Category Archives: Blogging

7 Essential Steps Of Great News Curation

7 Essential Steps Of Great News Curation:

  1. Know Your Requirements:

    In Social News Curation, every good Requirement Analysis is the backbone in acquiring a huge number of visitors. Henceforth, capture the requirements detailed in all aspects. You focus in capturing two sets of requirements and they are Functional Requirements and Technical Requirements. Gather all necessary parameters of requirements of your Social News Curation and document them well in an industry standard formats. It should include detailed specifications of targets Platforms including support for scheduler and customization, social integrations, support for customizations and availability of Apps on Mobile Platforms like Android, Apple iOS, Windows Mobile OS, Tizen and Mozilla Firefox.
    Also Read: 10 Essentials Steps Of Requirement Analysis Of Social Media Reports

  2. Prepare A Draft-Version Of Requirements:

    The News Category and level of details of News are two important attributes of Requirement Analysis of Social News Curation. You select all relevant News categories from list of top categories like Science, Sports, Finance, Business, Stock, Politics, Healthcare, E-Commerce, Education, Logistics, Shipping, Infotainment, Fashion, LifeStyle, Beauty-care, Aeronautics, Global News, Politics, International Relation,Robotics and Journalism. Also,prepare micro-level details of categories, topics and trusted sources of news.

  3. Leverage Best Social News Curation Platforms:

    Every Social News Curation Platform is always best on its own features and most of them leverage a common set of features including the support for integrated sources under a legal business terms and conditions for social sharing, brand promotions. Besides, all great platforms support external sources simply by mentioning their names as Source-Courtesy. The Social News Curation Platforms that you’ll select depend upon the nature and type of requirements.Paper.li, News360 and TweetedTimes are few of The Best News Curation Platforms.

  4. Map News-Content Sources:

    Most of Social News Curation Platforms have business partnerships with all leading News Publications like New York Times, The Guardian, The Forbes, The Time Magazine, The Washingtonpost and The London Times and you can use their News directly on your News Curation. If you have finalized Paper.li as one of the Platforms to curate your Social News Content, you can curate and curate news directly from all great publishers under the legality of their partnership with Paper.li. To publish auto-updated Social News about any category and topic, you always leverage content-filters at source level.

  5. Gain Visitors Through Social Sharing:

    To earn bigger outreach of Social News Curation, you can leverage News Sharing Platforms which have a maximum number of visitors and viewers. The most common platforms ideal for gaining a maximum number of visitors are Facebook, Twitter, Google Plus, Pheed, Vines and Instagram. Your outreach measurement depends upon two important factors. They are the quality of the news you curated and strategic steps levered to broadcast the News. Henceforth, curate the best quality of news, update content on timely-fashion,leverage all best Social Networks to share news of your Curation and measure every matrix in regular basis.
    Also Read: 11 Essential Steps Of Blog Marketing

  6. Analyze Outreach Of Curated Social News:

    It is important to know and prepare a right-set of parameters to analyze the outreach of Social New Curation. And, there are many great Social Analytics Platforms compatible for measurements of total visitors, expected visitor-counts and counts of activities similar to Like and Retweet of Tweets. By analyzing every sort of activities,you re-strategize the activities and steps of content-filtration and social sharing to improve your Social News Curation in all aspects.
    Also Read: 7 Essentials Categories Of Social Media Tools For Twitter

  7. Re-Map News-Content Sources:

    While analyzing insights of your Social News Curations, you prepare a list of additional sources of news and associated content-filters for re-defining sources of Social News and this strategy helps in gaining greater ROI with lesser TCO. In doing so, consider every minute change that makes huge improvements to your Social News Curation. Once you re-defined the mapping of sources,update the page and preview content generated with updated News Sources.

Analyzed By And Author:Amrit Chhetri ,Place: Bara Mangwa, P.O: Takling, Darjeeling-734312

