14 Best Strategies Of Using Social Media In Fashion Business

Fashion is a Business of creativity,ideas and innovations in Lifecare either as refined design- concepts and innovative design-concepts or in the form of things acceptable to human being and their lifestyle. The Business of Fashion is one of the successful Business Models on Social Media Marketing. Social Media Platforms can be leveraged to every aspect of Fashion and Lifestyle businesses. The usages comprise Fashion Crowdsourcing to Client-Servicing in different corners of Fashion and Lifestyle.

  1. Social Media Platforms As Fashion Crowdsourcing Platforms:

    Fashion is a creativity-centric business model and it requires in-depth analysis of interests, people, places and ideas in bringing-up of great services and products of Fashion. These considerations help you to conceptualize, design, produce, promote and sell ideas,services and products on Social Media. To gather the ideas and concepts of designing an innovative fashion concepts, you leverage Social Media as one of the trusted sources of necessary knowledge. You can document these strategies and steps of gathering different ideas,knowledge and concepts of things of Fashion as The Best Practices of your Fashion Business and it is called Knowledge Crowdsourcing.

    There are many Social Network Platforms and Websites dedicated to generic Knowledge Crowdsourcing but popular and common Social Network Platforms are always effective to Fashion Knowledge Crowdsourcing. You utilize the services of Facebook, Twitter, Pinterest and Google Plus as Knowledge Crowdsourcing Platforms of your Fashion Business. The Social Surveys and Social Media Campaigns are two most successful mechanisms of Fashion Knowledge Crowdsourcing.

  2. Use Social Media To Promote Fashion Businesses :

    You always leverage different services of Social Media Marketing to promote and market all sorts of Fashion creativity, ideas, services and products. Marketing of anything using Videos on Social Media is termed as Viral Marketing and it is one of the most successful marketing-channels that you can place into action to market different concepts of Fashion Businesses.

    You utilize services of every category of Social Media Networks including Social Visual Platforms like Pinterest, Flickr, Facebook, Tumblr and Google Plus to promote your Fashion Business. You also use YouTube, Instagram,Vine,Google Plus, Tumblr, Facebook and MixBit to promote Fashion creativity, services, ideas and products.

  3. Blogs As Social Media Marketing Channel:

    Writing up and curation of blogs of creativity, ideas, services and products on Fashion is the latest trend of Social Media Marketing. You can either own your own blogging sites by leveraging the services of blogging-platforms from WordPress, Blogger, Tumblr or others or by registering the suitable blogging-addresses to post great blogs through WordPress.com, Tumblr.com and Blogger.com. Blog for Social Media Marketing blog is the latest and most successful trend of Social Media Marketing.

    The most popular platforms capable of catering good services to Fashion Blogging are WordPress, Blogger, Tumblr, Weebly and Joomla. As Tumblr has the highest number of younger viewers and readers, it is always great idea to maintain blogs on Tumblr if the creativity, ideas,services and products are X and Y generations centric.

  4. Content Curation As Social Marketing Tool:

    Social Content Curation serves as an effective and the trusted source of content of your Fashion Blogs. You share your curated content either directly from Social Curation Platforms and you refer these content to write own blogs of Fashion creativity,ideas, services and products. There are many Social Content Curation Platforms and some of them are really good for curating the content for your Fashion creativity, ideas, services and products. In my analysis, Flipboard, Scoop.it, Storify, List.ly and Paper.li are The Top 5 Social Curation Platforms.

    Sharing of Social Content directly from Social Content Platforms including Paper.li, List.ly and Flipboard to all common and popular Social Network Sites like Facebook, Twitter, Google Plus, Pheed and Tumblr is an effective way of promoting your Fashion Business. This practice gives progressive chart of number of viewers and readers in an easiest way.

  5. Kick-Start Social Commerce Business Of Fashion:

    The use of Social Commerce is another best practice of leveraging Social Media Platforms to Fashion and Lifestyle Businesses. There are many Social Network Platforms that allows to have e-commerce sites of your Fashion creativity, ideas, services and products. The Social Commerce Platforms are succeeding heavily in the global market. The practice of commissioning services of Social Commerce Platforms in Fashion Businesses is really futuristic and most effective tool to generate a good ROI.

    Some of the best Social Network Platforms to your Social Commerce Business are LimeRoad and eBay. Almost every Social Commerce Platform allows to promote, market and sell different ideas, services and products in an easiest way using Social Media Marketing.

  6. Serving Fashion Updates On Social Media:

    Social Media Networks have already been leveraged to publish and inject regular updates and information of Fashion to the users. One of the common Fashion Blog Trends is maintaining general category of Blogs,Reviews,Viral Videos and intuitive-presentations of generic Fashion Shows, Wearable Fashion Shows, Bikini Shows and other types of Fashion events and seminars. The regular updates and flash-backs of great Fashion Week Events like Mumbai Fashion Week,New York Fashion Week, Milan Fashion Week and similar events in Fashion-Savvy hill stations like Darjeeling, Kalimpong, Kathmandu and Shimla are most impressive way of using Social Media in an ecosystem of Fashion.

    You can commission all common and popular Social Networks Platforms like Facebook, Twitter, Google Plus, Pheed and Tumblr to push updates,comments and reviews of different categories of Fashion Products. FashionTV’s Pages on Facebook, Google Plus, Instagram, Pheed and Tumblr are great examples of Social Network Pages. Those pages give the latest Fashion updates instantly and regularly. The real-time live-streaming of Fashion Shows through Video Streaming Platforms like YouTube, Google Hangout, Vimeo and Ustream is an effective strategy and it yields really good ROI at lower TCO. All Wearable Devices including Microsoft’s newly conceptualized sensor-fitted Woman-Bras will create a booming effects on Social Media Marketing in selling High-Tech Fashion concepts and products.

