Category Archives: Business Analysis

10 Essential Steps Of Products Reviews

10 Essential Steps Of Products Reviews:

  1. Know The Products To Review:

    You select the products or brands or services or platforms that you know at best and which are trending in market. Consider the products which have similar functionality and features and it is practically good idea to consider the categories of things which are trending in that product ecosystem and projected to become the top selling things in future. It is always a great idea to consider top ten to fifteen things from similar category as contenders of your review and analysis. Also Read: 10 Essentials Steps Of Requirement Analysis Of Social Media Reports

  2. Create A Feature-Sheet Of Products:

    Create a well-formatted spreadsheet, preferably on Cloud System, to capture all important attributes and features of the products. You consider all important features as the mandatory attributes. It should include device type, manufacturers, brands, products, applicability and compatibility, operating system, memories and communication protocols. Other important parameters for accessories are cameras, speakers, microphones and vital statistics like screen size, display technology, colors, prices and new contenders in same category.

  3. Feel Real Products/Products:

    Without a real presence of products or installations of all platforms finalized as contenders of your process, it is really impractical to draw any conclusion. Henceforth, get the physical products from authorized marketing companies or manufactures, if category of the contenders is electronics goods and have the installations of latest versions, if the contenders are software platforms. The same rule is applicable for other categories too. Once the things made available, start using and reviewing all features and attributes collected at the beginning of the review-process.

  4. Scan Company’s Social Content :

    To gather a detailed information about the things, you go through the updates by an official tweeter-handler and the official blogs of the companies or brands. Social Network Pages of manufacturers and brands on Linkedin, Facebook and Google Plus and Social Reputation Platforms like Xeeme, Kred, Klout and Naymz are other reliable sources of products information. Most of the companies have started levering their own official blog-sites to announce the launch of new products, features updates and to push their products information to mass. Also Read: Social Commerce Is The Future of E-Commerce

  5. Study Pictures Of Products:

    The photos or pictures and infographics are also great source of information about any product under review. You can collect all vital details like look-and-feel, colors, memory, screen sizes and controls layout propositions from these content. Any official or professionally taken picture of things can give really meaning information. Henceforth, study and analysis of these images yield useful details for product review.

  6. Watch & Study Product Videos :

    The Product Video is another reliable and trusted source of product information. It gives you the complete details in few seconds and this information is always in good quality. Most of the electronics brands have official accounts on YouTube to deliver content-rich videos of products,launches ceremonies and other product information. Other Video Platforms you can scan for product details are Instagram,Vine, Google Plus, MixBit and Vimeo. One of the good things about product video is complete coverage of all features and comparative statistics.

  7. Attend All Events:

    You remain updated about all seminars and events related to launch and promotions of products considered. Some great brand like LG, Samsung, Micromax, Microsoft, Oracle and FashionTV have started leveraging Social Media Networks including Facebook, Twitter, WeChat, WhatsApp, Google Plus, Instagram,Vine,Path and YouTube to launch their products. In same context,you can gather really great pieces of information by attending products Seminars and Webinars including national and international events like SXWX, Electronics Consumer Conclave, Wills LifeStyle Week and Milan Fashion Week.

  8. Finalize Top Features To Review:

    Finalize the features which have critical impacts on selling and buying of the product. Price, functionality, post-sales services and brand values are top four attributes that need to be consider in reviewing any category of products. From thousands of features, prepare the list of all important ones including prices,brands, post-sales services, CPU and memories (internal and external) to conclude review process of products you considered. You need to have different feature-list matching the category of the products under review-process.

  9. Prepare Wining Contenders:

    Now, it is time to segregate top three to five products from the contenders that you have considered at initial phase of review process. Using an analytical statistics, finalize top three or five things depending upon the number of contenders. If any update or changes come up, add them to your features list of Winning Contenders. It is good time to write a draft-copy of content of your reviews.

  10. Create Review Content:

    Greater the quality of review-process and content, bigger will be the success, viewerships and impacts of the review. Writing up of content of any review in a comparative way is the latest trend of every product-review. Besides, the comparative statistics, inclusion of other related information like Stock Value,Business Trends, latest Sales Trend and the projected market trends including how other contenders are lined-up to boom in that market segment can decor your content at the best. Also Read: 11 Essential Steps Of Blog Marketing

Analyzed By And Author:Amrit Chhetri ,Place: Bara Mangwa, P.O: Takling, Darjeeling-734312

16 Essential Steps Of Best Social Media Marketing Strategies

To surface gigantic achievements out of Social Media Marketing, you leverage the strategies and steps analyzed below:

  1. Know Your Product Or Service Well:

    The complete details of Things that you sell is an important attribute of Social Media Marketing and it yields really great result by considering it into your Social Media Strategies. Even in 6Ps Rules Of Marketing, product always takes the highest position followed by people. You plan of running a Marketing Campaign and utilizing the available inputs from all associated heads to get complete idea of products to be engaged in future. The selling trends, key selling features, target customer segments and geographical regions, socio-economic positions of customer, customer behaviors in the zones, average societal-strata of customers, Market Exit Reasons of other competitors, comparative view of products from other competitors in present and future, availability and types of logistics, government rules and policies are key attributes of today’s Social Media Marketing.
    You can leverage Competitive Intelligence and Customer Intelligence to know the information in more detail. Besides, they are valid for selling the services too, including engineering, construction, human resources, private security and police services, transportation, railway, healthcare and aviations through Social Media Marketing.
    Also Read: 10 Essentials Steps Of Requirement Analysis Of Social Media Reports

  2. Business Analysis Of Expectations:

    Just like product knowledge, knowing the expectations of your Social Media Marketing from all aspects is a vital step in gaining a greater success from Social Media Marketing. Prepare a list of all expectations and outcomes as a document and include the target sales figures, projected sales figures, actual sales figures in the last selling periods(WOW,FOF, MOM, QOQ and YOY) and targets sales figures of other marketing channels like brand-shops, retailing and franchised shops. These information are important due to differences in sales figures of same product or services or other things from different sales channels.

  3. Analysis of Business Issues:

    To formulate world class Social Media Strategies, it is very important to know all possible hurdles, problems and issues that may occur inside Social Media Marketing and Sales. You prepare a list of all possible hurdles, issues and problems as a document including important information like seasonal selling patterns, socio-political stability and reasons of reduction of customers like floods and shifting of residential colonies.
    If the strategies are meant for selling of premium electronic devices of category of Head Mounted Display like Telepathy One or Google Glass, the availability of better devices in comparatively lower prices from other competitors is the biggest threat in achieving the bigger sales through Social Media Marketing. You can create the counter-strategies against these problems. Offering the same product bundled with another relevant service or product like 4G Connectivity or Baby Earphone or subscriptions of Digital Publication from leading publishers including Times Of India, NYT, The Washingtonpost, Time Magazine, The Guardian, Teen Vogue and The Forbes.