10 Essentials Steps Of Requirement Analysis Of Social Media Reports

  1. Prepare Plan Of Requirement Analysis:
    Create a simple but great Project Plan dedicated to Requirement Analysis of your Social Media Reports and Social Media Dashboard in details. Include a complete schedule of constant communications with CXO( CMO, CTO, CSO,CFO and CEO), Solution Architect or System Architect, Social Media Analysts,Business Analysts,Power Users and End-Users through all possible communication channels. It is great idea to prepare a detailed plan of writing up of all necessary documents in the Project Plan. In most of the organizations and enterprises, this task is performed by a designated Project Manager.
  2. Outline Whole Requirements:
    At the beginning of Requirement Analysis, prepare an outline of requirements of Social Media Reports and Social Media Dashboard through short interaction with your System Architect or Solution Architect or Software architect, Business Analysts or Social Media Analyst, CTO or CIO, CEO and Functional Heads using all possible communication channels- Audio and Video Conferences, Enterprise Social Media, Emails, Phone And VOIP Calls and Voice Commands of HMD like Google Glass. The outcome of this analysis can be used as inputs to write report-design documents- FDS(Functional Design Specifications),DDS(Detailed Design Specifications), SRS( Software Requirement Specifications) and Test Cases. You outline the requirements of Technical Business Analysts, Business Analysts,Business Users and Functional Heads. In 2014 and beyond that, all Business Executives associated with Social Media Marketing will leverage Social Media Analytics and Social Media Dashboard in executing and formulation of Social Media Marketing Strategies. In technical side also, collect the necessary information in all aspects including an accessibility of the Reports and Dashboard on Smartphones and Mobiles.
  3. Create Use-Case Of The Requirements:
    To start the process of documentation of requirements, you create Use Cases of requirements considering all inputs finalized from the initial interactions and meetings with all associated executive including CEO. In creating the standard documents, you can use Software Design Architect Software like Visio and IBM Rational Architect. It is a great idea to have Activity Diagrams, Interactions Diagrams and Deployment Diagrams in your SRS and DDS. At end of this process, create SRS(Software Requirement Specifications) to capture the technical
    details including software architecture of your Social Media Solution.
  4. Interact With Business Users-Granulate Requirement Analysis:
    In this phase of Requirement Analysis, plan and schedule meetings and interactions with the groups of Business Users and End Users from different functional areas to gather the requirements in detail. As your requirements goes on more granularity, constantly keep on updating FDS,DDS, SRS and other relevant documents. You can leverage enterprise Email-Facilities, Phone and VOIP Calls, Enterprise Social Media Networks, Social Networks, Audio and Video Conferences and physical meetings to interact with all associated business users.
  5. Interactions With Functional Heads -Granulate Requirement Analysis:
    To conclude Requirement Analysis process, initiate interactions using enterprise Email-Facilities, Phone and VOIP Calls, Enterprise Social Media Networks, Social Networks, Audio and Video Conferences and physical meetings with the functional heads from different business departments including Finance. As your requirements goes on granularity, keep on updating DDS based on the suggestions and inputs from the functional heads. Approval of all documents by the responsible functional and technical heads and CEO can be considered as one of The Best Practices Of Designing Social Media Reports but it is not a mandatory step. Now, plan and schedule time and allocate necessary resources to design Prototype of the solution.
  6. Create Prototype Of The Solution:
    Presenting the Prototype of your solution to CXO( CMO, CTO, CSO,CFO and CEO),Solution Architect or System Architect or Software Architect, Social Media Analysts,Business Analysts,Power Users and End-Users makes the solution less error-prone.As part of this practice, utilize all points gathered inside FDS, DDS and SRS to design either HTML-based Prototype or actually working Prototype deciding based up on the suggestions from Solution Architect or System Architect or Software or yourself if you are heading the team of solution design. In designing an actually working Prototype, leverage the power and features the platform that will be deployed in the production environment.
  7. Present Your Prototype To Business Users:
    Plan and schedule an event or UWT with Coffee and Cookies Moment to present the Prototype along with all relevant documents of your Social Media Solution. It is the latest trend to present all of the requirements as an interactive Video illustrated with voice message wherever needed. During the event, collect all suggestions and Change Requests from executives of all capacities and responsibilities associated with the solution. You can schedule the ending of the event or UWT with distribution of an interactive and intuitive User Manual to CXO( CMO, CTO, CSO,CFO and CEO), Solution Architect or System Architect or Software Architect, Social Media Analysts, Business Analysts,Power Users and End-Users. Request all of them to provide feedback and suggestion for the User Manual through all possible communication channels.
  8. Update Prototype And Documents:
    Now it is time to update FDS, DDS, SRS and prototype of your solution. To executive this task, finalize all updates and suggestions collected on UWT which are necessary go inside design documents. At beginning of DDS, put the requirements summarized from FDS, update DDS and SRS with the screen-shots taken from Solution Prototype and other relevant sources, associate the additional documents and URLs inside the main documents for further references in reading the DDS during report development.
  9. Handover Prototype And Docs To Development Team:
    Take the necessary approvals before sending the documents for final approval by Business Heads and further by CTO and CEO, if it is suits in your organization hierarchy. Once approved by all necessary business and functional heads, given them to the development team in an event. Hurray!Requirement Analysis of your Social Media Reports is over!
  10. Update Documents As Changes Come-Up:
    Responsible Project Manager along with designated AMs(Assistant Managers) and Team Leaders can initiate the process of designing of reports and KPIs utilizing the inputs from Project Plan and all other necessary documents including SRS. It is always evident for noticing some of mirror updates and changes during the development phase and you constantly update them to respective documents in detail.