  7. Cocktails And Food Recipes On Social Media:

    Cocktails and Cocktail Recipes are most trendy recipes of today’s Lifestyle and Fashion. You can count heavily on Social Media Networks to brand, promote and sell great formulae, recipes, services and products of Cocktails, Cocktail Recipes, Mocktails and Mocktails Recipes and other Drink Recipes. Use of Mobile Apps in Cocktail Industry is trending as one of The Top Trends of Mobile Apps since 2013 and will grow further in 2014. It gives an easy and accurate information of Cocktails and Cocktail Recipes. Cocktail Mixology, Cocktail Flow and Bar Tender are top three Mobile Apps for Cocktails lovers.

    In 2012, The US President Mr. Barak Obama contributed few premium Cocktail Recipes categorically through one of his tweets. Those recipes became popular instantly at the global scale and created a sensationalized popularity on Social Media Community. Besides, all great Bar Schools and Cocktail Sommeliers have leveraged Social Video Platforms like YouTube, Instagram and Vine to promote and sell their ideas and services on Social Media.

  8. Fashion Healthcare Services On Social Media:

    Fashion is no more an exclusive and hefty expensive Lifestyle Business. It is expanding as one of the best practices of maintaining good health, globally. It is a great idea to maintain blogs and Social Network Pages dedicated to Fashion Healthcare. There are many Social Networks and websites specialized on Healthcare Services with great potential of giving all valuable and unbeatable medical guidelines and services to mass. Now, it is a part of Social Media Healthcare and which is growing sharply.

    OneHealth and WebMD leverage two great web and mobile applications to Healthcare and lifestyle.You leverage their services in two distinct ways. Firstly, as a source of Social Content Curation and secondly to share posts, reviews and updates related to Healthcare Services. Social Media Platforms has tremendous potential of becoming powerful tools to ChildCare and other MedCare Services in the ecosystem of Healthcare. There are many Social Media Platforms and Mobile Apps which cater the latest and high-tech MedCare Services. BabyCare and WebMD are great Social Platforms in serving everything to healthy growth of your babies under the international standards and guidelines from WHO.

  9. Beauty-Care Services:

    Like in Fashion Healthcare Services, you leverage Social Media Platforms to reach your followers, readers and viewers with blogs, updates and reviews of ideas, services and products of beauty-care. Almost all great national and international beautycare brands have already started leveraging Social Media Platforms in their Beautycare Businesses.

    There are numerous Web and Mobile platforms serving to Beautycare Services, Beauty Tips and Beauty products. The great Social Beautycare Platforms are Pompadour, Pheed and Pinterest. You use Pinterest to improve social presence of your business of Beautycare services. Beautycare is a process-centric service that uses visuals with suitable textual narration to bring great business-impact to viewers and readers. In same way, Social Video Platforms capable of leveraging video-services to beautycare are Instagram,Vine and Google Plus.

  10. Social Media Platforms As Launching Pad:

    The launch of Fashion ideas, services and products on Social Media is an innovative and most successful trends of Fashion. Henceforth, you use all standard Social Network Platforms like Facebook, Twitter, Google Plus, Pheed and Tumblr to announce launches of Fashion ideas, services and products to mass.

    You leverage the services of blogging platforms like WordPress, Blogger and Tumblr to announce and launch new stuffs of Fashion Business to which you have used Social Media Platform as an additional Marketing Tool. FashionTV, Lakeme and Wills LifeStyle are top brands who have utilized Social Media Marketing to the fullest. The use of Social Video Networks as launching-pads for all marketable ideas, services and products of Fashion is the innovative strategy in Social Media and it’ll grow sharply in future.

  11. Fashion Boutiques On Social Media Platforms:

    Bringing a great success to any Fashion Business and Fashion Boutiques is not an easy task, it requires a balanced-execution of all designing, branding and marketing strategies. You always leverage the services of Social Media Platforms to market all stuffs of Fashion like ideas, services and products.

    I personally suggest all Fashion Boutique owner to own his presence in Social Media Networks like Facebook, Twitter, Google Plus, Pheed and Tumblr to boost-up the Fashion Businesses. You think of owing two different Fashion Boutiques with Social Media Platforms – one in Social Commerce Platforms and another one in physical space.

  12. Agri-Fashion On Social Media:

    All agricultural ideas, innovations, services and products are slowly trending as a part of daily Fashion and LifeStyle. Social Media is one of the best Marketing Channels to brand,promote and sell agricultural products like crossed-hybrid cucumber in innovative ways.

    There are limited numbers of personal brands, retailers and companies who are selling green and fresh agricultural products as branded items through Social Media Marketing. So, it is a great idea to have textual and video blogs to sell agricultural innovations, ideas and products of Fashion. All fauna and flowers are great essences of today’s Lifestyle and Fashion. It is a great concept to have social pages and blogs for brands,shops and boutiques who are selling agri-product based Fashion items.