  4. Consider All Latest Trends:

    To design the best, updated and next generation quality of Social Media Strategies, you can consider all the latest and futuristic trends of the product, industry and Social Media Marketing into your Social Media Strategies. To capture the present trends of the product, conduct a knowledge crowdsourcing, consider all vital points of Case Studies from leading Market Research Firms like Gartner and KPMG and independent Business Analysts like Amrit Chhetri and Carol Stephen and leverage outcome of Competitive Intelligence and Customer Intelligence, if they are available in your organization.
    Also Read: Social Commerce Is The Future Of E-Commerce

  5. Outline The Social Media Strategies::

    Now, it is time to outline strategies for your Social Media Marketing. Amalgamate all inputs from Business Plan, Product Knowledge, hurdle and other inputs relevant to Social Media Marketing. Divide overall strategies into two parts-core Social Media Marketing Strategies and Execution Strategies. The importance of Social Media Marketing in Digital Marketing is really important point of your strategies and include outcome of different Social Media Marketing campaigns can be part your strategies. In executing these strategies, you can include plan and details from different types of documented needed. Detailed Analysis of Social Media Marketing Platforms, content types, categories and the names of different campaigns, analysis of different marketing activities. Keep options open for leveraging all sales channels utilizing Social Commerce, F/T Commerce, Mobile Commerce and Blog Commerce to market your product or service.

  6. Prepare An Army Of Social Media Professionals:

    Through Social Media Marketing looks essay from outside, it is not that simple to get best selling success of any service or product. You evaluate skills-sets of all available social Media Professionals and plan for Corporate Training to train them to its best within a limited period of time. If you have hired new resources, consult your Social Media Strategist and Solution Architect or Software Architect or System Architect to know right-set of requirements to hire new resources to run and analyze the Social Media marketing.If size of the team is greater than five, it is great idea to have a specialized Social Media Consultant or Social Media Analyst who can provide techno-functional inputs including insights of Business in future.

  7. Write Core Content Of Social Media Marketing:

    Analyze and outline the scope of the marketing content, resource allocation, copyright, ways of content curation and scope of granulating the content further into platform specific style. Your outlines must be very generic in nature with all important headings and sub-headings of the content in summarized manner.
    Also Read: 11 Essential Steps Of Blog Marketing

  8. Engage With The Process Of Social Content Curation:

    Social Content Curation is The Hottest and Latest Trend of Social Media Marketing and Social Republication. There are many great Social Content Curation Platforms that curate and generate an appropriate content ideal for your service or product in the most economical and the best possible way.

  9. Automate Social Content Curation With BigData:

    You can automate the process and steps of curating great and precise social content by levering BigData Predictive Analytics. BigData Predictive Analytics with necessary customization can produce suitable Social Content related to your Social Media Campaigns and Strategies. The content generated by this procedure can be utilize to generate and distribute Social Newsletter, News Publication and Audio News automatically.

  10. Prepare Channel Specific Content:

    Initiate the interaction with in-house or outsourced Sales, Marketing and Advertisement Team to get a ready-to-use and highly individualized content for Social Media Marketing. If you strategize to market using Video Broadcasting channels like YouTube, Vine, Instagram and MixBit, use videos created by other units and teams. Otherwise, create a short and institutive video with sensationalized marketing-effect on Social Media. To get a maximum outcome on Visual Platforms like Pinterest, Flickr and Facebook,prepare content that looks like a slide of powerpoint presentation with content in bold letters.

  11. Leverage Suitable Social Media Marketing Platforms:

    There are many Social Media Platforms in BI ecosystem and their top categories are Video Social Marketing Platforms, Audio Social Marketing Platforms, Short Video Platforms, Presentation Platforms, News Publication Platforms( Paper.li, Fllpboard and News360 ) and Blogging Platform( Twitter, Tumblr and WordPress). Leverage best one from each category is the latest trend of Social Media Marketing.

  12. Document Steps And Social Media Strategies:

    Create a well-detailed document of strategies and steps related to selling of things through Social Media Marketing. It must include the names of product-wise campaigns, targeted Social Media Platforms, beginning and ending dates, expected outcome and all other related details. In same fashion, either use Social Media compatible CRM to control your Social Media Campaigns or create separate spreadsheet with all necessary details. If those platforms are viable under company’s policy, create a well-structured spreadsheet using MS Excel or OpenOffice Calc or spreadsheet editor of iWork.

  13. Run Your Content Under Social Media Strategies:

    Once all documents on executing the marketing strategies,steps and methods and CRM Platforms or spreadsheet get ready, you initiate process of Social Media Marketing campaigns. You can assign this responsibility of running campaigns to an army of Business Executives, if it is really larger in scale. Otherwise, give it to the executive who is taking care of other Social Media responsibilities.

  14. Deploy Social Media Analytics:

    What platforms you’ll leverage for Social Media Analysis depend upon types of Social Media Platforms you leveraged to market the product or service on Social Media using all content curated. Know one best one from different sets of Social Media Analytics. SumAll, Google Analytics and HootSuite are three best Social Media Platforms.
    You can leverage other type of Social Media Analytics Platforms to get auxiliary inputs like perfect time of running campaigns, tentative numbers of potential customers and reach of each hash-tag to make Social Media Analytics more effective and meaningful.

  15. Reshape Your Strategies With Social Media Analytics:

    Without analyzing different categories of activities of Social Media Marketing, it almost impossible to gain expected results from the Social Media Marketing. Utilize the insights of Social Media Analytics to re-shape the strategies by removing all critical mistakes of your strategies and execution steps.

  16. Re-Execute Your Campaigns And Strategies:

    Once you run all strategies and campaigns using Social Media Networks, you can utilize the insights and outcome of Social Media Analytics to re-shape campaigns executed earlier to generate greater social reach and outcome without wasting time, efforts and resources.