    Analyzed By And Author: Amrit Chhetri, Twitter: http://twitter.com/AmritChhetriB
    Place: Darjeeling-734312

11 Essential Steps Of Blog Marketing

 

  1. What is Blog Marketing?
    Marketing and selling of your content in any form are the most vital strategies of Social Content Curation. Marketing of Content including blog-posts is an art of selling ideas, creativity, personal innovations and writing-skills on Social Media and there are lots of Social Platforms and the best-practices for achieving a really great ROI.
  2. Essential Steps Of Marketing Your Blogs:
    11 essential steps of Blog Marketing or Content Marketing :

    1. Curate Great Content:
      A great content is a driving force to promote the brand values, create great social-influence and sell anything on Social Media. You need to focus on creating the best, well-informed and highly precise content of your product, services, brand and person to generate a great ROI. You read my blog ‘9 Steps To Boost Your Social Content’ to know all essential steps of creating and curating mind-blowing content.
    2. Use Great Blogging-Platforms:
      You can leverage the best Blogging Platforms to promote and broadcast your content in the best way and you can increase ROI by utilizing their services. Thenceforth, you can choose one out of two categories of Blogging Platforms- free and default Blogging-Platforms like Blogger, WordPress, Tumblr, Weebly, Medium and Quora or custom-Blogging Platforms with or without a support for CMS(Content Management System) like Joomla, Etimote, Drupal and WordPress.
                           
    1. Leverage Common Social Networking Sites:
      A simple rule of promotion of any of Social Content or Blog is to increase the Social Influence Statistics and a well-strategized use of common Social Platforms like Facebook, Pinterest and Google+ yields the best ROI with the lowest TCO. You can use Vine, Instagram and Mixbit to market your content through small video-advertisement of your blogs.
    2. Use Inputs Of Social Media Analytics :
      To take any important decision and the futuristic actions towards your blogs use the inputs from Social Media Analytics. It helps you in writing and curating the best blogs or content as they trend in the market. You can read my blog ’10 Best Strategies Of Social Media Analytics’ 
      to know all of the essential steps in using Social Media Analytics. You can organize all of your blogs using Bookmarking Sites like bitly and delicious to generate an interesting metrics of readership and readability.
    3. Create Social Content Profiles:
      You can create a Professional Summary of your blogs, write-ups and articles in one place. You can leverage Content.ly and About.me to create a beautiful looking Social Profile of your works. It gives one -point access to your works and it allows to promote your content, increase Social Reach among readers from Social Media and Corporate domains.
    4. Leverage Social Reputation Platforms:
      Writing of blogs and Guest Posts is primarily a creative work and maintaining the Social Reputation Profiles on Social Reputation Platforms like Klout, Xeeme, TrustCloud, Naymz and Kred helps to increase the readerships. You can leverage Social Reputation Platforms for two reasons – firstly to create a Professional Profile and secondly to know the matrices of your blog post.

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    5. Conduct Weekly Social Drills :
      Conducting Social Promotion Activities like AMA(Ask Me Anything) on Reddit, Tweetup on Twitter and Social Group Chatting on Social Communication Tools like WebChat, WhatsApp, Line, Nimbuzz, ooVoo, Skype and Google Hangout gives an enough room to promote your writing-works. Besides, you contribute your articles and blogs to the international onlines like The Huffington Post, NYTimes; regional national dailies like The Telegraph, The Statement, The Hindustan Times and Times Of India as Guest Posts or regular contributor. Also, contributing to other blogger-brands like Tech Crunch, SocialTimes and Mashable to increase the reach and values of your content.
    6. Use Social Promotion Platforms:
      You can leverage special category of Social Platforms like Outbrain, Sulia, Empire Avenue, Facebook Group and Linkedin Groups to promote and market your content. You utilize the services of Newsletter Platforms like MadMimi and FlashIssue to create promotional Newsletter for your blogs. You also can curate your blogs into Curation Platforms like Scoop.it, List.ly, Pearltress and Storify and leverage MadMimi to generate the Newsletter directly from the curated content.
      You can strategize the use of Blogging Community to promote and sell your blog-content and Blokube is one of the best in this category.

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      In my reviews,The Top 10 Blogging Community are:

    7. Use The Latest And Contextual Examples:
      The Context is one of The 6’Cs of Social Commerce and the same is true for Content Marketing too. Always be strategic in citing examples in your blogs and it must be very interesting, lively and truly contextual ones. If your blog is on Social Commerce, inclusion of the latest and innovative marketing strategy -‘Buying Coffee from StarBucks using Twitter’ improves the read of your blog-readers. 
    8. Include Great Social Content:
      You can increase the quality of your blogs by embedding some of the great Tweets from Industry Experts ,Analysts and Subject Matter Experts and by including the relevant videos from Social Video Sites like YouTube,Vimeo, Vine, Instagram and MixBit. Also, you can cream-up the richness of the blogs by inserting the latest updates from the companies or brands included in your blogs. It helps to increase the Social-Reach of your blogs by improving the readerships. If possible you can add the financial indicators and business forecasts by Business Research firms like KPMG and Gartner. You can also include great Visuals and Infographics from free Social Visual Platforms like Visual.ly. 
    9. Leverage Features Of Blogging Platforms:
      A great content is a driving force of your blogs and use of all great features of blogging-platforms improves the quality of your blogs. Leverage of the latest and unique features allows to improve the quality and richness of your blogs. It depends upon the type of blogging platforms you have chosen. If you are using WordPress on its own domain-server or on third-party domain, inclusion of ‘Slideshare’ of the relevant pictures, videos from YouTube, relevant Tweets, excerpts from an official blogs, article from national dailies and magazines improves the blogs in all aspects.Analyzed And Author By: Amrit Chhetri, http://about.me/achhertrib