  13. Social Media Platforms For Home Automation:

    Home Automaton is one of The Top 10 Lifestyle Trends of Realty and Interior Designs. It’ll grow and expand across all spheres of residential, official, super and mega malls, public and other types of living-constructions. There are many amazing and great Mobile Apps in an ecosystem of Mobile Apps who allow to control almost every electronic gadgets of home automation and of other areas of LifeStyles. Foursquare, Path and Google Plus are applicable Mobile Apps those have substantial potentials of bringing up great applicability to Home Automation

  14. Special Fashion Services:

    The services of Social Media Platforms have already been leveraged into all aspects of Fashion and LifeStyle Businesses. The Street Fashion Shows and Street Fashion Wears are most common and successful business concepts trending not only in India but also in UK, USA ,China, Russia, Italy and Ukraine. Henceforth, Social Media Marketing has a great potential of leveraging reliable services in branding, marketing and selling things through Street Fashion and it’ll grow globally. There are many markets who are popular in Street Fashion. Sarojini Nagar, Lajpat Nagar and Janpath are top Street Fashion hubs in National Capital City regions of India.

Blogger And Analyst:Amrit Chhetri ,Place:Siliguri,Darjeeling

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Top 6 Students Centric Cloud Drives

Top 6 Students Centric Cloud Drives

The requirements of storage of data and Cloud Storage can marry really well for today’s Gen-Yers or Gen-Xers.The students of any standard – starting from standard I to post doctoral research and business analysts-can avail the services of Cloud Storage to store, manage and retrieve their data and other educational resources in a very secured and reliable way. There are many Cloud Storage Service providers in market but only few of them are good in all aspects. Below are The Top 6 Cloud Storage Services for the students, academicians and other users from educational sectors and the researchers from educational and business research areas:

  1. Microsoft SkyDrive:

    Microsoft SkyDrive or OneDrive is a great Cloud Storage Platform for students and it gives 5GB FREE storage for all. It is one of the best Cloud Storage Systems. It can sync data from cross-platform devices including Mobiles. One of the best features of SkyDrive is WepApp for Words, OneNote and Spreadsheets. It also leverages integrated Notes Application, OneNote capable of recording, managing and sharing the digital notes. It provides the best Social Integration and Mail Clients Integration services. It also gives great functionality for sharing the documents in two modes- viewing and editing.

  2. Google Drive:

    GoogleDrive is another great Cloud Storage System from Google with 5GB FREE usage for all registered users. It gives really cool and easy to use Cloud Storage System for students. It also syncs data from cross- platforms devices including Mobiles powered by Android, Apple iOS and MS Windows Mobile. One of the best features of Google Drive is the easiest sharing of documents as attachments from Gmail, an enterprise standard mailing service from Google. It also leverages in-built editing capability to all word-documents and spreadsheets. Unlike, Microsoft SkyDrive it does not provide any Note Application.

  3. Dropbox:

    Dropbox is the most common and popular Cloud Storage plus Data Management System. It also gives 5GB of FREE storage to all. It syncs data from all cross-platform devices and it has a tight integration with Facebook’s Groups too. One of the best features of Dropbox is the support for a personalized site generated with files and folders of designated folders. It provides the best Integration Services to Social Networks and almost all Mail Clients including Outlook.com and other best ones.

  4. Sugarsync Drive:

    Sugarsync Drive is an easy to use Cloud Storage with support for complex data-security controls. It also gives 30 days trial usage to all registered users. It also syncs data from cross-platforms devices. Unlike Dropbox, it does not support integration of file and folder with Facebook’s Groups. One of the best features of SugarDrive is support for sharing and editing of documents by groups of users. It provides the best Social Integration and Mail Clients Integration Services. You can also sync all activities from Social Network like Flickr and Facebook.

  5. Mega Drive:

    Mega Drive is the latest entrant in an ecosystem of Cloud Storage Platform. It leverages a great user-experience. It also gives 5GB of FREE usage to all registered users. It also syncs data from cross-platforms devices. It does not provide any integration-support for Facebook’s Groups. One of the best features of MegaDrive is an Integration Service to almost every Mobile App. It provides the best Social Integration and Mail Clients Integration services.

  6. Amazon Drive:

    Amazon Drive is the most easiest to use and secured Cloud Storage from Amazon. It also gives 5 GB of FREE usage to its registered users. It syncs data from cross-platform devices including Mobiles powered by Android and MS Windows RT. Unlike Dropbox, it does not support integration with Facebook’s Groups. One of the best features of Amazon is integrated support to Audio-Books Readers including Ambling.It provides a best Social Integration and integration to all Mail Clients including Yandex and others.

Tech & Biz Author: |Amrit Chhetri, Siliguri-734003| |Copyright(C): Amrit, 2013|

10 Essential Steps Of Products Reviews

10 Essential Steps Of Products Reviews:

  1. Know The Products To Review:

    You select the products or brands or services or platforms that you know at best and which are trending in market. Consider the products which have similar functionality and features and it is practically good idea to consider the categories of things which are trending in that product ecosystem and projected to become the top selling things in future. It is always a great idea to consider top ten to fifteen things from similar category as contenders of your review and analysis. Also Read: 10 Essentials Steps Of Requirement Analysis Of Social Media Reports

  2. Create A Feature-Sheet Of Products:

    Create a well-formatted spreadsheet, preferably on Cloud System, to capture all important attributes and features of the products. You consider all important features as the mandatory attributes. It should include device type, manufacturers, brands, products, applicability and compatibility, operating system, memories and communication protocols. Other important parameters for accessories are cameras, speakers, microphones and vital statistics like screen size, display technology, colors, prices and new contenders in same category.

