Monthly Archives: December 2013

16 Essential Steps Of Best Social Media Marketing Strategies

To surface gigantic achievements out of Social Media Marketing, you leverage the strategies and steps analyzed below:

  1. Know Your Product Or Service Well:

    The complete details of Things that you sell is an important attribute of Social Media Marketing and it yields really great result by considering it into your Social Media Strategies. Even in 6Ps Rules Of Marketing, product always takes the highest position followed by people. You plan of running a Marketing Campaign and utilizing the available inputs from all associated heads to get complete idea of products to be engaged in future. The selling trends, key selling features, target customer segments and geographical regions, socio-economic positions of customer, customer behaviors in the zones, average societal-strata of customers, Market Exit Reasons of other competitors, comparative view of products from other competitors in present and future, availability and types of logistics, government rules and policies are key attributes of today’s Social Media Marketing.
    You can leverage Competitive Intelligence and Customer Intelligence to know the information in more detail. Besides, they are valid for selling the services too, including engineering, construction, human resources, private security and police services, transportation, railway, healthcare and aviations through Social Media Marketing.
    Also Read: 10 Essentials Steps Of Requirement Analysis Of Social Media Reports

  2. Business Analysis Of Expectations:

    Just like product knowledge, knowing the expectations of your Social Media Marketing from all aspects is a vital step in gaining a greater success from Social Media Marketing. Prepare a list of all expectations and outcomes as a document and include the target sales figures, projected sales figures, actual sales figures in the last selling periods(WOW,FOF, MOM, QOQ and YOY) and targets sales figures of other marketing channels like brand-shops, retailing and franchised shops. These information are important due to differences in sales figures of same product or services or other things from different sales channels.

  3. Analysis of Business Issues:

    To formulate world class Social Media Strategies, it is very important to know all possible hurdles, problems and issues that may occur inside Social Media Marketing and Sales. You prepare a list of all possible hurdles, issues and problems as a document including important information like seasonal selling patterns, socio-political stability and reasons of reduction of customers like floods and shifting of residential colonies.
    If the strategies are meant for selling of premium electronic devices of category of Head Mounted Display like Telepathy One or Google Glass, the availability of better devices in comparatively lower prices from other competitors is the biggest threat in achieving the bigger sales through Social Media Marketing. You can create the counter-strategies against these problems. Offering the same product bundled with another relevant service or product like 4G Connectivity or Baby Earphone or subscriptions of Digital Publication from leading publishers including Times Of India, NYT, The Washingtonpost, Time Magazine, The Guardian, Teen Vogue and The Forbes.

  4. Consider All Latest Trends:

    To design the best, updated and next generation quality of Social Media Strategies, you can consider all the latest and futuristic trends of the product, industry and Social Media Marketing into your Social Media Strategies. To capture the present trends of the product, conduct a knowledge crowdsourcing, consider all vital points of Case Studies from leading Market Research Firms like Gartner and KPMG and independent Business Analysts like Amrit Chhetri and Carol Stephen and leverage outcome of Competitive Intelligence and Customer Intelligence, if they are available in your organization.
    Also Read: Social Commerce Is The Future Of E-Commerce

  5. Outline The Social Media Strategies::

    Now, it is time to outline strategies for your Social Media Marketing. Amalgamate all inputs from Business Plan, Product Knowledge, hurdle and other inputs relevant to Social Media Marketing. Divide overall strategies into two parts-core Social Media Marketing Strategies and Execution Strategies. The importance of Social Media Marketing in Digital Marketing is really important point of your strategies and include outcome of different Social Media Marketing campaigns can be part your strategies. In executing these strategies, you can include plan and details from different types of documented needed. Detailed Analysis of Social Media Marketing Platforms, content types, categories and the names of different campaigns, analysis of different marketing activities. Keep options open for leveraging all sales channels utilizing Social Commerce, F/T Commerce, Mobile Commerce and Blog Commerce to market your product or service.

