- Create A Detailed Project Plan:
Create a simple but great Project Plan of your Social Media Analytics Solution with granulation at report level. You try to include details of Finance, Resources, Tentative and Actual Time-Line, Disaster Management Measure, Availability and Hiring of Resources, Development Plan, Testing Plan, UWT(User Walk Through), Interactive User Manuals and Production-Move inside the Project Plan. It is really good idea to write a detailed Testing Plan at he beginning itself for better utilization of resources and time. In most of the organizations and enterprises, this task is performed by a designated Project Manager considering inputs from a Software Architect or System Architect or Solution Architect.
Also Read: 10 Essentials Steps Of Requirement Analysis Of Social Media Reports
- Know Your Requirements Well:
Better the understanding of requirements, greater the outcome of Social Media Analytics Solution. You gather the requirements in detail as much as possible. To accomplish this task, you interact with executives, analysts and users of all responsibilities who are associated with the Social Media Solution and Social Media Reports. In 2014 and beyond that, all Social Media Analysts and Business Users will leverage Social Media Dashboard extensively in Social Media Marketing and formulation of marketing strategies. Henceforth, in technical side also, collect the necessary information in all aspects including an accessibility of the Reports and Dashboard on Smartphones and Mobiles.
Also Read: 8 Essential Strategies Of Social Media Analytics
- Write The Requirements Analysis Well:
Use an appropriate set of documents to write different types of information. Write all of the requirements delivered verbally, other means and Use Cases inside FDS in details. Prepare SRS( Software Requirement Specifications) documents to put all technical-major details including Software Design Architecture and Software Platforms. The details of designing of reports at report level can go inside individual DDS(Detailed Design Specification).Testing Plan can be a part of SRS. Prepare User Manuals in an interactive and intuitive fashion and give them to all users,executives and analysts at end of an event or UWT scheduled for LIVE or production-move.
- Use Best Analytics Platforms/Tools:
You leverage best Social Analytics Platforms that can cater solution of your requirements in a best possible way. Depending upon the allocated budget, you can make a wiser decision of using either Free, Open Source Or Proprietary Platforms/Tool to support your conceptualization of Social Media Solution. If you have created ETL process to gather the data from all of your Social Media Activities, you can leverage new or existing and standard BI/Analytics Platforms in the way other enterprise reports are catered. This is suitable only is the requirements are of enterprise type.
Also Read: 7 Essentials Categories Of Social Media Tools
- Divide Requirements At Report-Level:
Sometimes, the Analytics solution covering entire-set of requirements can’t be leveraged through the default-reports available even in the best Social Analytics Platforms like SumAll, Google Analytics, ViralHeat and TweentyFeet. In this scenario, the whole requirements can be segregated at report level making them suitable for customized reports and individualized Dashboard KPIs. Prepare individualized FDSs and DDSs as a part of Best Practices to get the best utilization of requirement understanding, resources and time and to get the best report.
- Use Customizable Social Analytics Platforms/Tools:
If default reports are not enough to cater a solution of your requirements, to support customized reports, use the platforms which is standard, extensible, supportable to API and best in ROI generation. Mobile BI, Social Analytics Dashboard, Scheduling, Social Integration, Web 2.0 Integration and Exports are key deciding features for every great Social Media Analytics Platform. Google Analytics, SumAll and HootSuite are best in this category.
- Create Prototype Of The Solution:
Presenting the Prototype of your solution to CXO( CMO, CTO, CSO,CFO and CEO), Solution Architect or System Architect or Software Architect, Social Media Analysts,Business Analysts,Power Users and End-Users makes the solution less error-prone. As part of this practice, utilize all points gathered inside FDS, DDS and SRS to design either HTML-based Prototype or actually working Prototype deciding based up on the suggestions from Solution Architect or System Architect or Software or yourself if you are heading the team of solution design. In designing an actually working Prototype, leverage the power and features the platform that will be deployed in the production environment.
Also Read: 10 Best Practices Of BI Implementation
- Test Reports On Stage/Test Environment Or With Test Users:
Before taking your reports or Social Analytics Solution to users, analysts and functional heads for real-time usage, schedule activities to test all reports in Test/Staging environment ,if it is on-premise installation or Cloud-PASS installation. Otherwise, use your test users to test all reports and Dashboard. Incorporate all suggestions and Change Requests gathered during the initial testing and plan for next UWT.
- Schedule A Post-Testing UWT:
Every good BI Solution is the outcome of an iterative Testings and same is always true for Social Media Analytics too. Henceforth, plan for an event or UWT with Coffee to present the solution to all users, Business Analytics, Social Media Analytics and Social Media Strategist and collect all relevant suggestions and Change Requests during that event. You can make this event more interesting by presenting the solution as Video or PPT. Review and finalize all suggestions and changes that mandatory necessary for the production-move.
- Conduct Mega Take-LIVE Event:
Higher the user-awareness and user-adoption bigger the overall ROI of Social Media Analytics Solution. Once all of the Change Requests are incorporated, conduct an event or UWT to take the Analytics Solution LIVE to all users including Business Analysts, Social Media Analysts and other functional and technical heads. You update the Video or PPT prepared on Post-Tetsing UWT covering all of the navigational information starting from the logins to steps necessary for an analysis of reports and present them to users before Coffee Or Cocktail Moment! End the event with an official distribution of the interactive and intuitive User Manuals.
- Analyze Outcome Of The Reports On Regular Basis:
Prepare a detailed document with all steps and strategies towards how you and associated Social Media Analysts will analyze and use the outcome of the reports, KPIs and Social Media Dashboard. Prepare the Analysis Plan flexible enough to cope all growth and changes in future and incorporate all of the strategic steps and measures necessary to handle the business critical situations.
Analyzed By And Author: Amrit Chhetri, Twitter: http://twitter.com/AmritChhetriB
Place: Bara Mangwa, P.O: Takling, Darjeeling-734312
11 Essentials Steps Of Designing Great Social Media Reports
Business Analysis, Business Intelligence, Social Commerce, Social Media, Social Media Analytics December 27, 2013 Leave a comment