  3. Feel Real Products/Products:

    Without a real presence of products or installations of all platforms finalized as contenders of your process, it is really impractical to draw any conclusion. Henceforth, get the physical products from authorized marketing companies or manufactures, if category of the contenders is electronics goods and have the installations of latest versions, if the contenders are software platforms. The same rule is applicable for other categories too. Once the things made available, start using and reviewing all features and attributes collected at the beginning of the review-process.

  4. Scan Company’s Social Content :

    To gather a detailed information about the things, you go through the updates by an official tweeter-handler and the official blogs of the companies or brands. Social Network Pages of manufacturers and brands on Linkedin, Facebook and Google Plus and Social Reputation Platforms like Xeeme, Kred, Klout and Naymz are other reliable sources of products information. Most of the companies have started levering their own official blog-sites to announce the launch of new products, features updates and to push their products information to mass. Also Read: Social Commerce Is The Future of E-Commerce

  5. Study Pictures Of Products:

    The photos or pictures and infographics are also great source of information about any product under review. You can collect all vital details like look-and-feel, colors, memory, screen sizes and controls layout propositions from these content. Any official or professionally taken picture of things can give really meaning information. Henceforth, study and analysis of these images yield useful details for product review.

  6. Watch & Study Product Videos :

    The Product Video is another reliable and trusted source of product information. It gives you the complete details in few seconds and this information is always in good quality. Most of the electronics brands have official accounts on YouTube to deliver content-rich videos of products,launches ceremonies and other product information. Other Video Platforms you can scan for product details are Instagram,Vine, Google Plus, MixBit and Vimeo. One of the good things about product video is complete coverage of all features and comparative statistics.

  7. Attend All Events:

    You remain updated about all seminars and events related to launch and promotions of products considered. Some great brand like LG, Samsung, Micromax, Microsoft, Oracle and FashionTV have started leveraging Social Media Networks including Facebook, Twitter, WeChat, WhatsApp, Google Plus, Instagram,Vine,Path and YouTube to launch their products. In same context,you can gather really great pieces of information by attending products Seminars and Webinars including national and international events like SXWX, Electronics Consumer Conclave, Wills LifeStyle Week and Milan Fashion Week.

  8. Finalize Top Features To Review:

    Finalize the features which have critical impacts on selling and buying of the product. Price, functionality, post-sales services and brand values are top four attributes that need to be consider in reviewing any category of products. From thousands of features, prepare the list of all important ones including prices,brands, post-sales services, CPU and memories (internal and external) to conclude review process of products you considered. You need to have different feature-list matching the category of the products under review-process.

  9. Prepare Wining Contenders:

    Now, it is time to segregate top three to five products from the contenders that you have considered at initial phase of review process. Using an analytical statistics, finalize top three or five things depending upon the number of contenders. If any update or changes come up, add them to your features list of Winning Contenders. It is good time to write a draft-copy of content of your reviews.

  10. Create Review Content:

    Greater the quality of review-process and content, bigger will be the success, viewerships and impacts of the review. Writing up of content of any review in a comparative way is the latest trend of every product-review. Besides, the comparative statistics, inclusion of other related information like Stock Value,Business Trends, latest Sales Trend and the projected market trends including how other contenders are lined-up to boom in that market segment can decor your content at the best. Also Read: 11 Essential Steps Of Blog Marketing

Analyzed By And Author:Amrit Chhetri ,Place: Bara Mangwa, P.O: Takling, Darjeeling-734312

7 Essential Steps Of Great News Curation

7 Essential Steps Of Great News Curation:

  1. Know Your Requirements:

    In Social News Curation, every good Requirement Analysis is the backbone in acquiring a huge number of visitors. Henceforth, capture the requirements detailed in all aspects. You focus in capturing two sets of requirements and they are Functional Requirements and Technical Requirements. Gather all necessary parameters of requirements of your Social News Curation and document them well in an industry standard formats. It should include detailed specifications of targets Platforms including support for scheduler and customization, social integrations, support for customizations and availability of Apps on Mobile Platforms like Android, Apple iOS, Windows Mobile OS, Tizen and Mozilla Firefox.
    Also Read: 10 Essentials Steps Of Requirement Analysis Of Social Media Reports

  2. Prepare A Draft-Version Of Requirements:

    The News Category and level of details of News are two important attributes of Requirement Analysis of Social News Curation. You select all relevant News categories from list of top categories like Science, Sports, Finance, Business, Stock, Politics, Healthcare, E-Commerce, Education, Logistics, Shipping, Infotainment, Fashion, LifeStyle, Beauty-care, Aeronautics, Global News, Politics, International Relation,Robotics and Journalism. Also,prepare micro-level details of categories, topics and trusted sources of news.

  3. Leverage Best Social News Curation Platforms:

    Every Social News Curation Platform is always best on its own features and most of them leverage a common set of features including the support for integrated sources under a legal business terms and conditions for social sharing, brand promotions. Besides, all great platforms support external sources simply by mentioning their names as Source-Courtesy. The Social News Curation Platforms that you’ll select depend upon the nature and type of requirements.Paper.li, News360 and TweetedTimes are few of The Best News Curation Platforms.

  4. Map News-Content Sources:

    Most of Social News Curation Platforms have business partnerships with all leading News Publications like New York Times, The Guardian, The Forbes, The Time Magazine, The Washingtonpost and The London Times and you can use their News directly on your News Curation. If you have finalized Paper.li as one of the Platforms to curate your Social News Content, you can curate and curate news directly from all great publishers under the legality of their partnership with Paper.li. To publish auto-updated Social News about any category and topic, you always leverage content-filters at source level.