  6. Prepare An Army Of Social Media Professionals:

    Through Social Media Marketing looks essay from outside, it is not that simple to get best selling success of any service or product. You evaluate skills-sets of all available social Media Professionals and plan for Corporate Training to train them to its best within a limited period of time. If you have hired new resources, consult your Social Media Strategist and Solution Architect or Software Architect or System Architect to know right-set of requirements to hire new resources to run and analyze the Social Media marketing.If size of the team is greater than five, it is great idea to have a specialized Social Media Consultant or Social Media Analyst who can provide techno-functional inputs including insights of Business in future.

  7. Write Core Content Of Social Media Marketing:

    Analyze and outline the scope of the marketing content, resource allocation, copyright, ways of content curation and scope of granulating the content further into platform specific style. Your outlines must be very generic in nature with all important headings and sub-headings of the content in summarized manner.
    Also Read: 11 Essential Steps Of Blog Marketing

  8. Engage With The Process Of Social Content Curation:

    Social Content Curation is The Hottest and Latest Trend of Social Media Marketing and Social Republication. There are many great Social Content Curation Platforms that curate and generate an appropriate content ideal for your service or product in the most economical and the best possible way.

  9. Automate Social Content Curation With BigData:

    You can automate the process and steps of curating great and precise social content by levering BigData Predictive Analytics. BigData Predictive Analytics with necessary customization can produce suitable Social Content related to your Social Media Campaigns and Strategies. The content generated by this procedure can be utilize to generate and distribute Social Newsletter, News Publication and Audio News automatically.

  10. Prepare Channel Specific Content:

    Initiate the interaction with in-house or outsourced Sales, Marketing and Advertisement Team to get a ready-to-use and highly individualized content for Social Media Marketing. If you strategize to market using Video Broadcasting channels like YouTube, Vine, Instagram and MixBit, use videos created by other units and teams. Otherwise, create a short and institutive video with sensationalized marketing-effect on Social Media. To get a maximum outcome on Visual Platforms like Pinterest, Flickr and Facebook,prepare content that looks like a slide of powerpoint presentation with content in bold letters.

  11. Leverage Suitable Social Media Marketing Platforms:

    There are many Social Media Platforms in BI ecosystem and their top categories are Video Social Marketing Platforms, Audio Social Marketing Platforms, Short Video Platforms, Presentation Platforms, News Publication Platforms( Paper.li, Fllpboard and News360 ) and Blogging Platform( Twitter, Tumblr and WordPress). Leverage best one from each category is the latest trend of Social Media Marketing.

  12. Document Steps And Social Media Strategies:

    Create a well-detailed document of strategies and steps related to selling of things through Social Media Marketing. It must include the names of product-wise campaigns, targeted Social Media Platforms, beginning and ending dates, expected outcome and all other related details. In same fashion, either use Social Media compatible CRM to control your Social Media Campaigns or create separate spreadsheet with all necessary details. If those platforms are viable under company’s policy, create a well-structured spreadsheet using MS Excel or OpenOffice Calc or spreadsheet editor of iWork.

  13. Run Your Content Under Social Media Strategies:

    Once all documents on executing the marketing strategies,steps and methods and CRM Platforms or spreadsheet get ready, you initiate process of Social Media Marketing campaigns. You can assign this responsibility of running campaigns to an army of Business Executives, if it is really larger in scale. Otherwise, give it to the executive who is taking care of other Social Media responsibilities.

  14. Deploy Social Media Analytics:

    What platforms you’ll leverage for Social Media Analysis depend upon types of Social Media Platforms you leveraged to market the product or service on Social Media using all content curated. Know one best one from different sets of Social Media Analytics. SumAll, Google Analytics and HootSuite are three best Social Media Platforms.
    You can leverage other type of Social Media Analytics Platforms to get auxiliary inputs like perfect time of running campaigns, tentative numbers of potential customers and reach of each hash-tag to make Social Media Analytics more effective and meaningful.

  15. Reshape Your Strategies With Social Media Analytics:

    Without analyzing different categories of activities of Social Media Marketing, it almost impossible to gain expected results from the Social Media Marketing. Utilize the insights of Social Media Analytics to re-shape the strategies by removing all critical mistakes of your strategies and execution steps.

