-updated Social News about any category and topic, you always leverage content-filters at source level.

  5. Gain Visitors Through Social Sharing:

    To earn bigger outreach of Social News Curation, you can leverage News Sharing Platforms which have a maximum number of visitors and viewers. The most common platforms ideal for gaining a maximum number of visitors are Facebook, Twitter, Google Plus, Pheed, Vines and Instagram. Your outreach measurement depends upon two important factors. They are the quality of the news you curated and strategic steps levered to broadcast the News. Henceforth, curate the best quality of news, update content on timely-fashion,leverage all best Social Networks to share news of your Curation and measure every matrix in regular basis.
    Also Read: 11 Essential Steps Of Blog Marketing

  6. Analyze Outreach Of Curated Social News:

    It is important to know and prepare a right-set of parameters to analyze the outreach of Social New Curation. And, there are many great Social Analytics Platforms compatible for measurements of total visitors, expected visitor-counts and counts of activities similar to Like and Retweet of Tweets. By analyzing every sort of activities,you re-strategize the activities and steps of content-filtration and social sharing to improve your Social News Curation in all aspects.
    Also Read: 7 Essentials Categories Of Social Media Tools For Twitter

  7. Re-Map News-Content Sources:

    While analyzing insights of your Social News Curations, you prepare a list of additional sources of news and associated content-filters for re-defining sources of Social News and this strategy helps in gaining greater ROI with lesser TCO. In doing so, consider every minute change that makes huge improvements to your Social News Curation. Once you re-defined the mapping of sources,update the page and preview content generated with updated News Sources.

Analyzed By And Author:Amrit Chhetri ,Place: Bara Mangwa, P.O: Takling, Darjeeling-734312

The Best Social Commerce Sites Of India

The Best Social Commerce Sites Of India

  1. Social Commerce In India:
    Fast growing Social Media has facilitated the success and growth of Social Commerce in Indian market. The Indian Banking, Healthcare ,LifeStyle, Fashion and Online Shopping experience are trending towards Social Experience driven exponential growth of Smartphones users.
    E-Commerce in Indian has grown from a ground-zero to big business in a very short span of time and it has given the enough economical boost to Indian electronic, Digital Publications, Healthcare and Fashion markets. Apart from the E-commerce, the S-commerce which is nothing but the e-commerce supported by and initiated via different services of Social Media Networks, have added a new shopping experience to Indian customer, Electronic, E-Books, Digital Publications and Healthcare have given the enough support towards the growth of Social Commerce in the Eco-System of commerce. After going through few contenders of Social Commerce Players, I valued the following as the true Social Commerce Sites in Indian Market:
  2. The Best Social Commerce Sites Of India :
    1. Groupon:
      is great e-Commerce Site of India and it offers city-wise deals in all major Indian cities. It is an easy way to answer the question ‘What are you going to do today?’ on online shopping .Its daily deals consist of the best restaurants, spas, products, travel, healthcare,beauty and books. You can experience its Social Shopping Orientation at its blog and a unique services over Facebook and Twitter.

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    2. SellMojo:
      is a unique Facebook Commerce Platform, offering persons and brands the opportunity to sell the products giving great Social Shopping experience. It combines the best features of an Online Store Platform with a Social Shopping Experience and helps persons and brands to set up a Facebook Store.You can start your own F-Commerce Site by leveraging the services of SellMojo. It also allows the Social Merchandiser to anchor their blogs aiming to promote products and blog itself.
    3. LimeRoad:
      is India’s one of the most extensive Lifestyle and Social-Commerce Portal for Woman. You can create scrapbooks, share your product-experiences ,discover social shopping and enjoy great Social Shopping Experience. This is a great Online Store for males too to shop something for his girl friends, wife, mothers, sisters and other woman in relations. It also gives special offer during Indian Festival likes Diwali.