  5. Gain Visitors Through Social Sharing:

    To earn bigger outreach of Social News Curation, you can leverage News Sharing Platforms which have a maximum number of visitors and viewers. The most common platforms ideal for gaining a maximum number of visitors are Facebook, Twitter, Google Plus, Pheed, Vines and Instagram. Your outreach measurement depends upon two important factors. They are the quality of the news you curated and strategic steps levered to broadcast the News. Henceforth, curate the best quality of news, update content on timely-fashion,leverage all best Social Networks to share news of your Curation and measure every matrix in regular basis.
    Also Read: 11 Essential Steps Of Blog Marketing

  6. Analyze Outreach Of Curated Social News:

    It is important to know and prepare a right-set of parameters to analyze the outreach of Social New Curation. And, there are many great Social Analytics Platforms compatible for measurements of total visitors, expected visitor-counts and counts of activities similar to Like and Retweet of Tweets. By analyzing every sort of activities,you re-strategize the activities and steps of content-filtration and social sharing to improve your Social News Curation in all aspects.
    Also Read: 7 Essentials Categories Of Social Media Tools For Twitter

  7. Re-Map News-Content Sources:

    While analyzing insights of your Social News Curations, you prepare a list of additional sources of news and associated content-filters for re-defining sources of Social News and this strategy helps in gaining greater ROI with lesser TCO. In doing so, consider every minute change that makes huge improvements to your Social News Curation. Once you re-defined the mapping of sources,update the page and preview content generated with updated News Sources.

Analyzed By And Author:Amrit Chhetri ,Place: Bara Mangwa, P.O: Takling, Darjeeling-734312

16 Essential Steps Of Best Social Media Marketing Strategies

To surface gigantic achievements out of Social Media Marketing, you leverage the strategies and steps analyzed below:

  1. Know Your Product Or Service Well:

    The complete details of Things that you sell is an important attribute of Social Media Marketing and it yields really great result by considering it into your Social Media Strategies. Even in 6Ps Rules Of Marketing, product always takes the highest position followed by people. You plan of running a Marketing Campaign and utilizing the available inputs from all associated heads to get complete idea of products to be engaged in future. The selling trends, key selling features, target customer segments and geographical regions, socio-economic positions of customer, customer behaviors in the zones, average societal-strata of customers, Market Exit Reasons of other competitors, comparative view of products from other competitors in present and future, availability and types of logistics, government rules and policies are key attributes of today’s Social Media Marketing.
    You can leverage Competitive Intelligence and Customer Intelligence to know the information in more detail. Besides, they are valid for selling the services too, including engineering, construction, human resources, private security and police services, transportation, railway, healthcare and aviations through Social Media Marketing.
    Also Read: 10 Essentials Steps Of Requirement Analysis Of Social Media Reports

  2. Business Analysis Of Expectations:

    Just like product knowledge, knowing the expectations of your Social Media Marketing from all aspects is a vital step in gaining a greater success from Social Media Marketing. Prepare a list of all expectations and outcomes as a document and include the target sales figures, projected sales figures, actual sales figures in the last selling periods(WOW,FOF, MOM, QOQ and YOY) and targets sales figures of other marketing channels like brand-shops, retailing and franchised shops. These information are important due to differences in sales figures of same product or services or other things from different sales channels.

  3. Analysis of Business Issues:

    To formulate world class Social Media Strategies, it is very important to know all possible hurdles, problems and issues that may occur inside Social Media Marketing and Sales. You prepare a list of all possible hurdles, issues and problems as a document including important information like seasonal selling patterns, socio-political stability and reasons of reduction of customers like floods and shifting of residential colonies.
    If the strategies are meant for selling of premium electronic devices of category of Head Mounted Display like Telepathy One or Google Glass, the availability of better devices in comparatively lower prices from other competitors is the biggest threat in achieving the bigger sales through Social Media Marketing. You can create the counter-strategies against these problems. Offering the same product bundled with another relevant service or product like 4G Connectivity or Baby Earphone or subscriptions of Digital Publication from leading publishers including Times Of India, NYT, The Washingtonpost, Time Magazine, The Guardian, Teen Vogue and The Forbes.

  4. Consider All Latest Trends:

    To design the best, updated and next generation quality of Social Media Strategies, you can consider all the latest and futuristic trends of the product, industry and Social Media Marketing into your Social Media Strategies. To capture the present trends of the product, conduct a knowledge crowdsourcing, consider all vital points of Case Studies from leading Market Research Firms like Gartner and KPMG and independent Business Analysts like Amrit Chhetri and Carol Stephen and leverage outcome of Competitive Intelligence and Customer Intelligence, if they are available in your organization.
    Also Read: Social Commerce Is The Future Of E-Commerce

  5. Outline The Social Media Strategies::

    Now, it is time to outline strategies for your Social Media Marketing. Amalgamate all inputs from Business Plan, Product Knowledge, hurdle and other inputs relevant to Social Media Marketing. Divide overall strategies into two parts-core Social Media Marketing Strategies and Execution Strategies. The importance of Social Media Marketing in Digital Marketing is really important point of your strategies and include outcome of different Social Media Marketing campaigns can be part your strategies. In executing these strategies, you can include plan and details from different types of documented needed. Detailed Analysis of Social Media Marketing Platforms, content types, categories and the names of different campaigns, analysis of different marketing activities. Keep options open for leveraging all sales channels utilizing Social Commerce, F/T Commerce, Mobile Commerce and Blog Commerce to market your product or service.