    Analyzed By And Author:Amrit Chhetri
    Place: Bara Mangwa, P.O: Takling, Darjeeling-734312

11 Essentials Steps Of Designing Great Social Media Reports

  1. Create A Detailed Project Plan:

    Create a simple but great Project Plan of your Social Media Analytics Solution with granulation at report level. You try to include details of Finance, Resources, Tentative and  Actual Time-Line, Disaster Management Measure, Availability and Hiring of Resources, Development Plan, Testing Plan, UWT(User Walk Through), Interactive User Manuals and Production-Move inside the Project Plan. It is really good idea to write a detailed Testing Plan at he beginning itself for better utilization of resources and time. In most of the organizations and enterprises, this task is performed by a designated Project Manager considering inputs from a Software Architect or System Architect or Solution Architect.
    Also Read: 10 Essentials Steps Of Requirement Analysis Of Social Media Reports

  2. Know Your Requirements Well:

    Better the understanding of requirements, greater the outcome of Social Media Analytics Solution. You gather the requirements in detail as much as possible. To accomplish this task, you interact with executives, analysts and users of all responsibilities who are associated with the Social Media Solution and Social Media Reports. In 2014 and beyond that, all Social Media Analysts and Business Users will leverage Social Media Dashboard extensively in Social Media Marketing and formulation of marketing strategies. Henceforth, in technical side also, collect the necessary information in all aspects including an accessibility of the Reports and Dashboard on Smartphones and Mobiles.
    Also Read: 8 Essential Strategies Of Social Media Analytics

  3. Write The Requirements Analysis Well:

    Use an appropriate set of documents to write different types of information. Write all of the requirements delivered verbally, other means and Use Cases inside FDS in details. Prepare SRS( Software Requirement Specifications)  documents to put all technical-major details including Software Design Architecture and Software Platforms. The details of designing of  reports at report level can go inside individual DDS(Detailed Design Specification).Testing Plan can be a part of SRS. Prepare User Manuals in an interactive and intuitive fashion and give them to all users,executives and analysts at end of an event or UWT scheduled for LIVE or production-move.

  4. Use Best Analytics Platforms/Tools:

    You leverage best Social Analytics Platforms that can cater solution of your requirements in a best possible way. Depending upon the allocated budget, you can make a wiser decision of using either Free, Open Source Or Proprietary Platforms/Tool to support your conceptualization of Social Media Solution. If you have created ETL process to gather the data from all of your Social Media Activities, you can leverage new or existing and standard BI/Analytics Platforms in the way other enterprise reports are catered. This is suitable only is the requirements are of enterprise type.
    Also Read: 7 Essentials Categories Of Social Media Tools

  5. Divide Requirements At Report-Level:

    Sometimes, the Analytics solution covering entire-set of requirements can’t be leveraged through the default-reports available even in the best Social Analytics Platforms like SumAll, Google Analytics, ViralHeat and TweentyFeet. In this scenario, the whole requirements can be segregated at report level making them suitable for customized reports and individualized Dashboard KPIs. Prepare individualized FDSs and DDSs as a part of Best Practices to get the best utilization of requirement understanding, resources and time and to get the best report.

  6. Use Customizable Social Analytics Platforms/Tools:

    If default reports are not enough to cater a solution of your requirements, to support customized reports, use the platforms which is standard, extensible, supportable to API and best in ROI generation. Mobile BI, Social Analytics Dashboard, Scheduling, Social Integration, Web 2.0 Integration and Exports are key deciding features for every great Social Media Analytics Platform. Google Analytics, SumAll and HootSuite are best in this category.

  7. Create Prototype Of The Solution:

    Presenting the Prototype of your solution to CXO( CMO, CTO, CSO,CFO and CEO), Solution Architect or System Architect or Software Architect, Social Media Analysts,Business Analysts,Power Users and End-Users makes the solution less error-prone. As part of this practice, utilize all points gathered inside FDS, DDS and SRS to design either HTML-based Prototype or actually working Prototype deciding based up on the suggestions from Solution Architect or System Architect or Software or yourself if you are heading the team of solution design. In designing an actually working Prototype, leverage the power and features the platform that will be deployed in the production environment.
    Also Read: 10 Best Practices Of BI Implementation

  8. Test Reports On Stage/Test Environment Or With Test Users:

    Before taking your reports or Social Analytics Solution to users, analysts and functional heads for real-time usage, schedule activities to test all reports in Test/Staging environment ,if it is on-premise installation or Cloud-PASS installation. Otherwise, use your test users to test all reports and Dashboard. Incorporate all suggestions and Change Requests gathered during the initial testing and plan for next UWT.

  9. Schedule A Post-Testing UWT:

    Every good BI Solution is the outcome of an iterative Testings and same is always true for Social Media Analytics too. Henceforth, plan for an event or UWT with Coffee to present the solution to all users, Business Analytics, Social Media Analytics and Social Media Strategist and collect all relevant suggestions and Change Requests during that event. You can make this event more interesting by presenting the solution as Video or PPT. Review and finalize all suggestions and changes that mandatory necessary for the production-move.

  10. Conduct Mega Take-LIVE Event:

    Higher the user-awareness and user-adoption bigger the overall ROI of Social Media Analytics Solution. Once all of the Change Requests are incorporated, conduct an event or UWT to take the Analytics Solution LIVE to all users including Business Analysts, Social Media Analysts and other functional and technical heads. You update the Video or PPT prepared on Post-Tetsing UWT covering all of the navigational information starting from the logins to steps necessary for an analysis of reports and present them to users before Coffee Or Cocktail Moment! End the event with an official distribution of the interactive and intuitive User Manuals.

  11. Analyze Outcome Of The Reports On Regular Basis:

    Prepare a detailed document with all steps and strategies towards how you and associated Social Media Analysts will analyze and use the outcome of the reports, KPIs and Social Media Dashboard. Prepare the Analysis Plan flexible enough to cope all growth and changes in future and incorporate all of the strategic steps and measures necessary to handle the business critical situations.
    Analyzed By And Author: Amrit Chhetri, Twitter: http://twitter.com/AmritChhetriB
    Place: Bara Mangwa, P.O: Takling, Darjeeling-734312