      Analysis & Author By: Amrit Chhetri, Copyright(C): Amrit, 2013


Trends of 2013

The trends are nothing but the number of wider adoption of products, services, technology and other innovations. The trends of anything in 2013 will be an exceptional one in excellency, maturity and advancements. Those trends will be the starting point for the new generation of the matured, micro and nano-technology based offerings. In my analytical view, the following will be surfaced as the great Trends Of 2013 :-

1. Top 6 Trends of Smartphones: 
Mobile Wallet aka NFC or Google/Microsoft Wallet:NFC based Electronic Wallet will start dominating the Payment System for E-Commerce . The Google Wallet and Google Checkout from Google, Microsoft Wallet from Microsoft, Square from Square will give the different landscape of the electronic payment system in 2013. My e- Paper on E-Wallet, , brings a latest news and updates on it.

3-D Maps: 3-D Maps available in Apple iOS 6 onwards will add the third dimension on top of the 2-D Map experience for all Apple iPhones, iPads ,iPod Touches and iPad Mini users. The release for the similar support for 3-D Maps is expecting from Google on its Mobile Operating System, Android.

Social Music: Listening, organizing, composing and remixing of Music using the application for music available directly as Social Platform or integrated with Social Media Tools for Mobile will be the greatest trend of Mobile. Integrated Cloud Storage on Mobile or Tablets facilitates the direct access of their music- audios, videos and others files from the Cloud and it gives them hassle free storage capability. Apart from the arrival of some innovative & futuristic music platform, users will have an option of using already available platforms like SoundCloud,YouTube, Vimeo etc. for accessing music using their Mobile or Tablets.
Social Platform Integrated with Apple iTune 11 brings another dimension to Social Music through iOS supported devices. Apple devices users can share their own or music they organized into iTune 11 to the friends, the colleagues, the partners and family members using its integrated Social Media Networks like Facebook, Twitter etc.

Bigger Adoption of Mobile Apps: Mobile Apps will boom as the hot cake in early 2013 for the users of Mobile or Smartphone from all mobiles companies and running on top of all the Mobile Operating Systems. Google Play for Google Android and Apple Store for Apple iOS are two great Mobile Apps Stores. Besides, Blackberry has its own Mobile Apps Store to facilitate its Blackberry users.
Mobile Apps for Healthcare, Social-Commerce, Education, Travel, Social Dating,Voice-Based Apps and Social Music will be the top most categories of Mobile Apps in 2013.

Voice Recognizer based Apps: Adoption of Voice based Mobile Apps offered either by Mobile Manufacturers like Apple(iOS), Google(Android), RIM( BB OS), Samsung(Bada) ,Nokia(Symbian) etc or by independent developers and companies will be in great demand in 2013.
There are already great Mobile App like voice enabled Navigation System available for Android and Apple users. The similar categories of application for Healthcare, Travel, Education ,Social Dating & Music will start bombarding into market by mid 2013.

Ultra-Thin Models or Fold-ability: Slim & Ultra-Thin Models of Mobiles & Smartphones will emerge into market as one of the hot trends in 2013. The price factor may slow-down its wider adoption but it market share can grow steadily starting from mid 2013. 

2. Top 11 Trends of Social Media:
Social TV : Viewing of Social Videos on Social Media Platforms or Social Media TVS like Google TV, Apple TV and Social Platform enabled Smart-TV will trend as the most adopted Social Fashion in 2013. It gives 360 degree freedom to watch Videos Contents or broadcasting from all available TV channels .i.e TV Service Providers & Broadcasters, Social Video Sites like YouTube, Vimeo, Pheed, CyPop etc. and TV Channels Broadcasters on Social Media.

S-Commerce, F-Commerce & T-Commerce : E-commerce using Social Media Networks will bring a different experience among online- shopper in 2013.The S-Commerce through Facebook(F-Commerce) and Twitter(T-Commerce) and through other Social Networks(S-Commence) will show excellency of technology on online- shopping. Facebook Gift started for US users can be expected to go global and its ‘Want’ button helps in converting the Social Experience into Shopping Experience.

