What Is Social Media Analytics ?
Social Media Analytics is a Software Platform that allows to measure the reach and impacts of Social Content you created, curated and distributed to an ecosystem of Social Media.
Best Strategies Of Social Media Analytics:
The 8 steps to leverage great Social Media Analytics:
1. Know Your Brand And Business :
You execute an extensive research of your Business and related areas including relevant strategies from other competing brands, governmental guidelines and policies ,future strategies and demographics of potential audience. You consider all vital points from the latest trends and the business-growth projected by Business Analysts and other relevant insights available as Business Case-Studies. You watch all relevant videos on YouTube,Vimeo and business plans and strategies available from other sources and mediums. You curate quality content- your own blogs,articles,posting,videos, presentation and the content crowdsourced into New/Social Curation platforms like Storify, Paper.li, List.ly, Pearltrees, Trap.it and Tweetedtimes.
2. Prepare Well-Documented Strategies:
The success of Social Media Analytics for your Social Media Campaigns and Promotions needs well documented strategies and execution plans. You can use any sort of Project Plan Tools as simplest as MS Excel and as good as Project Manager to create an execution plan of Social Media Analytics. You create the Project and Strategies as detailed as possible. Inside your documents, you include the profiles and responsibilities all member or executive of your campaigns. This is very effective from single member team to a large team as big as of 100 members.
3. Know Your Content :
You create the content on top of your Business Ideas and Business Strategies. At first prototype a generic content as a draft-copy of content for all target Social Platforms of your Social Media Marketing, campaigns or branding. You consider all of the latest trends and latest platforms to strengthen your Social Media Analytics strategies. Pod-casting and broadcasting the short-videos including infographics through Video Platforms like Keek, MixBit, Instagram and Vine is the latest and the most successful trend of Social Media. Create a highly specialized content for Visual Platforms like Pinterest, Flickr, Pheed to reach the premium segments of audience.
4. Leverage The Best Social Media Platforms:
Knowing the right set of Social Platforms is a vital step in gaining an impressive insights of your campaigns or content. You execute a Trial-Run of Social Media Analytics to generate the relevant matrices. It is always a best idea to choose the popular Social Networks like Tumblr,Facebook, Twitter and Google + to yield the best outcomes and ROI. You can find lots of Social Analytics Platforms for these networks to measure the reach, ROI and Social Influence. Follow the basic Thumb Rules! Twitter, Facebook and Google + are for best hybrid-content;Wordpress, Blogger, Quora and Custom blogs sites are good for text-content; Vine, Instagram, MixBit, Pheed and Keek are really good for video content ; Pinterest, Flickr, Google+ and CyPop are best for Visuals or pictures or infographics and SoundCloud and MixCloud are the best platforms for Audio-Content.
5. Leverage The Best Social Media Analytics Platforms:
You can utilize the basic matrices of in-built Analytics Platforms available inside the target Social Platforms. But, to know the depth of insights of your campaign or content published over the target platform, consider the use of third-party Social Analytics Platforms like Small and Google Analytics. Use of Reach.ly for Pinterest, Statigr.am for Instagram, IBM Contents Analytics and Small for crowd-sourced content are good match.Facebook’s New Page Insights gives an interesting information about the people that visit the pages. It gives segmented statistics of PTAT(People Talking About This) as Page Likes, Visits, People Engaged, Pages Tags, Mentions, Page Check-ins and other interactions. But,Google Analytics and Sumall give an unified reports from all connected Social Platforms.
6. Collaborate With Enterprise Social Platforms:
Almost 50 % SME and enterprise have started leveraging Enterprise Social Media in all sphere of Business including Human Resource and R&D. Therefore, you can consider to utilize data and other relevant inputs from Enterprise Social Platforms like Social-Cast and Yammer to get the effective and accurate insights from the Social Analytics Platforms . Most of the platforms allow you to integrate directly into Enterprise Social Platforms whereas in some case you can get the data of Enterprise Social Platforms and Social Analytics Platforms into excel or other DB system to generate the highly customized Reports and Dashboard using standard BI platforms like Pentaho, JasperReport,BIRT and Actuate. Some of BI companies like Actuate and SAP deliver unified Platforms for Social Media Platforms and Enterprise Social Platforms. You consider this kind of Social Media Analytics only if the campaign is really big in terms of money and execution.
7. Keep The Analytics Platforms Updated:
Every new Social Platform and updates to the exiting Social Platforms come with the most vital and critical feature. You can save lots of time and money simply by updating or migrating to the latest platforms. You keep a special provision inside your Social Media Analytics strategy to update platforms as need.
8. Automate Insights Discovery:
You can be more productive and effective by automatizing the generation and delivery mechanism of different statistics of your Social Platforms. Automate the insight generation process as much as possible. Statigr.am, an Analytics for Instagram allows you to automate the generation and delivery of reports for your instagram account. It gives you the insights of you Instgram account as an email-attachment in a regular basis. You leverage the similar feature of other common and best Analytics Platforms like Commun.it and SumAll.
Author: Amrit Chhetri, http://about.me/achhertrib