10 Essentials Steps Of Requirement Analysis Of Social Media Reports

  1. Prepare Plan Of Requirement Analysis:
    Create a simple but great Project Plan dedicated to Requirement Analysis of your Social Media Reports and Social Media Dashboard in details. Include a complete schedule of constant communications with CXO( CMO, CTO, CSO,CFO and CEO), Solution Architect or System Architect, Social Media Analysts,Business Analysts,Power Users and End-Users through all possible communication channels. It is great idea to prepare a detailed plan of writing up of all necessary documents in the Project Plan. In most of the organizations and enterprises, this task is performed by a designated Project Manager.
  2. Outline Whole Requirements:
    At the beginning of Requirement Analysis, prepare an outline of requirements of Social Media Reports and Social Media Dashboard through short interaction with your System Architect or Solution Architect or Software architect, Business Analysts or Social Media Analyst, CTO or CIO, CEO and Functional Heads using all possible communication channels- Audio and Video Conferences, Enterprise Social Media, Emails, Phone And VOIP Calls and Voice Commands of HMD like Google Glass. The outcome of this analysis can be used as inputs to write report-design documents- FDS(Functional Design Specifications),DDS(Detailed Design Specifications), SRS( Software Requirement Specifications) and Test Cases. You outline the requirements of Technical Business Analysts, Business Analysts,Business Users and Functional Heads. In 2014 and beyond that, all Business Executives associated with Social Media Marketing will leverage Social Media Analytics and Social Media Dashboard in executing and formulation of Social Media Marketing Strategies. In technical side also, collect the necessary information in all aspects including an accessibility of the Reports and Dashboard on Smartphones and Mobiles.
  3. Create Use-Case Of The Requirements:
    To start the process of documentation of requirements, you create Use Cases of requirements considering all inputs finalized from the initial interactions and meetings with all associated executive including CEO. In creating the standard documents, you can use Software Design Architect Software like Visio and IBM Rational Architect. It is a great idea to have Activity Diagrams, Interactions Diagrams and Deployment Diagrams in your SRS and DDS. At end of this process, create SRS(Software Requirement Specifications) to capture the technical
    details including software architecture of your Social Media Solution.
  4. Interact With Business Users-Granulate Requirement Analysis:
    In this phase of Requirement Analysis, plan and schedule meetings and interactions with the groups of Business Users and End Users from different functional areas to gather the requirements in detail. As your requirements goes on more granularity, constantly keep on updating FDS,DDS, SRS and other relevant documents. You can leverage enterprise Email-Facilities, Phone and VOIP Calls, Enterprise Social Media Networks, Social Networks, Audio and Video Conferences and physical meetings to interact with all associated business users.
  5. Interactions With Functional Heads -Granulate Requirement Analysis:
    To conclude Requirement Analysis process, initiate interactions using enterprise Email-Facilities, Phone and VOIP Calls, Enterprise Social Media Networks, Social Networks, Audio and Video Conferences and physical meetings with the functional heads from different business departments including Finance. As your requirements goes on granularity, keep on updating DDS based on the suggestions and inputs from the functional heads. Approval of all documents by the responsible functional and technical heads and CEO can be considered as one of The Best Practices Of Designing Social Media Reports but it is not a mandatory step. Now, plan and schedule time and allocate necessary resources to design Prototype of the solution.
  6. Create Prototype Of The Solution:
    Presenting the Prototype of your solution to CXO( CMO, CTO, CSO,CFO and CEO),Solution Architect or System Architect or Software Architect, Social Media Analysts,Business Analysts,Power Users and End-Users makes the solution less error-prone.As part of this practice, utilize all points gathered inside FDS, DDS and SRS to design either HTML-based Prototype or actually working Prototype deciding based up on the suggestions from Solution Architect or System Architect or Software or yourself if you are heading the team of solution design. In designing an actually working Prototype, leverage the power and features the platform that will be deployed in the production environment.
  7. Present Your Prototype To Business Users:
    Plan and schedule an event or UWT with Coffee and Cookies Moment to present the Prototype along with all relevant documents of your Social Media Solution. It is the latest trend to present all of the requirements as an interactive Video illustrated with voice message wherever needed. During the event, collect all suggestions and Change Requests from executives of all capacities and responsibilities associated with the solution. You can schedule the ending of the event or UWT with distribution of an interactive and intuitive User Manual to CXO( CMO, CTO, CSO,CFO and CEO), Solution Architect or System Architect or Software Architect, Social Media Analysts, Business Analysts,Power Users and End-Users. Request all of them to provide feedback and suggestion for the User Manual through all possible communication channels.
  8. Update Prototype And Documents:
    Now it is time to update FDS, DDS, SRS and prototype of your solution. To executive this task, finalize all updates and suggestions collected on UWT which are necessary go inside design documents. At beginning of DDS, put the requirements summarized from FDS, update DDS and SRS with the screen-shots taken from Solution Prototype and other relevant sources, associate the additional documents and URLs inside the main documents for further references in reading the DDS during report development.
  9. Handover Prototype And Docs To Development Team:
    Take the necessary approvals before sending the documents for final approval by Business Heads and further by CTO and CEO, if it is suits in your organization hierarchy. Once approved by all necessary business and functional heads, given them to the development team in an event. Hurray!Requirement Analysis of your Social Media Reports is over!
  10. Update Documents As Changes Come-Up:
    Responsible Project Manager along with designated AMs(Assistant Managers) and Team Leaders can initiate the process of designing of reports and KPIs utilizing the inputs from Project Plan and all other necessary documents including SRS. It is always evident for noticing some of mirror updates and changes during the development phase and you constantly update them to respective documents in detail.

    Analyzed By And Author: Amrit Chhetri, Twitter: http://twitter.com/AmritChhetriB
    Place: Darjeeling-734312

Popular Mobile Apps For All

  1. Evernote :
    Evernote is a multi-purpose Digital Note Organizer and its latest update allows to digitize the regular notes as pictures. It can be used in varieties of needs including organization of old books to create a digitized Library, creation of Video Libraries of your favorite DVD, CD and BluRays and arrangement of your favorite recipes and places. You can also sync blogs, articles, pictures and videos you loved across different Social Platforms like Instagram, Vine, Pocket,Digg Reader and Feedly as your Social Content Curation. The GenX students can utilize it to organize their reading materials,routines and other resources in one place. In the same way, academicians and educationists can use it as the Digital Record Book of their teaching materials, schedules and records of progress and their achievements of students.

  2. Twitter :
    Twitter is the most common, easiest and popular micro-blogging site. It’s users range from students to academician, developers to CEO, politicians to national presidents, artist to architects, bloggers, business-man and almost all. It allows to express your ideas within 140 characters including URL of photo or picture attached. The latest update gives you the notifications of the activities by your followers and friends on Twitter as DM.

  3. Facebook:
    Facebook is the simplest and most common Social Network site with the highest number of users and it allows to interact with friends, beloved ones and family members in the easiest way. Facebook has been adopted by Business Brands to use it as the Social Marketing Tool. It also allows you to have two distinctly personalized sites -User-Profiles and Pages for persons, brands, products and institutions. You can beautify your User Profiles by synchronizing your photo updates from Flickr, Music you loved on 8Tracks, Soundcloud and CloudMix, the place you visited and loved on TripAdvisor. You can also sync blogs on blogging platforms like Tumblr, Typepad, WordPress and Blogger.

  4. Instagram :
    Instagram is the most easiest and simple photos and short-videos sharing application and now it is owned by Facebook. It also allows to share your great moments as photos and short videos. You can sync it with almost all Social Networks including Facebook. According to the latest studies, young group of Gen Xers are preferably using Tumblr, Vine and Instagram over other Social Networks including Facebook and Twitter.

  5. Vine : 
    Vine is the latest photo and six seconds video sharing platform and it is the largest competitor of Instagram and upcoming Keep and Mixbit. It allows to share Photos and short videos across different Social Networks and can be manage it from Social Management Tools like HootSuite, ViralHeat, UberSocial, IFTTT and the paid version of Buffer.

  6. Google Plus:
    Google Plus is the newest and the fast growing Social Networking site for personal and brand .It also facilitates you to create Profile Page as well as Community Page for various interest and communities. It’s Google Hangout leverages a great service to live-stream the video conferences or video calls.