  16. Re-Execute Your Campaigns And Strategies:

    Once you run all strategies and campaigns using Social Media Networks, you can utilize the insights and outcome of Social Media Analytics to re-shape campaigns executed earlier to generate greater social reach and outcome without wasting time, efforts and resources.

    Analyzed By And Author:Amrit Chhetri
    Place: Bara Mangwa, P.O: Takling, Darjeeling-734312

11 Essentials Steps Of Designing Great Social Media Reports

  1. Create A Detailed Project Plan:

    Create a simple but great Project Plan of your Social Media Analytics Solution with granulation at report level. You try to include details of Finance, Resources, Tentative and  Actual Time-Line, Disaster Management Measure, Availability and Hiring of Resources, Development Plan, Testing Plan, UWT(User Walk Through), Interactive User Manuals and Production-Move inside the Project Plan. It is really good idea to write a detailed Testing Plan at he beginning itself for better utilization of resources and time. In most of the organizations and enterprises, this task is performed by a designated Project Manager considering inputs from a Software Architect or System Architect or Solution Architect.
    Also Read: 10 Essentials Steps Of Requirement Analysis Of Social Media Reports

  2. Know Your Requirements Well:

    Better the understanding of requirements, greater the outcome of Social Media Analytics Solution. You gather the requirements in detail as much as possible. To accomplish this task, you interact with executives, analysts and users of all responsibilities who are associated with the Social Media Solution and Social Media Reports. In 2014 and beyond that, all Social Media Analysts and Business Users will leverage Social Media Dashboard extensively in Social Media Marketing and formulation of marketing strategies. Henceforth, in technical side also, collect the necessary information in all aspects including an accessibility of the Reports and Dashboard on Smartphones and Mobiles.
    Also Read: 8 Essential Strategies Of Social Media Analytics

  3. Write The Requirements Analysis Well:

    Use an appropriate set of documents to write different types of information. Write all of the requirements delivered verbally, other means and Use Cases inside FDS in details. Prepare SRS( Software Requirement Specifications)  documents to put all technical-major details including Software Design Architecture and Software Platforms. The details of designing of  reports at report level can go inside individual DDS(Detailed Design Specification).Testing Plan can be a part of SRS. Prepare User Manuals in an interactive and intuitive fashion and give them to all users,executives and analysts at end of an event or UWT scheduled for LIVE or production-move.

  4. Use Best Analytics Platforms/Tools:

    You leverage best Social Analytics Platforms that can cater solution of your requirements in a best possible way. Depending upon the allocated budget, you can make a wiser decision of using either Free, Open Source Or Proprietary Platforms/Tool to support your conceptualization of Social Media Solution. If you have created ETL process to gather the data from all of your Social Media Activities, you can leverage new or existing and standard BI/Analytics Platforms in the way other enterprise reports are catered. This is suitable only is the requirements are of enterprise type.
    Also Read: 7 Essentials Categories Of Social Media Tools

  5. Divide Requirements At Report-Level:

    Sometimes, the Analytics solution covering entire-set of requirements can’t be leveraged through the default-reports available even in the best Social Analytics Platforms like SumAll, Google Analytics, ViralHeat and TweentyFeet. In this scenario, the whole requirements can be segregated at report level making them suitable for customized reports and individualized Dashboard KPIs. Prepare individualized FDSs and DDSs as a part of Best Practices to get the best utilization of requirement understanding, resources and time and to get the best report.

  6. Use Customizable Social Analytics Platforms/Tools:

    If default reports are not enough to cater a solution of your requirements, to support customized reports, use the platforms which is standard, extensible, supportable to API and best in ROI generation. Mobile BI, Social Analytics Dashboard, Scheduling, Social Integration, Web 2.0 Integration and Exports are key deciding features for every great Social Media Analytics Platform. Google Analytics, SumAll and HootSuite are best in this category.