  6. Prepare An Army Of Social Media Professionals:

    Through Social Media Marketing looks essay from outside, it is not that simple to get best selling success of any service or product. You evaluate skills-sets of all available social Media Professionals and plan for Corporate Training to train them to its best within a limited period of time. If you have hired new resources, consult your Social Media Strategist and Solution Architect or Software Architect or System Architect to know right-set of requirements to hire new resources to run and analyze the Social Media marketing.If size of the team is greater than five, it is great idea to have a specialized Social Media Consultant or Social Media Analyst who can provide techno-functional inputs including insights of Business in future.

  7. Write Core Content Of Social Media Marketing:

    Analyze and outline the scope of the marketing content, resource allocation, copyright, ways of content curation and scope of granulating the content further into platform specific style. Your outlines must be very generic in nature with all important headings and sub-headings of the content in summarized manner.
    Also Read: 11 Essential Steps Of Blog Marketing

  8. Engage With The Process Of Social Content Curation:

    Social Content Curation is The Hottest and Latest Trend of Social Media Marketing and Social Republication. There are many great Social Content Curation Platforms that curate and generate an appropriate content ideal for your service or product in the most economical and the best possible way.

  9. Automate Social Content Curation With BigData:

    You can automate the process and steps of curating great and precise social content by levering BigData Predictive Analytics. BigData Predictive Analytics with necessary customization can produce suitable Social Content related to your Social Media Campaigns and Strategies. The content generated by this procedure can be utilize to generate and distribute Social Newsletter, News Publication and Audio News automatically.

  10. Prepare Channel Specific Content:

    Initiate the interaction with in-house or outsourced Sales, Marketing and Advertisement Team to get a ready-to-use and highly individualized content for Social Media Marketing. If you strategize to market using Video Broadcasting channels like YouTube, Vine, Instagram and MixBit, use videos created by other units and teams. Otherwise, create a short and institutive video with sensationalized marketing-effect on Social Media. To get a maximum outcome on Visual Platforms like Pinterest, Flickr and Facebook,prepare content that looks like a slide of powerpoint presentation with content in bold letters.

  11. Leverage Suitable Social Media Marketing Platforms:

    There are many Social Media Platforms in BI ecosystem and their top categories are Video Social Marketing Platforms, Audio Social Marketing Platforms, Short Video Platforms, Presentation Platforms, News Publication Platforms( Paper.li, Fllpboard and News360 ) and Blogging Platform( Twitter, Tumblr and WordPress). Leverage best one from each category is the latest trend of Social Media Marketing.

  12. Document Steps And Social Media Strategies:

    Create a well-detailed document of strategies and steps related to selling of things through Social Media Marketing. It must include the names of product-wise campaigns, targeted Social Media Platforms, beginning and ending dates, expected outcome and all other related details. In same fashion, either use Social Media compatible CRM to control your Social Media Campaigns or create separate spreadsheet with all necessary details. If those platforms are viable under company’s policy, create a well-structured spreadsheet using MS Excel or OpenOffice Calc or spreadsheet editor of iWork.

  13. Run Your Content Under Social Media Strategies:

    Once all documents on executing the marketing strategies,steps and methods and CRM Platforms or spreadsheet get ready, you initiate process of Social Media Marketing campaigns. You can assign this responsibility of running campaigns to an army of Business Executives, if it is really larger in scale. Otherwise, give it to the executive who is taking care of other Social Media responsibilities.

  14. Deploy Social Media Analytics:

    What platforms you’ll leverage for Social Media Analysis depend upon types of Social Media Platforms you leveraged to market the product or service on Social Media using all content curated. Know one best one from different sets of Social Media Analytics. SumAll, Google Analytics and HootSuite are three best Social Media Platforms.
    You can leverage other type of Social Media Analytics Platforms to get auxiliary inputs like perfect time of running campaigns, tentative numbers of potential customers and reach of each hash-tag to make Social Media Analytics more effective and meaningful.

  15. Reshape Your Strategies With Social Media Analytics:

    Without analyzing different categories of activities of Social Media Marketing, it almost impossible to gain expected results from the Social Media Marketing. Utilize the insights of Social Media Analytics to re-shape the strategies by removing all critical mistakes of your strategies and execution steps.

  16. Re-Execute Your Campaigns And Strategies:

    Once you run all strategies and campaigns using Social Media Networks, you can utilize the insights and outcome of Social Media Analytics to re-shape campaigns executed earlier to generate greater social reach and outcome without wasting time, efforts and resources.

    Analyzed By And Author:Amrit Chhetri
    Place: Bara Mangwa, P.O: Takling, Darjeeling-734312

11 Essentials Steps Of Designing Great Social Media Reports

  1. Create A Detailed Project Plan:

    Create a simple but great Project Plan of your Social Media Analytics Solution with granulation at report level. You try to include details of Finance, Resources, Tentative and  Actual Time-Line, Disaster Management Measure, Availability and Hiring of Resources, Development Plan, Testing Plan, UWT(User Walk Through), Interactive User Manuals and Production-Move inside the Project Plan. It is really good idea to write a detailed Testing Plan at he beginning itself for better utilization of resources and time. In most of the organizations and enterprises, this task is performed by a designated Project Manager considering inputs from a Software Architect or System Architect or Solution Architect.
    Also Read: 10 Essentials Steps Of Requirement Analysis Of Social Media Reports