  7. Google Earth:
    Google Earth is the geo-search services from Google and allows to search places, public establishments, roads, rivers, mountains in a very intuitive way. It gives two views- Terrain and Geographical and allows to map the place and things of your interest. It has been used as educational tool, platform to monitor mass criminal-activities, to get information about new places and things and studying geographical demographics.

  8. YouTube:
    YouTube is a great video sharing platform in the world. It can be used for education, infotainment, digital marketing, crowdsourcing and crowd-funding, healthcare, innovations ,research and almost to everywhere. Its maximum users are Music lovers,artists, authors ,marketers, internet entrepreneurs, internet promoters and students. Its trend-dashboard , https://www.youtube.com/trendsdashboard, organizes everything one place .YouTube also leverages Analytics service for analyzing the social-reach and impacts of videos you created or interacted on YouTube.

  9. SoundCloud:
    This is a great Music App for listening tracks and mixes from your favorite artists. It allows you to organize the tracks you loved into different categories like Nu Jazz, Jazz, Fusion,Heavy Metal, Fusion Rock and Country and allows to share the same to friends, family-members and beloved ones from Social Networks like Facebook,Pheed,Hi5, Twitter and Tumblr. It caters a platform for Social Audio News Services from world’s leading media houses like CCN, BBC, Bloomberg and WSJ. This is a truly great app for music lovers and music enthusiasts.

  10. PicsArt:
    PicsArt is a free and full-featured Photo Editor.It is complete in Social Integration and has more features than in many paid Mobile Apps. It enables users to apply various effects on the new picture or an existing picture from the different sources. It leverages the functionality to edit your photos in every possible way including frames, borders, stickers, text effects, clipart graphics, callouts, crop, rotate, color adjust masks and collages.

  11. Contacts +:
    Contacts+ is an intuitive Contacts Management App with a phone-dialer. It brings all contacts from different sources in one place. With Contacts+ you can send free and regular text messages without switching apps and it auto-syncs pictures from your contacts of different Social Networks including Facebook. It also reminds you for every birthday of the contacts from all connected Social Networks.

         Analysis & Author By: Amrit Chhetri, Copyright(C): Amrit, 2013

Trends of 2013

The trends are nothing but the number of wider adoption of products, services, technology and other innovations. The trends of anything in 2013 will be an exceptional one in excellency, maturity and advancements. Those trends will be the starting point for the new generation of the matured, micro and nano-technology based offerings. In my analytical view, the following will be surfaced as the great Trends Of 2013 :-

1. Top 6 Trends of Smartphones: 
Mobile Wallet aka NFC or Google/Microsoft Wallet:NFC based Electronic Wallet will start dominating the Payment System for E-Commerce . The Google Wallet and Google Checkout from Google, Microsoft Wallet from Microsoft, Square from Square will give the different landscape of the electronic payment system in 2013. My e- Paper on E-Wallet,http://paper.li/AmritChhetriB/1351536968 , brings a latest news and updates on it.

3-D Maps: 3-D Maps available in Apple iOS 6 onwards will add the third dimension on top of the 2-D Map experience for all Apple iPhones, iPads ,iPod Touches and iPad Mini users. The release for the similar support for 3-D Maps is expecting from Google on its Mobile Operating System, Android.

Social Music: Listening, organizing, composing and remixing of Music using the application for music available directly as Social Platform or integrated with Social Media Tools for Mobile will be the greatest trend of Mobile. Integrated Cloud Storage on Mobile or Tablets facilitates the direct access of their music- audios, videos and others files from the Cloud and it gives them hassle free storage capability. Apart from the arrival of some innovative & futuristic music platform, users will have an option of using already available platforms like SoundCloud,YouTube, Vimeo etc. for accessing music using their Mobile or Tablets.
Social Platform Integrated with Apple iTune 11 brings another dimension to Social Music through iOS supported devices. Apple devices users can share their own or music they organized into iTune 11 to the friends, the colleagues, the partners and family members using its integrated Social Media Networks like Facebook, Twitter etc.

Bigger Adoption of Mobile Apps: Mobile Apps will boom as the hot cake in early 2013 for the users of Mobile or Smartphone from all mobiles companies and running on top of all the Mobile Operating Systems. Google Play for Google Android and Apple Store for Apple iOS are two great Mobile Apps Stores. Besides, Blackberry has its own Mobile Apps Store to facilitate its Blackberry users.
Mobile Apps for Healthcare, Social-Commerce, Education, Travel, Social Dating,Voice-Based Apps and Social Music will be the top most categories of Mobile Apps in 2013.

Voice Recognizer based Apps: Adoption of Voice based Mobile Apps offered either by Mobile Manufacturers like Apple(iOS), Google(Android), RIM( BB OS), Samsung(Bada) ,Nokia(Symbian) etc or by independent developers and companies will be in great demand in 2013.
There are already great Mobile App like voice enabled Navigation System available for Android and Apple users. The similar categories of application for Healthcare, Travel, Education ,Social Dating & Music will start bombarding into market by mid 2013.

Ultra-Thin Models or Fold-ability: Slim & Ultra-Thin Models of Mobiles & Smartphones will emerge into market as one of the hot trends in 2013. The price factor may slow-down its wider adoption but it market share can grow steadily starting from mid 2013. 

2. Top 11 Trends of Social Media:
Social TV : Viewing of Social Videos on Social Media Platforms or Social Media TVS like Google TV, Apple TV and Social Platform enabled Smart-TV will trend as the most adopted Social Fashion in 2013. It gives 360 degree freedom to watch Videos Contents or broadcasting from all available TV channels .i.e TV Service Providers & Broadcasters, Social Video Sites like YouTube, Vimeo, Pheed, CyPop etc. and TV Channels Broadcasters on Social Media.

S-Commerce, F-Commerce & T-Commerce : E-commerce using Social Media Networks will bring a different experience among online- shopper in 2013.The S-Commerce through Facebook(F-Commerce) and Twitter(T-Commerce) and through other Social Networks(S-Commence) will show excellency of technology on online- shopping. Facebook Gift started for US users can be expected to go global and its ‘Want’ button helps in converting the Social Experience into Shopping Experience.

Social/Digital Newsletter :Organizing of Social Contents in categorized units will become as key Social Trend in 2013 and it can be termed as ‘Social Newsletters’. They can be created either by organizing the Social Updates, Post and Pages from a Social Site into different categories like ‘BigData & Cloud Newsletter‘, ‘Fashion &Cosmetics Newsletter‘ etc. Recently lunched ‘Feed Page’ from Facebook allows to design similar type of Social Newsletters from the pages you followed and it will be the hot trend in 2013. Facebook users can create Social Newsletters for customized categories using its List to group the post, updates and shares and to generate one Page-Like View.
One path-breaking name on this line is ‘Newsweek’ which will go 100 % digital by 1st Jan, 2013 and it is expected that all of its users will move into Digital Version of publication. Analytically,90% of existing users may go to Social Experience powered by the suitable Mobile Apps. Flipboard & Google Reader also allow to design a great Social Newsletter using the Social Post and RSS feeds.