Social/Digital Newsletter :Organizing of Social Contents in categorized units will become as key Social Trend in 2013 and it can be termed as ‘Social Newsletters’. They can be created either by organizing the Social Updates, Post and Pages from a Social Site into different categories like ‘BigData & Cloud Newsletter‘, ‘Fashion &Cosmetics Newsletter‘ etc. Recently lunched ‘Feed Page’ from Facebook allows to design similar type of Social Newsletters from the pages you followed and it will be the hot trend in 2013. Facebook users can create Social Newsletters for customized categories using its List to group the post, updates and shares and to generate one Page-Like View.
One path-breaking name on this line is ‘Newsweek’ which will go 100 % digital by 1st Jan, 2013 and it is expected that all of its users will move into Digital Version of publication. Analytically,90% of existing users may go to Social Experience powered by the suitable Mobile Apps. Flipboard & Google Reader also allow to design a great Social Newsletter using the Social Post and RSS feeds.

Social Video Marketing :
Delivering the Sales and Marketing ideas or concepts through short Videos on Social Media will dominate the other type of marketing tools. It is becoming the most successful and hot trend of Social Media in 2013. International Footwear giants like Adidas & Reebok have already adopted this tool.
Almost all software companies who are into Cloud Business have already realized the impact of its Sales and Marketing power. The Social Platform like YouTube, Instagram,Vimeo, Pinterest, etc are gearing up as the global leaders & players to make this trend really successful .

Social Education :
Broadcasting, organizing the educational contents- e-Books, Newsletters, audios and Videos for any educational activities like training, classes, knowledge sharing and Social updates will become the hottest trend in 2013.Classroom20, classmate are two good Social Sites from Social Education.

Social HR/Recruitment :
Besides Professional Networking SiteS like Linkedin etc, other Social Networks like Facebook,Twitter, Google Plus,, etc will be used heavily by Human Resource Workforce for the recruitment of right candidates and it will remain as the hottest trend in 2013. Facebook has rolled out an application for the Social Recruitment or Hiring of right candidates through Facebook and it is being adopted by some of larger corporate and business houses. Great and easy application integrated with Social Media have emerged into market and they will show its real impact and maturity in 2013.

Social Video Calling: Social Calling will be the topmost trend of Social Media in 2013. Mobile Apps like FaceTime from Apple, Video-Calling from Facebook, Skype from Microsoft, WhatApps, Nimbuzz, ooVoo, upcoming version of BBM from RIM(Research In Motion) and recently announched calling app,Hookflash from Linkedin will give the different experience in making person-to- person and group calling using VOIP(Voice Over Internet Protocol). VOIPR is another Mobile Apps which allow to make call using VOIP. Unfortunately, some of the countries may remain out of this trend as VOIP-based calling is not legal on that land. The latest development in social monitoring technology may give the enough room for policy makers to legalize or to remove such restrictions in the future or may be by early 2013!

Social & Video Resume : Owing a beautifully designed Professional Details either on textual form or as Video will be the hottest trend in 2013. World’s largest Professional Network Site Linkedin has already revamped its Profile Page to make it fit into this great professional trend. Linkage of the presentations from Google Docs and Slideshare,, getting blogs into the profile page etc. have been adopted by all professionals to beautify their profiles and its adoption will be the maximum by mid 2013.
The Personal Management Site, Naymz maintains Video Resume to boost the user ranking or score in Social Networking Sites.,   is another great Social Site for maintaining professional summary on Social Site.

Social Publication : The Digital Publication facilitated by Social Media will boom in 2013 and Shutterfly is one of the such player in market. Its calender, cards and photo-portfolio designing apps are awesome.Even just not one year old has already taken a great position in Social Publication and its Social presence can reach will improve drastically by early 2013. Another self-publishing Social Platform is expecting to make a great debut in 2013.

Social Dating : Internet Dating was a fashion among young generations in early 90s in US and mid 90s in other parts of the world. In today’s, Social Dating site gives a meaningful dating room with an intelligent selection of partners filtered out by the Self-Intelligent system behind the scene.Some openly innovative ideas have already been emerged on Social Dating and one of them is the dedicated site for Airport Dating. It is amazingly great for the young generations who want to spend a romantic and quality time at Airports and to add the social experience on Air- Traveling.Yahoo recently acquired Mobile Video-Chat startup, OnTheAir to offer something interesting in this line.