  7. Create Prototype Of The Solution:

    Presenting the Prototype of your solution to CXO( CMO, CTO, CSO,CFO and CEO), Solution Architect or System Architect or Software Architect, Social Media Analysts,Business Analysts,Power Users and End-Users makes the solution less error-prone. As part of this practice, utilize all points gathered inside FDS, DDS and SRS to design either HTML-based Prototype or actually working Prototype deciding based up on the suggestions from Solution Architect or System Architect or Software or yourself if you are heading the team of solution design. In designing an actually working Prototype, leverage the power and features the platform that will be deployed in the production environment.
    Also Read: 10 Best Practices Of BI Implementation

  8. Test Reports On Stage/Test Environment Or With Test Users:

    Before taking your reports or Social Analytics Solution to users, analysts and functional heads for real-time usage, schedule activities to test all reports in Test/Staging environment ,if it is on-premise installation or Cloud-PASS installation. Otherwise, use your test users to test all reports and Dashboard. Incorporate all suggestions and Change Requests gathered during the initial testing and plan for next UWT.

  9. Schedule A Post-Testing UWT:

    Every good BI Solution is the outcome of an iterative Testings and same is always true for Social Media Analytics too. Henceforth, plan for an event or UWT with Coffee to present the solution to all users, Business Analytics, Social Media Analytics and Social Media Strategist and collect all relevant suggestions and Change Requests during that event. You can make this event more interesting by presenting the solution as Video or PPT. Review and finalize all suggestions and changes that mandatory necessary for the production-move.

  10. Conduct Mega Take-LIVE Event:

    Higher the user-awareness and user-adoption bigger the overall ROI of Social Media Analytics Solution. Once all of the Change Requests are incorporated, conduct an event or UWT to take the Analytics Solution LIVE to all users including Business Analysts, Social Media Analysts and other functional and technical heads. You update the Video or PPT prepared on Post-Tetsing UWT covering all of the navigational information starting from the logins to steps necessary for an analysis of reports and present them to users before Coffee Or Cocktail Moment! End the event with an official distribution of the interactive and intuitive User Manuals.

  11. Analyze Outcome Of The Reports On Regular Basis:

    Prepare a detailed document with all steps and strategies towards how you and associated Social Media Analysts will analyze and use the outcome of the reports, KPIs and Social Media Dashboard. Prepare the Analysis Plan flexible enough to cope all growth and changes in future and incorporate all of the strategic steps and measures necessary to handle the business critical situations.
    Analyzed By And Author: Amrit Chhetri, Twitter: http://twitter.com/AmritChhetriB
    Place: Bara Mangwa, P.O: Takling, Darjeeling-734312