Social Video Marketing :
Delivering the Sales and Marketing ideas or concepts through short Videos on Social Media will dominate the other type of marketing tools. It is becoming the most successful and hot trend of Social Media in 2013. International Footwear giants like Adidas & Reebok have already adopted this tool.
Almost all software companies who are into Cloud Business have already realized the impact of its Sales and Marketing power. The Social Platform like YouTube, Instagram,Vimeo, Pinterest, Reach.ly etc are gearing up as the global leaders & players to make this trend really successful .

Social Education :
Broadcasting, organizing the educational contents- e-Books, Newsletters, audios and Videos for any educational activities like training, classes, knowledge sharing and Social updates will become the hottest trend in 2013.Classroom20, classmate are two good Social Sites from Social Education.

Social HR/Recruitment :
Besides Professional Networking SiteS like Linkedin etc, other Social Networks like Facebook,Twitter, Google Plus, So.cl, etc will be used heavily by Human Resource Workforce for the recruitment of right candidates and it will remain as the hottest trend in 2013. Facebook has rolled out an application for the Social Recruitment or Hiring of right candidates through Facebook and it is being adopted by some of larger corporate and business houses. Great and easy application integrated with Social Media have emerged into market and they will show its real impact and maturity in 2013.

Social Video Calling: Social Calling will be the topmost trend of Social Media in 2013. Mobile Apps like FaceTime from Apple, Video-Calling from Facebook, Skype from Microsoft, WhatApps, Nimbuzz, ooVoo, upcoming version of BBM from RIM(Research In Motion) and recently announched calling app,Hookflash from Linkedin will give the different experience in making person-to- person and group calling using VOIP(Voice Over Internet Protocol). VOIPR is another Mobile Apps which allow to make call using VOIP. Unfortunately, some of the countries may remain out of this trend as VOIP-based calling is not legal on that land. The latest development in social monitoring technology may give the enough room for policy makers to legalize or to remove such restrictions in the future or may be by early 2013!

Social & Video Resume : Owing a beautifully designed Professional Details either on textual form or as Video will be the hottest trend in 2013. World’s largest Professional Network Site Linkedin has already revamped its Profile Page to make it fit into this great professional trend. Linkage of the presentations from Google Docs and Slideshare,http://slideshare.com/AmritChhetriB, getting blogs into the profile page etc. have been adopted by all professionals to beautify their profiles and its adoption will be the maximum by mid 2013.
The Personal Management Site, Naymz maintains Video Resume to boost the user ranking or score in Social Networking Sites. About.me, http://about.me   is another great Social Site for maintaining professional summary on Social Site.

Social Publication : The Digital Publication facilitated by Social Media will boom in 2013 and Shutterfly is one of the such player in market. Its calender, cards and photo-portfolio designing apps are awesome.Even just not one year old Paper.li has already taken a great position in Social Publication and its Social presence can reach will improve drastically by early 2013. Another self-publishing Social Platform writer.li is expecting to make a great debut in 2013.

Social Dating : Internet Dating was a fashion among young generations in early 90s in US and mid 90s in other parts of the world. In today’s, Social Dating site gives a meaningful dating room with an intelligent selection of partners filtered out by the Self-Intelligent system behind the scene.Some openly innovative ideas have already been emerged on Social Dating and one of them is the dedicated site for Airport Dating. It is amazingly great for the young generations who want to spend a romantic and quality time at Airports and to add the social experience on Air- Traveling.Yahoo recently acquired Mobile Video-Chat startup, OnTheAir to offer something interesting in this line.

Visual Marketing : The use and the Social impact of Visual Marketing Platforms like PinterestInstagram, upcoming Visual Platform from Facebook , Lockerz, Flickr etc. will grow in 2013 and they will revolutionize the way photos, infographics and others visual contents are used in Sales and Marketing. New entrants of Social Media like CyPopGoMad,Pheed etc. will get the bigger opportunity to debut their innovative functionality

3. Top 6 Trends of Enterprise Software:
Mobile BI & Mobile Dashboard: Accessing BI Reports, Analytics, KPIs and Business Cockpit or Executive Dashboard on Portable Devices like Smartphone,Tablets & iPad will trend across all enterprise and across all level of users in 2013.The steady inclination of Cloud Computing towards Mobile Platforms makes this trend more meaningful and useful. Almost all BI Platforms providers like SAP,Actuate, SAS, Oracle, IBM etc are already ready to support this trend in 2013. The migration of Social Networks users from Desktop to Mobile and Tablets supports this trend of BI and it becomes the great adoption in 2013.

Mobile & Social Marketing: Marketing Campaigns and all other Sales & Marketing activities will make a great shift to focus Smartphones and Tablets users as the potential prospects. The steady growth of Social Commerce supports this trend at greater scale. Facebook’s ‘Want’ button is a great strategy on this line. Facebook has already started smart move on this line and Google AdWords and other Social Marketing will focus on converting Mobile Users and Social Profiles into true prospects and later to the customers.

Social Analytics & Social Dashboard:  The fast growing Social Media and Social Analytics will bring a concept and idea of having separate Business Dashboard for Social Analytics to monitor all Social Media driven business activities in 2013.

3-D Maps and Applications: Use of 3-D Maps in Spatial BI gives the real view of Business Information and it is evident that the fast growing Spatial BI will bring the new trend of having 3-D maps on Business Intelligence Platforms. Similarly, upcoming support from Google for 3-D Maps is strategic support for this trend in 2013. The can be expected all of the upcoming Business Application like ERP, CRM, TMS will come with the support for 3-D Maps.  

Social ERP, ENS & Social CRM : Owing a Social Collaborative Platform in ERP- Enterprise Resource Planning & CRM- Customer Relation Management will be the great trend and it will start communicating collaboratively with Enterprise Social Networks like Facebook, Twitter, Google+.

Cloud Computing : The Cloud Computing is the most recent and greatest technological advancement in Grid Storage and Computation. It will remain the one of the hottest trend across in Enterprise Software. The adoption can be categorized as Cloud Infrastructure-As-A-Service, Platform-As-A-Service, Software-As-A-Service & Private & Public Storage. Across all the enterprise, Could is used mainly to deploy and run the business applications like ERP(Enterprise Resource Planning), CRM(Customer Relation Management), CMS(Call Management System), TMS(Transport Management System).
Adoption of Cloud for BigData Analytics and other form of Data Warehouse will catch a big fire by early 2013 and the trend will continue end of the year. Microsoft, IBM, OpSource, GoGrid, HP and Teradata will remain as the key player of Cloud in 2013.