Visual Marketing : The use and the Social impact of Visual Marketing Platforms like PinterestInstagram, upcoming Visual Platform from Facebook , Lockerz, Flickr etc. will grow in 2013 and they will revolutionize the way photos, infographics and others visual contents are used in Sales and Marketing. New entrants of Social Media like CyPopGoMad,Pheed etc. will get the bigger opportunity to debut their innovative functionality

3. Top 6 Trends of Enterprise Software:
Mobile BI & Mobile Dashboard: Accessing BI Reports, Analytics, KPIs and Business Cockpit or Executive Dashboard on Portable Devices like Smartphone,Tablets & iPad will trend across all enterprise and across all level of users in 2013.The steady inclination of Cloud Computing towards Mobile Platforms makes this trend more meaningful and useful. Almost all BI Platforms providers like SAP,Actuate, SAS, Oracle, IBM etc are already ready to support this trend in 2013. The migration of Social Networks users from Desktop to Mobile and Tablets supports this trend of BI and it becomes the great adoption in 2013.

Mobile & Social Marketing: Marketing Campaigns and all other Sales & Marketing activities will make a great shift to focus Smartphones and Tablets users as the potential prospects. The steady growth of Social Commerce supports this trend at greater scale. Facebook’s ‘Want’ button is a great strategy on this line. Facebook has already started smart move on this line and Google AdWords and other Social Marketing will focus on converting Mobile Users and Social Profiles into true prospects and later to the customers.

Social Analytics & Social Dashboard:  The fast growing Social Media and Social Analytics will bring a concept and idea of having separate Business Dashboard for Social Analytics to monitor all Social Media driven business activities in 2013.

3-D Maps and Applications: Use of 3-D Maps in Spatial BI gives the real view of Business Information and it is evident that the fast growing Spatial BI will bring the new trend of having 3-D maps on Business Intelligence Platforms. Similarly, upcoming support from Google for 3-D Maps is strategic support for this trend in 2013. The can be expected all of the upcoming Business Application like ERP, CRM, TMS will come with the support for 3-D Maps.  

Social ERP, ENS & Social CRM : Owing a Social Collaborative Platform in ERP- Enterprise Resource Planning & CRM- Customer Relation Management will be the great trend and it will start communicating collaboratively with Enterprise Social Networks like Facebook, Twitter, Google+.

Cloud Computing : The Cloud Computing is the most recent and greatest technological advancement in Grid Storage and Computation. It will remain the one of the hottest trend across in Enterprise Software. The adoption can be categorized as Cloud Infrastructure-As-A-Service, Platform-As-A-Service, Software-As-A-Service & Private & Public Storage. Across all the enterprise, Could is used mainly to deploy and run the business applications like ERP(Enterprise Resource Planning), CRM(Customer Relation Management), CMS(Call Management System), TMS(Transport Management System).
Adoption of Cloud for BigData Analytics and other form of Data Warehouse will catch a big fire by early 2013 and the trend will continue end of the year. Microsoft, IBM, OpSource, GoGrid, HP and Teradata will remain as the key player of Cloud in 2013.

4. Top 6 Trends of Business Intelligence:
Mobile BI : Accessing BI Reports, Analytics, KPIs and Business Cockpit or Executive Dashboard on Portable Devices like Smartphone,Tablets ,iPod Touches & iPad will trend across all enterprise and among all level of users in 2013.The steady inclination of Cloud Computing towards Mobile Platforms makes this trend more meaningful and useful. Almost all BI Platforms providers like SAP,Actuate, SAS, Oracle, IBM etc are already ready to support this trend of 2013.The migration of Social Networks users from Desktop to Mobile and Tablets supports this trend of BI and it become the greatest adoption in 2013.

Social BI & Spatial BI :  Monitoring of Social Media activities using Social Analytics or Social BI like SocialReport, ViralHeat, TwentyFeet etc will emerged out as the great trend in 2013.It grow further along with the Cloud Computing and BigData. All big enterprises and business houses will start adopting and implementing Spatial BI Platforms like Yellowfin to get the great Business Values Addition from the Social Data gathered through their business activities on Social Media and general Social-Commerce and Social Network specific F-Commerce or T-Commerce.

Smart & Self-Responsive Dashboard :  The existing way of looking into Business Reports, KPIs and Analytics inside the Business Dashboard will change for the more interactive, self-responsive and it may accompanied by with Smart Search in 2013.Owing this capability makes sense when Smartphones and Tablets are used as the human interface towards any BI or Analytics System.

