Monthly Archives: October 2013

11 Essential Steps Of Blog Marketing

 

  1. What is Blog Marketing?
    Marketing and selling of your content in any form are the most vital strategies of Social Content Curation. Marketing of Content including blog-posts is an art of selling ideas, creativity, personal innovations and writing-skills on Social Media and there are lots of Social Platforms and the best-practices for achieving a really great ROI.
  2. Essential Steps Of Marketing Your Blogs:
    11 essential steps of Blog Marketing or Content Marketing :

    1. Curate Great Content:
      A great content is a driving force to promote the brand values, create great social-influence and sell anything on Social Media. You need to focus on creating the best, well-informed and highly precise content of your product, services, brand and person to generate a great ROI. You read my blog ‘9 Steps To Boost Your Social Content’ to know all essential steps of creating and curating mind-blowing content.
    2. Use Great Blogging-Platforms:
      You can leverage the best Blogging Platforms to promote and broadcast your content in the best way and you can increase ROI by utilizing their services. Thenceforth, you can choose one out of two categories of Blogging Platforms- free and default Blogging-Platforms like Blogger, WordPress, Tumblr, Weebly, Medium and Quora or custom-Blogging Platforms with or without a support for CMS(Content Management System) like Joomla, Etimote, Drupal and WordPress.
                           
    1. Leverage Common Social Networking Sites:
      A simple rule of promotion of any of Social Content or Blog is to increase the Social Influence Statistics and a well-strategized use of common Social Platforms like Facebook, Pinterest and Google+ yields the best ROI with the lowest TCO. You can use Vine, Instagram and Mixbit to market your content through small video-advertisement of your blogs.
    2. Use Inputs Of Social Media Analytics :
      To take any important decision and the futuristic actions towards your blogs use the inputs from Social Media Analytics. It helps you in writing and curating the best blogs or content as they trend in the market. You can read my blog ’10 Best Strategies Of Social Media Analytics’ 
      to know all of the essential steps in using Social Media Analytics. You can organize all of your blogs using Bookmarking Sites like bitly and delicious to generate an interesting metrics of readership and readability.
    3. Create Social Content Profiles:
      You can create a Professional Summary of your blogs, write-ups and articles in one place. You can leverage Content.ly and About.me to create a beautiful looking Social Profile of your works. It gives one -point access to your works and it allows to promote your content, increase Social Reach among readers from Social Media and Corporate domains.
    4. Leverage Social Reputation Platforms:
      Writing of blogs and Guest Posts is primarily a creative work and maintaining the Social Reputation Profiles on Social Reputation Platforms like Klout, Xeeme, TrustCloud, Naymz and Kred helps to increase the readerships. You can leverage Social Reputation Platforms for two reasons – firstly to create a Professional Profile and secondly to know the matrices of your blog post.

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    5. Conduct Weekly Social Drills :
      Conducting Social Promotion Activities like AMA(Ask Me Anything) on Reddit, Tweetup on Twitter and Social Group Chatting on Social Communication Tools like WebChat, WhatsApp, Line, Nimbuzz, ooVoo, Skype and Google Hangout gives an enough room to promote your writing-works. Besides, you contribute your articles and blogs to the international onlines like The Huffington Post, NYTimes; regional national dailies like The Telegraph, The Statement, The Hindustan Times and Times Of India as Guest Posts or regular contributor. Also, contributing to other blogger-brands like Tech Crunch, SocialTimes and Mashable to increase the reach and values of your content.
    6. Use Social Promotion Platforms:
      You can leverage special category of Social Platforms like Outbrain, Sulia, Empire Avenue, Facebook Group and Linkedin Groups to promote and market your content. You utilize the services of Newsletter Platforms like MadMimi and FlashIssue to create promotional Newsletter for your blogs. You also can curate your blogs into Curation Platforms like Scoop.it, List.ly, Pearltress and Storify and leverage MadMimi to generate the Newsletter directly from the curated content.
      You can strategize the use of Blogging Community to promote and sell your blog-content and Blokube is one of the best in this category.

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      In my reviews,The Top 10 Blogging Community are:

    7. Use The Latest And Contextual Examples:
      The Context is one of The 6’Cs of Social Commerce and the same is true for Content Marketing too. Always be strategic in citing examples in your blogs and it must be very interesting, lively and truly contextual ones. If your blog is on Social Commerce, inclusion of the latest and innovative marketing strategy -‘Buying Coffee from StarBucks using Twitter’ improves the read of your blog-readers. 
    8. Include Great Social Content:
      You can increase the quality of your blogs by embedding some of the great Tweets from Industry Experts ,Analysts and Subject Matter Experts and by including the relevant videos from Social Video Sites like YouTube,Vimeo, Vine, Instagram and MixBit. Also, you can cream-up the richness of the blogs by inserting the latest updates from the companies or brands included in your blogs. It helps to increase the Social-Reach of your blogs by improving the readerships. If possible you can add the financial indicators and business forecasts by Business Research firms like KPMG and Gartner. You can also include great Visuals and Infographics from free Social Visual Platforms like Visual.ly. 
    9. Leverage Features Of Blogging Platforms:
      A great content is a driving force of your blogs and use of all great features of blogging-platforms improves the quality of your blogs. Leverage of the latest and unique features allows to improve the quality and richness of your blogs. It depends upon the type of blogging platforms you have chosen. If you are using WordPress on its own domain-server or on third-party domain, inclusion of ‘Slideshare’ of the relevant pictures, videos from YouTube, relevant Tweets, excerpts from an official blogs, article from national dailies and magazines improves the blogs in all aspects.Analyzed And Author By: Amrit Chhetri, http://about.me/achhertrib


10 Best Strategies Of Social Media Analytics

What Is Social Media Analytics ?
Social Media Analytics is a Software Platform that allows to measure the reach and impacts of Social Content you created, curated and distributed to an ecosystem of Social Media.