10 Essentials Steps Of Requirement Analysis Of Social Media Reports

  1. Prepare Plan Of Requirement Analysis:
    Create a simple but great Project Plan dedicated to Requirement Analysis of your Social Media Reports and Social Media Dashboard in details. Include a complete schedule of constant communications with CXO( CMO, CTO, CSO,CFO and CEO), Solution Architect or System Architect, Social Media Analysts,Business Analysts,Power Users and End-Users through all possible communication channels. It is great idea to prepare a detailed plan of writing up of all necessary documents in the Project Plan. In most of the organizations and enterprises, this task is performed by a designated Project Manager.
  2. Outline Whole Requirements:
    At the beginning of Requirement Analysis, prepare an outline of requirements of Social Media Reports and Social Media Dashboard through short interaction with your System Architect or Solution Architect or Software architect, Business Analysts or Social Media Analyst, CTO or CIO, CEO and Functional Heads using all possible communication channels- Audio and Video Conferences, Enterprise Social Media, Emails, Phone And VOIP Calls and Voice Commands of HMD like Google Glass. The outcome of this analysis can be used as inputs to write report-design documents- FDS(Functional Design Specifications),DDS(Detailed Design Specifications), SRS( Software Requirement Specifications) and Test Cases. You outline the requirements of Technical Business Analysts, Business Analysts,Business Users and Functional Heads. In 2014 and beyond that, all Business Executives associated with Social Media Marketing will leverage Social Media Analytics and Social Media Dashboard in executing and formulation of Social Media Marketing Strategies. In technical side also, collect the necessary information in all aspects including an accessibility of the Reports and Dashboard on Smartphones and Mobiles.
  3. Create Use-Case Of The Requirements:
    To start the process of documentation of requirements, you create Use Cases of requirements considering all inputs finalized from the initial interactions and meetings with all associated executive including CEO. In creating the standard documents, you can use Software Design Architect Software like Visio and IBM Rational Architect. It is a great idea to have Activity Diagrams, Interactions Diagrams and Deployment Diagrams in your SRS and DDS. At end of this process, create SRS(Software Requirement Specifications) to capture the technical
    details including software architecture of your Social Media Solution.
  4. Interact With Business Users-Granulate Requirement Analysis:
    In this phase of Requirement Analysis, plan and schedule meetings and interactions with the groups of Business Users and End Users from different functional areas to gather the requirements in detail. As your requirements goes on more granularity, constantly keep on updating FDS,DDS, SRS and other relevant documents. You can leverage enterprise Email-Facilities, Phone and VOIP Calls, Enterprise Social Media Networks, Social Networks, Audio and Video Conferences and physical meetings to interact with all associated business users.
  5. Interactions With Functional Heads -Granulate Requirement Analysis:
    To conclude Requirement Analysis process, initiate interactions using enterprise Email-Facilities, Phone and VOIP Calls, Enterprise Social Media Networks, Social Networks, Audio and Video Conferences and physical meetings with the functional heads from different business departments including Finance. As your requirements goes on granularity, keep on updating DDS based on the suggestions and inputs from the functional heads. Approval of all documents by the responsible functional and technical heads and CEO can be considered as one of The Best Practices Of Designing Social Media Reports but it is not a mandatory step. Now, plan and schedule time and allocate necessary resources to design Prototype of the solution.
  6. Create Prototype Of The Solution:
    Presenting the Prototype of your solution to CXO( CMO, CTO, CSO,CFO and CEO),Solution Architect or System Architect or Software Architect, Social Media Analysts,Business Analysts,Power Users and End-Users makes the solution less error-prone.As part of this practice, utilize all points gathered inside FDS, DDS and SRS to design either HTML-based Prototype or actually working Prototype deciding based up on the suggestions from Solution Architect or System Architect or Software or yourself if you are heading the team of solution design. In designing an actually working Prototype, leverage the power and features the platform that will be deployed in the production environment.
  7. Present Your Prototype To Business Users:
    Plan and schedule an event or UWT with Coffee and Cookies Moment to present the Prototype along with all relevant documents of your Social Media Solution. It is the latest trend to present all of the requirements as an interactive Video illustrated with voice message wherever needed. During the event, collect all suggestions and Change Requests from executives of all capacities and responsibilities associated with the solution. You can schedule the ending of the event or UWT with distribution of an interactive and intuitive User Manual to CXO( CMO, CTO, CSO,CFO and CEO), Solution Architect or System Architect or Software Architect, Social Media Analysts, Business Analysts,Power Users and End-Users. Request all of them to provide feedback and suggestion for the User Manual through all possible communication channels.
  8. Update Prototype And Documents:
    Now it is time to update FDS, DDS, SRS and prototype of your solution. To executive this task, finalize all updates and suggestions collected on UWT which are necessary go inside design documents. At beginning of DDS, put the requirements summarized from FDS, update DDS and SRS with the screen-shots taken from Solution Prototype and other relevant sources, associate the additional documents and URLs inside the main documents for further references in reading the DDS during report development.
  9. Handover Prototype And Docs To Development Team:
    Take the necessary approvals before sending the documents for final approval by Business Heads and further by CTO and CEO, if it is suits in your organization hierarchy. Once approved by all necessary business and functional heads, given them to the development team in an event. Hurray!Requirement Analysis of your Social Media Reports is over!
  10. Update Documents As Changes Come-Up:
    Responsible Project Manager along with designated AMs(Assistant Managers) and Team Leaders can initiate the process of designing of reports and KPIs utilizing the inputs from Project Plan and all other necessary documents including SRS. It is always evident for noticing some of mirror updates and changes during the development phase and you constantly update them to respective documents in detail.

    Analyzed By And Author: Amrit Chhetri, Twitter: http://twitter.com/AmritChhetriB
    Place: Darjeeling-734312