Social Dashboard : The fast growing Social Media and Social Analytics will bring a new idea of having separate Business Dashboard for Social Analytics to monitor all Social Media driven business activities in 2013.

Self-Predictive Analytics : Self-Predictive Analytics only with the Business Data or for Spatial Data or fully integrated with Spatial Data & Social Data will trend as the key trend as one of key trend of Business Intelligence in 2013.The great support for BigData by Cloud and fast growing BigData Analytics also facilitates the arrival of this trend in BI Market by 2013.

Voice Responsive BI & Smart Search BI : To sync with the Mobile BI and emerging out Voice-based or Voice-Enabled Mobile Apps brings gives a birth of new trend on BI and it is nothing but Voice Responsive BI. Although, Smart Search have already been delivered and adopted by enterprise, it will become key trend in 2013.

5. Top 10 Fashion Trends:
Modern Ethnic Gesture :  Fashion reinvents itself with some theme of the past and adding all great trendy styles blossomed by all innovations around it. So, 2013 will bring some of the greatest Fashion Trends based on Cultural values and by adding modern innovations to them.

Modern Rock-N-Roll Style : Rock-N-Roll of early 60 is one the greatest change in human-lifestyle and the similar trends may come with modernized changes in design and fitness.

Formal Funky Hair-cuts : Almost every electronic devices are trending towards the slim and trim Fashions. The same can be expected in Personal Fashions too. Formal Funny with neat cut at back and sides makes the man or woman trendy with modern gesture electronically powered with Smartphones, Tablets, iPods and Smart Glasses.  

Bright Skin-Fit Shoes & other Footwear : Just like neat funky hair cut, well fitted footwear will trend across all national and internal brands. The same trends can be expected from all international designers by early 2013.

Loose Low-Waist Jeans & Formals : Fashion moves along with comfort-ability in wearing the things on daily or in professional life. Low-Waist jeans always gives freedom in body movements and adds an additional  comfort- ability. The similar trends can be expected in Formal, Designer and other branded Casuals in 2013.

Wearable Devices : The commercial production of clothes, glasses  & other wearable devices with electronic devices useful in daily life like Smart-phones etc will trend in market by end of 2013.

Big-Rimed & Bright Sunglasses : Big-Rimmed sunglasses are already in trend and it will remain the same throughout 2013.

Designer Tablets/Smartphones, Watches & Ultrabook : A richness of trend and style comes through the Smartphones and Tablets designed by Designers with some great theme value. Mobile market may get boom with affordable Designer Smartphones and Tablets to give the bigger designer-experience to mass.

Mild Floral & Bio-Excreted Perfumes : Perfumes are manufactured using either organic ingredients or using natural flowers as the source of fragrance. As majority of people using expensive and branded perfumes are educating themselves for the value of Disease Free Health.The perfumes and body fragrance based on natural excreta from the flowers and other valuable plants & herbals will trend in market in 2013.

Fine-Lined Kajal, eyeshadow & Feminine Lipsticks : Eyes are the center of presenting the femininity and beauty to the external world and beautify the same with Kajal is old and traditional fashion. It will trend among national and international fashion industry and models.

6. Top 10 Technology Trends:
Home Automation : Not only the young generation but the older generation also has started loving the way  technology has changed the life to easiness. Owning a Centralized Automation Control System accessible over the handheld devices will trend in 2013.

This automation of Control System includes in-house and external security infrastructures, integrated entertainment system, well connected air cooling, the electronic devices in kitchens ,security system of car & Laptops & Ultrabooks. All of them can be installed and configured to create Centralized Automation System controllable from a single device. The default Remote Controls,Smartphones & Tablets are the most desirable devices for this work.

4G/3G On Smartphones & Tablets: Desktop based Personal and Business Computing are trending towards Mobile Computing followed by Ultra-Book Computing.To sync with the fast growing world, all Mobile Computing is in need of high speed internet services & connectivity like 4G or 4G LTE or 3G Internet connectivity apart from Wi-Fi based internet access on and around Wi-Fi zones.So, the current trend of accessing Internet on Mobile using 3G or 4G will boom in 2013.