4. Top 6 Trends of Business Intelligence:
Mobile BI : Accessing BI Reports, Analytics, KPIs and Business Cockpit or Executive Dashboard on Portable Devices like Smartphone,Tablets ,iPod Touches & iPad will trend across all enterprise and among all level of users in 2013.The steady inclination of Cloud Computing towards Mobile Platforms makes this trend more meaningful and useful. Almost all BI Platforms providers like SAP,Actuate, SAS, Oracle, IBM etc are already ready to support this trend of 2013.The migration of Social Networks users from Desktop to Mobile and Tablets supports this trend of BI and it become the greatest adoption in 2013.

Social BI & Spatial BI :  Monitoring of Social Media activities using Social Analytics or Social BI like SocialReport, ViralHeat, TwentyFeet etc will emerged out as the great trend in 2013.It grow further along with the Cloud Computing and BigData. All big enterprises and business houses will start adopting and implementing Spatial BI Platforms like Yellowfin to get the great Business Values Addition from the Social Data gathered through their business activities on Social Media and general Social-Commerce and Social Network specific F-Commerce or T-Commerce.

Smart & Self-Responsive Dashboard :  The existing way of looking into Business Reports, KPIs and Analytics inside the Business Dashboard will change for the more interactive, self-responsive and it may accompanied by with Smart Search in 2013.Owing this capability makes sense when Smartphones and Tablets are used as the human interface towards any BI or Analytics System.

Social Dashboard : The fast growing Social Media and Social Analytics will bring a new idea of having separate Business Dashboard for Social Analytics to monitor all Social Media driven business activities in 2013.

Self-Predictive Analytics : Self-Predictive Analytics only with the Business Data or for Spatial Data or fully integrated with Spatial Data & Social Data will trend as the key trend as one of key trend of Business Intelligence in 2013.The great support for BigData by Cloud and fast growing BigData Analytics also facilitates the arrival of this trend in BI Market by 2013.

Voice Responsive BI & Smart Search BI : To sync with the Mobile BI and emerging out Voice-based or Voice-Enabled Mobile Apps brings gives a birth of new trend on BI and it is nothing but Voice Responsive BI. Although, Smart Search have already been delivered and adopted by enterprise, it will become key trend in 2013.

5. Top 10 Fashion Trends:
Modern Ethnic Gesture :  Fashion reinvents itself with some theme of the past and adding all great trendy styles blossomed by all innovations around it. So, 2013 will bring some of the greatest Fashion Trends based on Cultural values and by adding modern innovations to them.

Modern Rock-N-Roll Style : Rock-N-Roll of early 60 is one the greatest change in human-lifestyle and the similar trends may come with modernized changes in design and fitness.

Formal Funky Hair-cuts : Almost every electronic devices are trending towards the slim and trim Fashions. The same can be expected in Personal Fashions too. Formal Funny with neat cut at back and sides makes the man or woman trendy with modern gesture electronically powered with Smartphones, Tablets, iPods and Smart Glasses.  

Bright Skin-Fit Shoes & other Footwear : Just like neat funky hair cut, well fitted footwear will trend across all national and internal brands. The same trends can be expected from all international designers by early 2013.

Loose Low-Waist Jeans & Formals : Fashion moves along with comfort-ability in wearing the things on daily or in professional life. Low-Waist jeans always gives freedom in body movements and adds an additional  comfort- ability. The similar trends can be expected in Formal, Designer and other branded Casuals in 2013.

Wearable Devices : The commercial production of clothes, glasses  & other wearable devices with electronic devices useful in daily life like Smart-phones etc will trend in market by end of 2013.

Big-Rimed & Bright Sunglasses : Big-Rimmed sunglasses are already in trend and it will remain the same throughout 2013.

Designer Tablets/Smartphones, Watches & Ultrabook : A richness of trend and style comes through the Smartphones and Tablets designed by Designers with some great theme value. Mobile market may get boom with affordable Designer Smartphones and Tablets to give the bigger designer-experience to mass.

Mild Floral & Bio-Excreted Perfumes : Perfumes are manufactured using either organic ingredients or using natural flowers as the source of fragrance. As majority of people using expensive and branded perfumes are educating themselves for the value of Disease Free Health.The perfumes and body fragrance based on natural excreta from the flowers and other valuable plants & herbals will trend in market in 2013.

Fine-Lined Kajal, eyeshadow & Feminine Lipsticks : Eyes are the center of presenting the femininity and beauty to the external world and beautify the same with Kajal is old and traditional fashion. It will trend among national and international fashion industry and models.

6. Top 10 Technology Trends:
Home Automation : Not only the young generation but the older generation also has started loving the way  technology has changed the life to easiness. Owning a Centralized Automation Control System accessible over the handheld devices will trend in 2013.

This automation of Control System includes in-house and external security infrastructures, integrated entertainment system, well connected air cooling, the electronic devices in kitchens ,security system of car & Laptops & Ultrabooks. All of them can be installed and configured to create Centralized Automation System controllable from a single device. The default Remote Controls,Smartphones & Tablets are the most desirable devices for this work.

4G/3G On Smartphones & Tablets: Desktop based Personal and Business Computing are trending towards Mobile Computing followed by Ultra-Book Computing.To sync with the fast growing world, all Mobile Computing is in need of high speed internet services & connectivity like 4G or 4G LTE or 3G Internet connectivity apart from Wi-Fi based internet access on and around Wi-Fi zones.So, the current trend of accessing Internet on Mobile using 3G or 4G will boom in 2013.

Smart Glasses or Intelligent Classes : Personal and Industrial usages of Smart Glasses like Google Glasses will start trending into market and its adoption will go up sharply.Apart from Google another Switzerland based company has already debut the similar kind of Smart Glasses for the business and commercial use. Its adoption can be highest in area where the display of centralized information is necessary and such areas are High-Precision Medical Operations,Navigating System for Flying Objects,guiding of remote missions like Pathfinder.

Mobile Wallet or NFC -Payment System : NFC based Electronic Wallet will start dominating the Payment System for E-Commerce. The Google Wallet and Google Checkout from Google, Microsoft Wallet from Microsoft, Square from Square will give the different landscape of the electronic payment system in 2013.

Bio-Metric Banking : Banking Security System designed using the biometric identification principles will trend globally and can become the must trusted security system for all sort of banking and online transactions.Some Banks have introduced an innovative Cards loaded with Biometric information and Display Screen to make it more secure.
It uses the biometric and demographic information of a customer or person stored in a centralized database to validate the user credential or validity of users where ever necessary.And, authorization of services will be based on the result of first-step authentication.Steadily booming E-Wallet( Google Wallet, Microsoft Waller and Square Wallet)’s authentication mechanism may move towards the biometric mechanism by late 2013.

3-D Printing : This simple but technologically most advanced device brings a new revolution in printing of the solid 3D objects using polymers and other materials that gains a solid state after its fluid state.It will trend as the greatest device for creating 3-D prototypes,3-D Designs, 3-D Modeling and production of different parts of the mechanical or non-mechanical devices.Big players of Aeronautical Industry like GE has already placed 3-D printing to manufacture the different parts of its planes.