Best Strategies Of Social Media Analytics:
The 8 steps to leverage great Social Media Analytics:
1. Know Your Brand And Business :
You execute an extensive research of your Business and related areas including relevant strategies from other competing brands, governmental guidelines and policies ,future strategies and demographics of potential audience. You consider all vital points from the latest trends and the business-growth projected by Business Analysts and other relevant insights available as Business Case-Studies. You watch all relevant videos on YouTube,Vimeo and business plans and strategies available from other sources and mediums. You curate quality content- your own blogs,articles,posting,videos, presentation and the content crowdsourced into New/Social Curation platforms like Storify, Paper.li, List.ly, Pearltrees, Trap.it and Tweetedtimes.

2. Prepare Well-Documented Strategies:
The success of Social Media Analytics for your Social Media Campaigns and Promotions needs well documented strategies and execution plans. You can use any sort of Project Plan Tools as simplest as MS Excel and as good as Project Manager to create an execution plan of Social Media Analytics. You create the Project and Strategies as detailed as possible. Inside your documents, you include the profiles and responsibilities all member or executive of your campaigns. This is very effective from single member team to a large team as big as of 100 members.

3. Know Your Content :
You create the content on top of your Business Ideas and Business Strategies. At first prototype a generic content as a draft-copy of content for all target Social Platforms of your Social Media Marketing, campaigns or branding. You consider all of the latest trends and latest platforms to strengthen your Social Media Analytics strategies. Pod-casting and broadcasting the short-videos including infographics through Video Platforms like Keek, MixBit, Instagram and Vine is the latest and the most successful trend of Social Media. Create a highly specialized content for Visual Platforms like Pinterest, Flickr, Pheed to reach the premium segments of audience.

4. Leverage The Best Social Media Platforms:
Knowing the right set of Social Platforms is a vital step in gaining an impressive insights of your campaigns or content. You execute a Trial-Run of Social Media Analytics to generate the relevant matrices. It is always a best idea to choose the popular Social Networks like Tumblr,Facebook, Twitter and Google + to yield the best outcomes and ROI. You can find lots of Social Analytics Platforms for these networks to measure the reach, ROI and Social Influence. Follow the basic Thumb Rules! Twitter, Facebook and Google + are for best hybrid-content;Wordpress, Blogger, Quora and Custom blogs sites are good for text-content; Vine, Instagram, MixBit, Pheed and Keek are really good for video content ; Pinterest, Flickr, Google+ and CyPop are best for Visuals or pictures or infographics and SoundCloud and MixCloud are the best platforms for Audio-Content.

5. Leverage The Best Social Media Analytics Platforms:
You can utilize the basic matrices of in-built Analytics Platforms available inside the target Social Platforms. But, to know the depth of insights of your campaign or content published over the target platform, consider the use of third-party Social Analytics Platforms like Small and Google Analytics. Use of Reach.ly for Pinterest, Statigr.am for Instagram, IBM Contents Analytics and Small for crowd-sourced content are good match.Facebook’s New Page Insights gives an interesting information about the people that visit the pages. It gives segmented statistics of PTAT(People Talking About This) as Page Likes, Visits, People Engaged, Pages Tags, Mentions, Page Check-ins and other interactions. But,Google Analytics and Sumall give an unified reports from all connected Social Platforms.

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                                      (SumAll Analytics)
6. Collaborate With Enterprise Social Platforms:
Almost 50 % SME and enterprise have started leveraging Enterprise Social Media in all sphere of Business including Human Resource and R&D. Therefore, you can consider to utilize data and other relevant inputs from Enterprise Social Platforms like Social-Cast and Yammer to get the effective and accurate insights from the Social Analytics Platforms . Most of the platforms allow you to integrate directly into Enterprise Social Platforms whereas in some case you can get the data of Enterprise Social Platforms and Social Analytics Platforms into excel or other DB system to generate the highly customized Reports and Dashboard using standard BI platforms like Pentaho, JasperReport,BIRT and Actuate. Some of BI companies like Actuate and SAP deliver unified Platforms for Social Media Platforms and Enterprise Social Platforms. You consider this kind of Social Media Analytics only if the campaign is really big in terms of money and execution.

7. Keep The Analytics Platforms Updated:
Every new Social Platform and updates to the exiting Social Platforms come with the most vital and critical feature. You can save lots of time and money simply by updating or migrating to the latest platforms. You keep a special provision inside your Social Media Analytics strategy to update platforms as need.

8. Automate Insights Discovery:
You can be more productive and effective by automatizing the generation and delivery mechanism of different statistics of your Social Platforms. Automate the insight generation process as much as possible. Statigr.am, an Analytics for Instagram allows you to automate the generation and delivery of reports for your instagram account. It gives you the insights of you Instgram account as an email-attachment in a regular basis. You leverage the similar feature of other common and best Analytics Platforms like Commun.it and SumAll.

Author: Amrit Chhetri, http://about.me/achhertrib