  2. Know Your Requirements Well:

    Better the understanding of requirements, greater the outcome of Social Media Analytics Solution. You gather the requirements in detail as much as possible. To accomplish this task, you interact with executives, analysts and users of all responsibilities who are associated with the Social Media Solution and Social Media Reports. In 2014 and beyond that, all Social Media Analysts and Business Users will leverage Social Media Dashboard extensively in Social Media Marketing and formulation of marketing strategies. Henceforth, in technical side also, collect the necessary information in all aspects including an accessibility of the Reports and Dashboard on Smartphones and Mobiles.
    Also Read: 8 Essential Strategies Of Social Media Analytics

  3. Write The Requirements Analysis Well:

    Use an appropriate set of documents to write different types of information. Write all of the requirements delivered verbally, other means and Use Cases inside FDS in details. Prepare SRS( Software Requirement Specifications)  documents to put all technical-major details including Software Design Architecture and Software Platforms. The details of designing of  reports at report level can go inside individual DDS(Detailed Design Specification).Testing Plan can be a part of SRS. Prepare User Manuals in an interactive and intuitive fashion and give them to all users,executives and analysts at end of an event or UWT scheduled for LIVE or production-move.

  4. Use Best Analytics Platforms/Tools:

    You leverage best Social Analytics Platforms that can cater solution of your requirements in a best possible way. Depending upon the allocated budget, you can make a wiser decision of using either Free, Open Source Or Proprietary Platforms/Tool to support your conceptualization of Social Media Solution. If you have created ETL process to gather the data from all of your Social Media Activities, you can leverage new or existing and standard BI/Analytics Platforms in the way other enterprise reports are catered. This is suitable only is the requirements are of enterprise type.
    Also Read: 7 Essentials Categories Of Social Media Tools

  5. Divide Requirements At Report-Level:

    Sometimes, the Analytics solution covering entire-set of requirements can’t be leveraged through the default-reports available even in the best Social Analytics Platforms like SumAll, Google Analytics, ViralHeat and TweentyFeet. In this scenario, the whole requirements can be segregated at report level making them suitable for customized reports and individualized Dashboard KPIs. Prepare individualized FDSs and DDSs as a part of Best Practices to get the best utilization of requirement understanding, resources and time and to get the best report.

  6. Use Customizable Social Analytics Platforms/Tools:

    If default reports are not enough to cater a solution of your requirements, to support customized reports, use the platforms which is standard, extensible, supportable to API and best in ROI generation. Mobile BI, Social Analytics Dashboard, Scheduling, Social Integration, Web 2.0 Integration and Exports are key deciding features for every great Social Media Analytics Platform. Google Analytics, SumAll and HootSuite are best in this category.

  7. Create Prototype Of The Solution:

    Presenting the Prototype of your solution to CXO( CMO, CTO, CSO,CFO and CEO), Solution Architect or System Architect or Software Architect, Social Media Analysts,Business Analysts,Power Users and End-Users makes the solution less error-prone. As part of this practice, utilize all points gathered inside FDS, DDS and SRS to design either HTML-based Prototype or actually working Prototype deciding based up on the suggestions from Solution Architect or System Architect or Software or yourself if you are heading the team of solution design. In designing an actually working Prototype, leverage the power and features the platform that will be deployed in the production environment.
    Also Read: 10 Best Practices Of BI Implementation

  8. Test Reports On Stage/Test Environment Or With Test Users:

    Before taking your reports or Social Analytics Solution to users, analysts and functional heads for real-time usage, schedule activities to test all reports in Test/Staging environment ,if it is on-premise installation or Cloud-PASS installation. Otherwise, use your test users to test all reports and Dashboard. Incorporate all suggestions and Change Requests gathered during the initial testing and plan for next UWT.

  9. Schedule A Post-Testing UWT:

    Every good BI Solution is the outcome of an iterative Testings and same is always true for Social Media Analytics too. Henceforth, plan for an event or UWT with Coffee to present the solution to all users, Business Analytics, Social Media Analytics and Social Media Strategist and collect all relevant suggestions and Change Requests during that event. You can make this event more interesting by presenting the solution as Video or PPT. Review and finalize all suggestions and changes that mandatory necessary for the production-move.

  10. Conduct Mega Take-LIVE Event:

    Higher the user-awareness and user-adoption bigger the overall ROI of Social Media Analytics Solution. Once all of the Change Requests are incorporated, conduct an event or UWT to take the Analytics Solution LIVE to all users including Business Analysts, Social Media Analysts and other functional and technical heads. You update the Video or PPT prepared on Post-Tetsing UWT covering all of the navigational information starting from the logins to steps necessary for an analysis of reports and present them to users before Coffee Or Cocktail Moment! End the event with an official distribution of the interactive and intuitive User Manuals.

  11. Analyze Outcome Of The Reports On Regular Basis:

    Prepare a detailed document with all steps and strategies towards how you and associated Social Media Analysts will analyze and use the outcome of the reports, KPIs and Social Media Dashboard. Prepare the Analysis Plan flexible enough to cope all growth and changes in future and incorporate all of the strategic steps and measures necessary to handle the business critical situations.
    Analyzed By And Author: Amrit Chhetri, Twitter: http://twitter.com/AmritChhetriB
    Place: Bara Mangwa, P.O: Takling, Darjeeling-734312