Flying Cars : Flying Cars are highly innovative and technologically most advanced concepts and it may start booming in market by late or mid 2013.The prototypes were demonstrated by US based company in early months of 2012 and its commercial version can be expected hit the market will with big bang!

Hybrid Cars & Engines : The demand of Luxury cars powered by Hybrid engines will grown in 2013 and effectively its price may fall down to give the most desirable categories of cars by late 2013. Alternative fuels like Bio-Fuel, Rechargeable Battery and Hydrogen-Oxygen based engines will come into market with Hybrid engines.

BigData & Cloud Computing :  BigData is already trending globally and the same will trend throughout 2013 to reach its estimated market size of USD 19.5 billion by 2015.Similarly,the Cloud Computing is the most recent and greatest technological advancement in Grid Storage and Computation.It will remain one of the hottest trend of the most desirable Computing Platforms among all enterprises and software development companies.The adoption can be categorized as Cloud SAAS, Cloud Infrastructure-As-A-Service, Platform-As-A-Service, Software-As-A-Service & Private & Public Storage. Across all the enterprises, Cloud Computing is used primarily to deploy and run the business applications like ERP(Enterprise Resource Planning), CRM(Customer Relation Management), CMS(Call Management System), TMS(Transport Management System). Adoption of Cloud for BigData Analytics and other types of Data Warehouse will catch a big fire by early 2013. Microsoft, IBM,OpSource, GoGrid, HP and Teradata will remain as the key players of Cloud in 2013.

OLED-Display Technology :
OLED has been considered for commercialization since last 5 years but it failed in critical areas on previous attempts. Recently, some of the electronics giants have manufactured the innovative display devices using this technology and it will remain one of the hottest display technology in 2013. The latest commercial production of OLED TV by LG is the greatest milestone to the success of this technology.

7. Top 5 Cloud Computing Trends:
Cloud is a great computing innovation and it has been adopted across all areas where online computing adds extra advantages. Some of my predictions for the trends of Cloud Computing and Cloud Storage are:-

Entertainment On Cloud:
The adoption of Cloud Computing and Cloud Storage for infotainment and multimedia broadcasting will grow from the very beginning of 2013 and it will remain one of top most trend of Cloud Computing in 2013. This will drive the use of Cloud for entertainment at great scale.
Healthcare on Cloud:
Cloud Security:
Green Cloud: 
Analytics And Business App On Cloud:

Author: Amrit Chhetri, http://about.me/achhertrib

Social Commerce Is The Future of E-Commerce

Social Commerce -Definition :
Electronic commerce is a shopping innovation leveraged by internet and advancement on the related technologies. The same commerce when initiated through the Social Network and executed in any existing methods of supply-chain management then it becomes S-Commerce.So, Social Commerce brings a new generation kind of shopping experience.

Evolution of Social Commerce :
Social Commerce is new shopping experience created by Social Media on internet and it will occupy at least 50% of electronic shopping by end of 2012.Increasing number of internet and social networking users across the globe are the main boosting factors for Social Commerce and its success will continue in future. E-Book and E-Printing are also slowly moving towards the Social landscape and #Shutterfly has prominent presence in Social Commerce as Social Printing Service.

How e-commerce works?
Social Commerce is initiated directly either from the Social Commerce site,or Social Commerce application site or integrated Social Plugin in Social Network like Facebook, Twitter Google+ etc.Once the order is placed using the Social Commerce Platform like Groupon,the logistics and other delivery process are executed just like in any other standard E-Commerce business process but some of the S-Commerce vendors has strategized the better back-end process to bring the next generation type of service quality.

Applicable area of Social Commerce :
No doubt, social commerce is trending globally for all type business domains. S-Commerce can be leveraged in almost every electronic commerce and the main business domains where S-Commerce has been deployed are Social Games, Ticketing, Travel Management, Hotel Booking, Fashion and E-Book and Mobile.Fashion Retailer like ASOS has already great presence on Social Commerce and same is expected to grow further in future.

Dependent factors :

The S-Commerce is software driven business process and its success is directly dependent over the richness of electronic shopping,easiness of S-Commerce Platform and great UX. Besides, other parameters are also associated with it.It is also dependent on the number of internet and social media subscriber-base. All good social commerce strategies become successful if they can transform the social visitors into Social Customers at higher conversion ratio. Fast growing Smart-phone and Tablet user-base is directly facilitating the the success of S-Commerce and its fast growing success.
In Social Commerce, all financial transactions are transmitted over the internet and internet facilitated platform.It may go through some of insecure channel too. So, it has bought the need of good security mechanism for Social Commerce to make it compatible with fast growing business-processes and the need of specialized data security mechanism to make it safe on internet for all financial transactions.
Smartphones users from Rural-Areas of India will contribute contribute a lot towards the business opportunity on S-Commerce.

Major Social Commerce Players :
Groupon is the major global player in S-Commerce followed by Ticketfly in ticketing and currently there are more than 100 plus Social Commerce players in the market. Recently launched Facebook Gift is expected to bring altogether new shopping experience in Social Commerce but right now the offering is not available globally. Facebook’s ‘Want’ button will give it bigger business opportunity to convert the registered users into potential customer or actual customers. Ticketfly is another player with business interest in Ticketing and and Ticket management.

Social Commerce Technologies/Software Stacks :
The Social Network which is used for generating Social leads are the main backbone platform of Social Commerce. So. Facebook, Twitter, Tumblr, Google are the main source user-base for potential customer for Social Commerce. Indirectly,Enterprise Social Network,Social Networks and Social BI are three key components of S-Commerce

Social-Commerce Analysis :
To make any Social Commerce business successful, it is necessary to analyze every parameter from all aspects of Social Commerce and Social Media. And it brings the importance of Social BI and it importance will grow exponentially along with the increase of S-Commerce. Social BI technologies are emerging and its need will grow exponentially at global level. As Social Commerce happens in Social Networks or associated platforms, it contributes a ton of data towards BigData forcing the integration of Big Data Analytics into F-Commerce, T-Commerce and S-Commerce, Social-Search.
http://youtu.be/cfhxKBZQjV0

Social BI plays a great role in measuring the success of Social Commerce strategies and Social Media Campaigns.Measuring the performance of Social Marketing through Visual Analytics Tool is very important for a better ROI.Statigram is a very useful platform for measuring the performance of a Visual Marketing supported by Instagram.Pinerly helps in measuring the performance of Visual Social Marketing strategized using Pinterest for any sort of Social Commerce.All S-Commerce platforms can leverage LBS(Location Based Services) to improve its visitor-to-customer ratios.

 Analysis & Author By: Amrit Chhetri, Copyright(C): Amrit, 2013