- What is Blog Marketing?
Marketing and selling of your content in any form are the most vital strategies of Social Content Curation. Marketing of Content including blog-posts is an art of selling ideas, creativity, personal innovations and writing-skills on Social Media and there are lots of Social Platforms and the best-practices for achieving a really great ROI.
- Essential Steps Of Marketing Your Blogs:
11 essential steps of Blog Marketing or Content Marketing :
- Curate Great Content:
A great content is a driving force to promote the brand values, create great social-influence and sell anything on Social Media. You need to focus on creating the best, well-informed and highly precise content of your product, services, brand and person to generate a great ROI. You read my blog ‘9 Steps To Boost Your Social Content’ to know all essential steps of creating and curating mind-blowing content.
- Use Great Blogging-Platforms:
You can leverage the best Blogging Platforms to promote and broadcast your content in the best way and you can increase ROI by utilizing their services. Thenceforth, you can choose one out of two categories of Blogging Platforms- free and default Blogging-Platforms like Blogger, WordPress, Tumblr, Weebly, Medium and Quora or custom-Blogging Platforms with or without a support for CMS(Content Management System) like Joomla, Etimote, Drupal and WordPress.
- Curate Great Content:
- Leverage Common Social Networking Sites:
A simple rule of promotion of any of Social Content or Blog is to increase the Social Influence Statistics and a well-strategized use of common Social Platforms like Facebook, Pinterest and Google+ yields the best ROI with the lowest TCO. You can use Vine, Instagram and Mixbit to market your content through small video-advertisement of your blogs.
- Use Inputs Of Social Media Analytics :
To take any important decision and the futuristic actions towards your blogs use the inputs from Social Media Analytics. It helps you in writing and curating the best blogs or content as they trend in the market. You can read my blog ’10 Best Strategies Of Social Media Analytics’ to know all of the essential steps in using Social Media Analytics. You can organize all of your blogs using Bookmarking Sites like bitly and delicious to generate an interesting metrics of readership and readability.
- Create Social Content Profiles:
You can create a Professional Summary of your blogs, write-ups and articles in one place. You can leverage Content.ly and About.me to create a beautiful looking Social Profile of your works. It gives one -point access to your works and it allows to promote your content, increase Social Reach among readers from Social Media and Corporate domains.
- Leverage Social Reputation Platforms:
Writing of blogs and Guest Posts is primarily a creative work and maintaining the Social Reputation Profiles on Social Reputation Platforms like Klout, Xeeme, TrustCloud, Naymz and Kred helps to increase the readerships. You can leverage Social Reputation Platforms for two reasons – firstly to create a Professional Profile and secondly to know the matrices of your blog post.
- Conduct Weekly Social Drills :
Conducting Social Promotion Activities like AMA(Ask Me Anything) on Reddit, Tweetup on Twitter and Social Group Chatting on Social Communication Tools like WebChat, WhatsApp, Line, Nimbuzz, ooVoo, Skype and Google Hangout gives an enough room to promote your writing-works. Besides, you contribute your articles and blogs to the international onlines like The Huffington Post, NYTimes; regional national dailies like The Telegraph, The Statement, The Hindustan Times and Times Of India as Guest Posts or regular contributor. Also, contributing to other blogger-brands like Tech Crunch, SocialTimes and Mashable to increase the reach and values of your content.
- Use Social Promotion Platforms:
You can leverage special category of Social Platforms like Outbrain, Sulia, Empire Avenue, Facebook Group and Linkedin Groups to promote and market your content. You utilize the services of Newsletter Platforms like MadMimi and FlashIssue to create promotional Newsletter for your blogs. You also can curate your blogs into Curation Platforms like Scoop.it, List.ly, Pearltress and Storify and leverage MadMimi to generate the Newsletter directly from the curated content.You can strategize the use of Blogging Community to promote and sell your blog-content and Blokube is one of the best in this category.
In my reviews,The Top 10 Blogging Community are:
- Use The Latest And Contextual Examples:
The Context is one of The 6’Cs of Social Commerce and the same is true for Content Marketing too. Always be strategic in citing examples in your blogs and it must be very interesting, lively and truly contextual ones. If your blog is on Social Commerce, inclusion of the latest and innovative marketing strategy -‘Buying Coffee from StarBucks using Twitter’ improves the read of your blog-readers.
- Include Great Social Content:
You can increase the quality of your blogs by embedding some of the great Tweets from Industry Experts ,Analysts and Subject Matter Experts and by including the relevant videos from Social Video Sites like YouTube,Vimeo, Vine, Instagram and MixBit. Also, you can cream-up the richness of the blogs by inserting the latest updates from the companies or brands included in your blogs. It helps to increase the Social-Reach of your blogs by improving the readerships. If possible you can add the financial indicators and business forecasts by Business Research firms like KPMG and Gartner. You can also include great Visuals and Infographics from free Social Visual Platforms like Visual.ly.
- Leverage Features Of Blogging Platforms:
A great content is a driving force of your blogs and use of all great features of blogging-platforms improves the quality of your blogs. Leverage of the latest and unique features allows to improve the quality and richness of your blogs. It depends upon the type of blogging platforms you have chosen. If you are using WordPress on its own domain-server or on third-party domain, inclusion of ‘Slideshare’ of the relevant pictures, videos from YouTube, relevant Tweets, excerpts from an official blogs, article from national dailies and magazines improves the blogs in all aspects.Analyzed And Author By: Amrit Chhetri, http://about.me/achhertrib