Smart Glasses or Intelligent Classes : Personal and Industrial usages of Smart Glasses like Google Glasses will start trending into market and its adoption will go up sharply.Apart from Google another Switzerland based company has already debut the similar kind of Smart Glasses for the business and commercial use. Its adoption can be highest in area where the display of centralized information is necessary and such areas are High-Precision Medical Operations,Navigating System for Flying Objects,guiding of remote missions like Pathfinder.

Mobile Wallet or NFC -Payment System : NFC based Electronic Wallet will start dominating the Payment System for E-Commerce. The Google Wallet and Google Checkout from Google, Microsoft Wallet from Microsoft, Square from Square will give the different landscape of the electronic payment system in 2013.

Bio-Metric Banking : Banking Security System designed using the biometric identification principles will trend globally and can become the must trusted security system for all sort of banking and online transactions.Some Banks have introduced an innovative Cards loaded with Biometric information and Display Screen to make it more secure.
It uses the biometric and demographic information of a customer or person stored in a centralized database to validate the user credential or validity of users where ever necessary.And, authorization of services will be based on the result of first-step authentication.Steadily booming E-Wallet( Google Wallet, Microsoft Waller and Square Wallet)’s authentication mechanism may move towards the biometric mechanism by late 2013.

3-D Printing : This simple but technologically most advanced device brings a new revolution in printing of the solid 3D objects using polymers and other materials that gains a solid state after its fluid state.It will trend as the greatest device for creating 3-D prototypes,3-D Designs, 3-D Modeling and production of different parts of the mechanical or non-mechanical devices.Big players of Aeronautical Industry like GE has already placed 3-D printing to manufacture the different parts of its planes.

Flying Cars : Flying Cars are highly innovative and technologically most advanced concepts and it may start booming in market by late or mid 2013.The prototypes were demonstrated by US based company in early months of 2012 and its commercial version can be expected hit the market will with big bang!

Hybrid Cars & Engines : The demand of Luxury cars powered by Hybrid engines will grown in 2013 and effectively its price may fall down to give the most desirable categories of cars by late 2013. Alternative fuels like Bio-Fuel, Rechargeable Battery and Hydrogen-Oxygen based engines will come into market with Hybrid engines.

BigData & Cloud Computing :  BigData is already trending globally and the same will trend throughout 2013 to reach its estimated market size of USD 19.5 billion by 2015.Similarly,the Cloud Computing is the most recent and greatest technological advancement in Grid Storage and Computation.It will remain one of the hottest trend of the most desirable Computing Platforms among all enterprises and software development companies.The adoption can be categorized as Cloud SAAS, Cloud Infrastructure-As-A-Service, Platform-As-A-Service, Software-As-A-Service & Private & Public Storage. Across all the enterprises, Cloud Computing is used primarily to deploy and run the business applications like ERP(Enterprise Resource Planning), CRM(Customer Relation Management), CMS(Call Management System), TMS(Transport Management System). Adoption of Cloud for BigData Analytics and other types of Data Warehouse will catch a big fire by early 2013. Microsoft, IBM,OpSource, GoGrid, HP and Teradata will remain as the key players of Cloud in 2013.

OLED-Display Technology :
OLED has been considered for commercialization since last 5 years but it failed in critical areas on previous attempts. Recently, some of the electronics giants have manufactured the innovative display devices using this technology and it will remain one of the hottest display technology in 2013. The latest commercial production of OLED TV by LG is the greatest milestone to the success of this technology.

7. Top 5 Cloud Computing Trends:
Cloud is a great computing innovation and it has been adopted across all areas where online computing adds extra advantages. Some of my predictions for the trends of Cloud Computing and Cloud Storage are:-

Entertainment On Cloud:
The adoption of Cloud Computing and Cloud Storage for infotainment and multimedia broadcasting will grow from the very beginning of 2013 and it will remain one of top most trend of Cloud Computing in 2013. This will drive the use of Cloud for entertainment at great scale.
Healthcare on Cloud:
Cloud Security:
Green Cloud: 
Analytics And Business App On Cloud:

Author: Amrit Chhetri,