10 Essentials Steps Of Requirement Analysis Of Social Media Reports

  1. Prepare Plan Of Requirement Analysis:
    Create a simple but great Project Plan dedicated to Requirement Analysis of your Social Media Reports and Social Media Dashboard in details. Include a complete schedule of constant communications with CXO( CMO, CTO, CSO,CFO and CEO), Solution Architect or System Architect, Social Media Analysts,Business Analysts,Power Users and End-Users through all possible communication channels. It is great idea to prepare a detailed plan of writing up of all necessary documents in the Project Plan. In most of the organizations and enterprises, this task is performed by a designated Project Manager.
  2. Outline Whole Requirements:
    At the beginning of Requirement Analysis, prepare an outline of requirements of Social Media Reports and Social Media Dashboard through short interaction with your System Architect or Solution Architect or Software architect, Business Analysts or Social Media Analyst, CTO or CIO, CEO and Functional Heads using all possible communication channels- Audio and Video Conferences, Enterprise Social Media, Emails, Phone And VOIP Calls and Voice Commands of HMD like Google Glass. The outcome of this analysis can be used as inputs to write report-design documents- FDS(Functional Design Specifications),DDS(Detailed Design Specifications), SRS( Software Requirement Specifications) and Test Cases. You outline the requirements of Technical Business Analysts, Business Analysts,Business Users and Functional Heads. In 2014 and beyond that, all Business Executives associated with Social Media Marketing will leverage Social Media Analytics and Social Media Dashboard in executing and formulation of Social Media Marketing Strategies. In technical side also, collect the necessary information in all aspects including an accessibility of the Reports and Dashboard on Smartphones and Mobiles.
  3. Create Use-Case Of The Requirements:
    To start the process of documentation of requirements, you create Use Cases of requirements considering all inputs finalized from the initial interactions and meetings with all associated executive including CEO. In creating the standard documents, you can use Software Design Architect Software like Visio and IBM Rational Architect. It is a great idea to have Activity Diagrams, Interactions Diagrams and Deployment Diagrams in your SRS and DDS. At end of this process, create SRS(Software Requirement Specifications) to capture the technical
    details including software architecture of your Social Media Solution.
  4. Interact With Business Users-Granulate Requirement Analysis:
    In this phase of Requirement Analysis, plan and schedule meetings and interactions with the groups of Business Users and End Users from different functional areas to gather the requirements in detail. As your requirements goes on more granularity, constantly keep on updating FDS,DDS, SRS and other relevant documents. You can leverage enterprise Email-Facilities, Phone and VOIP Calls, Enterprise Social Media Networks, Social Networks, Audio and Video Conferences and physical meetings to interact with all associated business users.
  5. Interactions With Functional Heads -Granulate Requirement Analysis:
    To conclude Requirement Analysis process, initiate interactions using enterprise Email-Facilities, Phone and VOIP Calls, Enterprise Social Media Networks, Social Networks, Audio and Video Conferences and physical meetings with the functional heads from different business departments including Finance. As your requirements goes on granularity, keep on updating DDS based on the suggestions and inputs from the functional heads. Approval of all documents by the responsible functional and technical heads and CEO can be considered as one of The Best Practices Of Designing Social Media Reports but it is not a mandatory step. Now, plan and schedule time and allocate necessary resources to design Prototype of the solution.
  6. Create Prototype Of The Solution:
    Presenting the Prototype of your solution to CXO( CMO, CTO, CSO,CFO and CEO),Solution Architect or System Architect or Software Architect, Social Media Analysts,Business Analysts,Power Users and End-Users makes the solution less error-prone.As part of this practice, utilize all points gathered inside FDS, DDS and SRS to design either HTML-based Prototype or actually working Prototype deciding based up on the suggestions from Solution Architect or System Architect or Software or yourself if you are heading the team of solution design. In designing an actually working Prototype, leverage the power and features the platform that will be deployed in the production environment.
  7. Present Your Prototype To Business Users:
    Plan and schedule an event or UWT with Coffee and Cookies Moment to present the Prototype along with all relevant documents of your Social Media Solution. It is the latest trend to present all of the requirements as an interactive Video illustrated with voice message wherever needed. During the event, collect all suggestions and Change Requests from executives of all capacities and responsibilities associated with the solution. You can schedule the ending of the event or UWT with distribution of an interactive and intuitive User Manual to CXO( CMO, CTO, CSO,CFO and CEO), Solution Architect or System Architect or Software Architect, Social Media Analysts, Business Analysts,Power Users and End-Users. Request all of them to provide feedback and suggestion for the User Manual through all possible communication channels.
  8. Update Prototype And Documents:
    Now it is time to update FDS, DDS, SRS and prototype of your solution. To executive this task, finalize all updates and suggestions collected on UWT which are necessary go inside design documents. At beginning of DDS, put the requirements summarized from FDS, update DDS and SRS with the screen-shots taken from Solution Prototype and other relevant sources, associate the additional documents and URLs inside the main documents for further references in reading the DDS during report development.
  9. Handover Prototype And Docs To Development Team:
    Take the necessary approvals before sending the documents for final approval by Business Heads and further by CTO and CEO, if it is suits in your organization hierarchy. Once approved by all necessary business and functional heads, given them to the development team in an event. Hurray!Requirement Analysis of your Social Media Reports is over!
  10. Update Documents As Changes Come-Up:
    Responsible Project Manager along with designated AMs(Assistant Managers) and Team Leaders can initiate the process of designing of reports and KPIs utilizing the inputs from Project Plan and all other necessary documents including SRS. It is always evident for noticing some of mirror updates and changes during the development phase and you constantly update them to respective documents in detail.

    Analyzed By And Author: Amrit Chhetri, Twitter: http://twitter.com/AmritChhetriB
    Place: Darjeeling-734312